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<div id="pastingspan1" style=""><span style="">When Chief Marketing Officer &amp; Senior Vice President for <a href="http://checkersfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=women-leaders-in-franchising-terri-snyder-of-checkers-rallys-4414" target="_blank" rel="nofollow" target="_blank">Checkers &amp; Rally&#8217;s</a> Terri Snyder encountered a Wendy&#8217;s franchisee while working at a small advertising agency in Kansas after college, she never guessed that 30 years later she would be working for one of his biggest competitors. However, it was this introduction to the franchise industry that propelled her into a lifelong career fully immersed in it. From pizza to hot dogs, Snyder shares the ingredients that when combined in just the right way, created the journey to the point she has reached now. For Snyder, franchising is not just an industry -- it is a way of life. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1"><span style=""><strong>How did you get your start in franchising?</strong></span></div><div id="pastingspan1" style=""><span style="">My first job out of college was with a small advertising agency in Salina, Kansas. I began working with a Wendy&#8217;s franchisee who had restaurants in Kansas and Iowa, for which we supported local advertising efforts. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">That was my first exposure to the franchise industry, and the benefits of being consumer-centric. This individual understood that his customer satisfaction was never going to be better than his employee satisfaction, and that the two went hand-in-hand. It was a great time to be involved with the brand and to get my start in the industry itself. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1"><span style=""><strong>Who was your mentor in business?</strong></span></div><div id="pastingspan1" style=""><span style="">My next job was with AIFAM Enterprises, which was Godfather&#8217;s Pizza&#8217;s largest franchisee. I worked there for almost three years as their marketing director. Through this, Herman Cain, the CEO and president of Godfather&#8217;s Pizza, became a mentor and role model for me. He really had an amazing handle over understanding and motivating franchisees. He understood that it is a rational and an emotional relationship; rational because it is the way that money is made and the brand is built, but emotional in that your ability to influence, motivate, and excite franchisees is what allows the brand to succeed as a whole. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">I think I got very lucky in that virtually every company I worked for had an abundance of role models who set the example for me that franchisees are the central part of this business. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1"><span style=""><strong>How would you describe your leadership style?</strong></span></div><div id="pastingspan1" style=""><span style="">I am proactive. I have a combined understanding of operations, marketing, and finance, and the comprehension of how to balance each and allow them to work together.&nbsp;</span>I also listen. I learn from everyone around me, and use every interaction to do so. I am always open to feedback through this. At the end of the day, I am responsible for the results and I understand how important every interaction and every piece of feedback is.</div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1"><span style=""><strong>What advice would you give to other women that are considering a career path in franchising? </strong></span></div><div id="pastingspan1" style=""><span style="">I would tell them that franchisees make the best brand builders. For them, this is not just a career: it is their life. And, therefore, the long-term results overshadow the short-term ones -- which is perhaps different than other industries. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">I would tell them that I love franchising because of the relationships you build. I know every franchisee in our system personally -- their families, their dreams, and what they have achieved. You see individuals grow as business owners and as human beings, and this comes with a joy that you may never experience in other industries. In a standard company setting, you grow your career. In franchising, you grow your life. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1"><span style=""><strong>What would you like to achieve in the next 5 years?</strong></span></div><div id="pastingspan1" style=""><span style="">We serve the fast foodie: I want <a href="http://checkers.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=women-leaders-in-franchising-terri-snyder-of-checkers-rallys-4414" target="_blank" rel="nofollow" target="_blank">Checkers &amp; Rally&#8217;s</a> to be the #1 choice for the fast foodie. </span></div><div id="pastingspan1" style="   font-style: normal;"></div>

1851 Franchise

Chief Marketing Officer & Senior Vice President for Checkers & Rally’s Terri Snyder shares the milestones achieved during her many years in the franchise industry

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