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<div id="pastingspan1"><div id="pastingspan1"><span style="">Just look around. I mean everywhere. We&#8217;re always on our devices. Whether you&#8217;re young, old or in-between, our devices are as important as putting on shoes and socks to start the day. Thanks to them, we can quickly search and find things all around us. And we&#8217;re doing exactly that&#8212;especially Millennials&#8212;and in massive numbers. Whether you&#8217;re a global brand or single unit franchisee, it&#8217;s imperative that you learn how to win and deliver in these micro moments.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">We live in a world where uncertainty no longer exists. Turning to our smartphones for information on where to eat, what to buy, where to go is no longer considered a task&#8212;it&#8217;s a reflex. As a result, the decision by the consumer to interact with a franchise brand is incredibly different now than it was 10 years ago. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Millennials in particular use their smartphones more than any other generation. And Millennial dads are a subset that is helping drive those I-need-this-now-moments even further. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Finding a product or service nearby for a new dad used to require multiple steps, which included paper maps, phone calls and even a flip through the yellow pages. But thanks to the mini-computer we now all carry around in our pockets, words like &#8220;near me,&#8221; &#8220;closest&#8221; and &#8220;nearby&#8221; are some of the most searched terms on Google. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;In decades past, a prominent and easy-to-read exterior sign was the single most important factor in helping customers locate your business. This is evident in the standardized fa&#231;ades of strip centers across the country,&#8221; said Dave Wells, director of franchising for <a href="http://www.sportclipsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=winning-the-micro-moments-with-millennial-dads-4877" target="_blank" rel="nofollow" target="_blank">Sport Clips</a>. &#8220;With the rise of the tech-savvy and increasingly mobile-reliant Millennial customer base, a solid local SEO strategy will be as, if not more, important than any exterior sign ever was. Simply put, if this next generation of customers can&#8217;t easily find you through Google, they are not likely to find you at all. We take this seriously at Sport Clips. If you Google men&#8217;s haircuts in any major market, Sport Clips should present itself as the clear option.&#8221;</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">In these moments, consumers aren&#8217;t just making a search decision&#8212;they are making decisions that lead to purchases in-store or online. But these micro-moments happen quickly. That doesn&#8217;t mean that savvy franchise brands can&#8217;t win, they just have to prepare for them. As a franchise, you need to think through the situations in which people will search for your store. To figure this out, use a combination of experience, hypothesis and trend data to surmise how and when consumers will potentially seek you out. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;The shift to digital never occurred for Millennial&#8217;s, it just always was. This tech savvy, digitally-based generation grew up with the world at their fingertips and have managed the vastness of that by seeking out socially and digitally engaged brands,&#8221; said Erin Gilliam, marketing manager for <a href="http://miraclemethodfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=winning-the-micro-moments-with-millennial-dads-4877" target="_blank" rel="nofollow" target="_blank">Miracle Method Surface Refinishing</a>. &#8220;They are social, digital, smart and have high expectations for service and responsiveness. Our marketing approach at Miracle Method has adapted to meet Millennials where they are&#8212;on their mobile or tablet, on social media and targeted locally for a more personalized and highly responsive experience. The required shift on our part and our franchisees is worth it though as Millennials are now the largest generation, which creates a significant and worthwhile opportunity.&#8221;   </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">If you&#8217;re in franchising, the implication is clear. You need to deliver on these micro-moments if you intend to remain competitive while capturing the attention of the next generation. Those who do will not only deliver upon the customer&#8217;s new expectations, but also position your brand for whatever might be coming next. </span></div></div><div style="  font-style: normal; font-variant: normal;  line-height: normal;"></div>

1851 Franchise

It’s time to think about how customers are now interacting with your brand when they are near your store or restaurant 

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