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Amazon is taking advantage of consumers&#39; willingness to pay more for the ease of online shopping, quick shipping and video streaming. According to a <a href="https://finance.yahoo.com/news/amazon-hikes-price-prime-18-142951363.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=yahoo-finance-amazon-raises-monthly-fee-for-prime-service-by-18-percent-2705308" target="_blank" rel="nofollow">recent Yahoo Finance article</a>, Amazon.com will be raising its monthly fee for Amazon Prime. In addition to the annual fee, customers will now have to pay $12.99, up from $10.99. College students will also see a dollar increase for the Amazon Prime Student membership.

In 2014, the company had increased the membership fees by 25 percent to $99. As consumers continue to increase their online shopping habits, Amazon Prime is a big part of the e-commerce giant&rsquo;s strategy for growth. Despite the bad news for consumers, Amazon&rsquo;s shares went up 1.2 percent in early Friday trading.?

<a href="https://finance.yahoo.com/news/amazon-hikes-price-prime-18-142951363.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=yahoo-finance-amazon-raises-monthly-fee-for-prime-service-by-18-percent-2705308" target="_blank" rel="nofollow">Click here</a> to read the full article.&nbsp;

Yahoo Finance: Amazon Raises Monthly Fee for Prime Service by 18 Percent

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Video streaming and fast shipping just got more expensive.

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