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When Social Sourcing Goes Sour

On June 28, Fuel Partnerships, which bills itself as “an idea an activation agency,” launched a promotion on behalf of Walmart to help launch a new product called Energy Sheets. As part of the promotion, Energy Sheets spokesperson and popular rapper Armando Christian Pérez, also known as Pitbull, ag.....

By BEN HEINEMANN
SPONSOREDUpdated 10:33 AM • 07/12/12

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