1851

<p>Five years ago, Nick Powills threw out a single question to his team: What are some of the biggest issues facing franchisors today? The answers started flowing in: Creating meaningful brand awareness. Getting your brand&#8217;s story told. Tracking fruitful leads. Targeting the right audience.</p><div>&nbsp;</div><div><span style="">As he wrote these problems down, one thing became abundantly clear&#8212;there was a shift occurring in franchise development, and feet could no longer be propped up on a desk as leads simply poured in from portals. The franchising world was changing, and it was time to adapt.</span></div><div>&nbsp;</div><div><span style="">As the Chief Brand Strategist for <a href="http://nolimitagency.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=with-the-help-of-1851-franchise-jan-pro-generates-lead-for-important-territory-4603" target="_blank" rel="nofollow" target="_blank"><span class="brand-highlight">No Limit Agency*</span></a>, a public relations and marketing firm representing more than 50 franchise brands, Powills crafted a unique solution. What if he could create a single platform that combined public relations, marketing, social and digital all into one package? Could he influence due diligence, generate leads and spark brand awareness by presenting a franchise in the best light possible? As these ideas started to circulate, Powills connected the dots. It was time to develop something different&#8212;something that&#8217;s both results driven and measurable. And with that, a new form of content marketing was born&#8212;1851 Franchise.</span></div><div>&nbsp;</div><div><span style="">&#8220;Great ideas start because of some sort of unfilled hole. 1851 was no different. When we decided to create this platform, we did so because we saw a gap. Sure, there are content resources for franchising, but nothing that could fill our minds on a daily basis,&#8221; Powills said. &#8220;By creating strong, third-party content where a brand&#8217;s story could be told in a controlled atmosphere by someone else in the exact way they want it, the brand becomes the story instead of the storyteller. And by giving them a platform to tell their story, we&#8217;re helping to drive awareness to their franchising opportunity&#8212;they&#8217;re gaining that much-needed outside validation.&#8221;</span></div><div>&nbsp;</div><div><span style="">But telling the story was just part of the equation. Powills wanted to ensure that these articles were also getting in front of the right people.</span></div><div>&nbsp;</div><div><span style="">&#8220;The AMPD technology behind 1851 was developed to make targeting the right audiences a reality. If a new burger place was opening in town, you probably wouldn&#8217;t want to direct that news toward vegans and vegetarians. Only a small fraction of people would react to that news,&#8221; Powills said. &#8220;By targeting certain regions, demographics and interests, 1851 is giving franchisors an opportunity to get their story broadcasted to the right people who will truly care.&#8221;</span></div><div>&nbsp;</div><div><span style="">Today, 1851 has grown to represent nearly 50 brands. It&#8217;s producing its own revenue stream and has grown from a single staff member to a team of 10. The platform is also backed by success stories, too&#8212;including <a href="http://jan-pro.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=with-the-help-of-1851-franchise-jan-pro-generates-lead-for-important-territory-4603" target="_blank" rel="nofollow" target="_blank">JAN-PRO</a>, one of the nation&#8217;s leading commercial cleaning franchises.</span></div><div>&nbsp;</div><div><span style="">With more than 11,000 franchise units worldwide, <a href="http://janpro.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=with-the-help-of-1851-franchise-jan-pro-generates-lead-for-important-territory-4603" target="_blank" rel="nofollow" target="_blank">JAN-PRO</a> has consistently been named one of the franchising industry&#8217;s fastest-growing brands. But still, even the best in the business will recognize that there&#8217;s always room for improvement. So when Scott Thompson, the vice president of development for JAN-PRO, approached No Limit Agency in October 2014, the goal was two-fold: Create more interest in open master franchisee markets and create buzz for unit franchisee recruitment. This would be accomplished through a blended approach&#8212;leveraging both traditional and digital media to attract the precise audiences they needed.</span></div><div>&nbsp;</div><div><span style="">&#8220;The disruptiveness of No Limit Agency immediately stood out to me. Here was a company not accepting the status quo of what&#8217;s always been done. They aren&#8217;t afraid to think outside the box. They took a look at new marketing strategies, and figured out how to leverage the changing landscape to generate quality leads rather than simply utilizing traditional methods and portals,&#8221; Thompson said.</span></div><div>&nbsp;</div><div><span style="">JAN-PRO had always utilized brokers to grow in targeted areas. But Thompson knew there had to be a better way to get the brand&#8217;s message across to potential Master Franchisees without having to spend a tremendous amount of money. JAN-PRO turned to 1851, where they were able to produce and promote localized content through the website&#8217;s AMPD feature to a target audience that met their selected demographic criteria. Through this original content, 1851 created buzz about the brand, highlighting the benefits of the unique franchise model, business successes and human interest stories, and the company&#8217;s financial strengths. In doing so, JAN-PRO was positioned as a strong, profitable and rewarding franchise&#8212;one that potential entrepreneurs could be captivated by.</span></div><div>&nbsp;</div><div><span style="">Within the first six months of the relationship, No Limit Agency and 1851 helped JAN-PRO generate an important lead for an untapped territory&#8212;Boise, Idaho. By 2015, JAN-PRO solidified a $300,000 Master Franchisee signing that will represent more than $20 million in royalties over the next 10 years.</span></div><div>&nbsp;</div><div><span style="">&#8220;We wouldn&#8217;t have the momentum we have right now without No Limit Agency and 1851, and we certainly wouldn&#8217;t have the traction that we currently have. No Limit Agency brought us into the 21</span><sup>st</sup><span style=""> century from a digital standpoint. Now, the company has helped position JAN-PRO to be a positive, strong culture that a lot of people want to be a part of,&#8221; Thompson said. &#8220;1851 may be a legend in this company. It&#8217;s like we were revived from this 25-year-old brand to be a little sexier and a lot more intriguing.&#8221;</span></div><div>&nbsp;</div>

1851 Franchise

By utilizing targeted, localized content, JAN-PRO solidified a $300,000 Master Franchisee signing that will represent more than $20 million in royalties over the next 10 years. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

With The Help of 1851 Franchise, JAN-PRO Generates Lead for Important Territory      

with-the-help-of-1851-franchise-jan-pro-generates-lead-for-important-territory

Right at Home

Right at Home Expanding In-Home Care Services in Wausau, Wisconsin 

right-at-home-expanding-in-home-care-services-in-wausau-wisconsin

The Growth Coach

Top 5 Reasons To Invest in The Growth Coach Franchise

top-5-reasons-to-invest-in-the-growth-coach-franchise

Caring Transitions

Planning Today for Peace Tomorrow: Caring Transitions on the Importance of Estate Planning

planning-today-for-peace-tomorrow-caring-transitions-on-the-importance-of-estate-planning

Onigilly Japanese Kitchen

Onigilly Franchise - Target Market - San Diego - 1851 Franchise

Onigilly Japanese Kitchen Franchise Sets Sights on San Diego Expansion

onigilly-franchise-san-diego-restaurant-expansion

ServiceMaster Restore

Liberty Restoration Group Renews Proud Partnership with Lindenwood University Athletics

liberty-restoration-group-renews-proud-partnership-with-lindenwood-university-athletics

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Slim Chickens Opens R&D Center at World Headquarters To Drive Menu Innovation

slim-chickens-rd-center-fayetteville

Nearly 40% of Americans Are Eating Out Less as High Prices Redefine Dining Habits

nearly-40-of-americans-are-eating-out-less-as-high-prices-redefine-dining-habits

Authority Brands Enters Q4 with Record Momentum

Authority Brands Enters Q4 with Record Momentum, Surpassing 200 New Franchise Owners in the First 10 Months of 2025

authority-brands-enters-q4-with-record-momentum-surpassing-200-new-franchise-owners-in-the-first-10-months-of-2025

Franchises, work-life balance, millennials in franchising, millennials work-life balance

The Best Franchises for Millennials Wanting Work-Life Balance

best-franchises-millennials-work-life-balance

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saved Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

image of mellow mushroom deep dive into financials article from 1851 franchise

Mellow Mushroom Franchise Costs, Fees, Profit and Data for 2025

mellow-mushroom-franchise-deep-dive

Photo of Humbug Holiday Lighting team members wearing festive sweaters, beanies, smiling at camera

Happinest Brands Turns the ‘Off-Season’ Into a Bright Spot for Franchisees

happinest-holiday-lighting-franchise-support

The Decision To Franchise: A Founder’s Playbook From Bee Organized’s Kristen Christian

the-decision-to-franchise-a-founders-playbook-from-bee-organizeds-kristen-christian

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

With The Help of 1851 Franchise, JAN-PRO Generates Lead for Important Territory

MORE STORIES LIKE THIS