When IHOP Went IHOb, It Sold A Lot More Burgers
The promotional stunt that dubbed the brand ‘International House of Burgers’ helped IHOP sell four times more burgers.
MORE STORIES LIKE THIS
Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores
Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.
August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises
Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising