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Young Ones to Watch: Courtney Spain, Vice President of Operations at Premium Service Brands

This marketing and brand building expert believes franchising will take you far — if you just let it.

By Sarah Brown1851 Franchise Copy Editor
Updated 12:12PM 10/29/21

Courtney Spain joined Premium Service Brands, an industry leader in home service franchising, around two and a half years ago, working initially as a brand ambassador and quickly climbing the ladder to vice president of operations with her exceptional business development skills. According to Spain, she knew very little about franchising before joining PSB, but now, she recognizes the incredible opportunity the franchising industry offers entrepreneurs from all walks of life.

“Working with Premium Service Brands has really offered me this incredible point of view within an industry where I see such opportunity. Franchising is ideal for people who want to run their business but still have support on the back end to help them reach their goals,” she said.

During the pandemic, the franchising industry saw an increase in interest from former corporate employees, people Spain refers to as “corporate refugees.” “We’ve seen an incredible pivot for people who’ve worked in the corporate industry who now want to own their own business ... and we’ve seen them coming to franchising and embracing a new opportunity,” she said. “It’s incredible to see people taking advantage of taking the next step and taking control of their journey.”

Spain’s biggest piece of advice to young entrepreneurs who are looking to take the same leap of faith: Show initiative.

“There’s so much opportunity in the franchising world for fresh ideas. You just have to present yourself. Make that pitch, send that idea, get that job. It’s so important that you really believe in yourself and what you have to offer, because franchising will take you so far if you let it,” she said.

Watch the full video interview above, or click here to watch it on YouTube.

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