1851

Once a prospective franchisee has completed their due diligence and zoned in on a few strong franchise opportunities, the Discovery Day can be a make-or-break point in the process. Not only is it a time for the franchise candidate to take a deep dive into the brand’s inner workings and meet the key corporate players, but it is also a time that the corporate staff will use to identify if this person is truly going to be a strong franchise partner.It is likely that by this point in the franchising process that a candidate has spoken to the brand’s franchise development representatives. Discovery Day is an opportunity for the candidate to have conversations with the corporate and support teams as well.<a href="https://franchise.twomenandatruck.com/start-up-costs?utm_source=1851franchise.com&utm_medium=article&utm_campaign=who-should-be-involved-in-a-franchise-discovery-day-2713855" target="_blank" rel="nofollow">Moving franchise TWO MEN AND A TRUCK*</a> begins Discovery Day by offering prospective franchisees a chance to spend an hour with all the executives from the director level and above.&nbsp;“First of all, our executives want to meet the new candidate face-to-face. They’ve read over that person’s business plan and competitors analysis, and they want to just have a conversation with the candidate,” said TWO MEN AND A TRUCK Franchise Development Specialist Cheryl Ackley. “And the second reason we begin our day with the executive team is because our CEO Jon Nobis and President Randy Shacka are very good about laying out the vision of where the company is now and where it’s going. The feedback I’ve received from people that have come into the system is that they’re just blown away that they get to have a personal, candid conversation with and exposure to the executive team.”Similarly, <a href="https://sylvanfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=who-should-be-involved-in-a-franchise-discovery-day-2713855" target="_blank" rel="nofollow">Sylvan Learning*</a> also incorporates its executive team into the Discovery Day agenda.&nbsp;“Discovery Day is often a candidate’s first in-person meeting with the franchisor they’re considering, and it’s important to have an interaction where they can meet the people behind the scenes who are running the organization and who are going to have a significant impact on their business both from a long-term contract perspective and as a day-to-day support network,” said Sylvan Learning Franchise Development Manager Courtney Wells. “Discovery Day is likely their first in-person meeting so it’s an opportunity to look someone in the eye and get a sense of why the corporate team is committed to the brand and they could commit themself to the brand.”In addition to spending time with the executive team, franchise candidates should often expect to be able to meet with and learn from their support staff.TWO MEN AND A TRUCK also brings in their First Gear team who works with the franchise partner from signing through their first year and they also bring in the centralized consulting team for their region with someone representing each department for that territory, such as HR, marketing and finance, as well as their franchise business consultant.Sylvan Learning also brings in representatives who will be key support staff once the prospect becomes a franchisee.&nbsp;“Franchise Development representatives can certainly share a lot of wonderful information about the brand, but after a candidate signs the license agreement, it’s likely they’ll transition over to support services and other departments focused on either creating, maintaining or improving their product line,” Wells said. “Having representatives from each of the departments come and interact with a candidate at Discovery Day allows them the opportunity to better understand the structure that is behind the product they’re investing in and it can also provide insights into the depth of experience that each of those presenters brings to the company.”When getting to meet with a variety of teams that provide support, candidates should expect to interact with IT, finance, marketing, national accounts and more. A prospect should leave Discovery Day feeling like they have all the information they need and have met everyone that will provide support and drive the company forward.TWO MEN AND A TRUCK, like many other brands, even incorporates a visit to a franchise location as part of its Discovery Day. There, they get to see new product lines, including storage and container storage, as well as the operations. If a truck is coming back, the candidate can see the organization and how the truck is cleaned; they can also listen to how the customer service representatives handle incoming calls.“I think it’s very helpful for the candidates to go to a franchise,” Ackley said. “They can see the trucks on the GPS, and they can hear how the customer service representatives are talking to customers and positioning our services, which include packing, unpacking, packing supplies and boxes. The other cool thing is for them to be able to see the possibility for additional revenue streams. When buying our moving franchise, that’s one line of business, but this franchise location we take them to also shows additional streams of revenue that can increase their business, like storage and container storage. There are always good questions during this portion, because it opens a whole new way of thinking for them.”No matter who is involved, candidates should plan to meet with everyone who will be a main point of contact and who can provide a playbook to find success. Attaining an agenda ahead of time should help franchise prospects best understand what to expect.

Who Should be Involved in a Franchise Discovery Day?

1851 Franchise

Franchisees should have the opportunity to meet with the executive team members and corporate staff who will support them as owners.

who-should-be-involved-in-a-franchise-discovery-day

TruBlue Home Service Ally

TruBlue Featured in USA Today as Key Player in Helping Seniors Age Safely at Home

trublue-featured-in-usa-today-as-key-player-in-helping-seniors-age-safely-at-home

Right at Home

Right at Home Marks 30 Years With Continued Franchise Growth

Right at Home Marks 30 Years With Continued Franchise Growth, Tech Advancements, and Strong System Engagement in First Half of 2025

right-at-home-franchise-growth-2025

KidStrong Franchising, LLC

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Franchisee spotlight graphic with photos of Danielle Rosemond & Usman Khan & TruBlue logo

Family Members of Local Physicians Bring TruBlue Franchise to North Central Nassau, Long Island: A Health Care-Inspired Approach to Aging in Place

family-brings-trublue-franchise-to-north-central-nassau

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

Who Should be Involved in a Franchise Discovery Day?

MORE STORIES LIKE THIS