08-29-2019

How Chris DeJong Turned Barely Losing to Michael Phelps...

The founder of Big Blue Swim School lost out on his Olympic dream—but now he’s grateful he was able to channel that disappointment into starting a franchise that is profoundly impacting children’s lives across the nation.

08-28-2019

Big Blue Swim School on Pace to Hit 150 Units by 2021 T...

Swim school industry leader—and disruptor—leverages a best-in-class offering, a recession resistant model and proprietary technology for a concept that’s making waves nationwide.

08-26-2019

How a Focus on ‘Passion Brands’ Led Private Equity ...

Since becoming Big Blue Swim School’s majority stakeholder in 2017, L5 Capital has focused on data-driven methods and exceptional franchisor support. The result? Both enthusiastic franchise partners and a strategy that positions Big Blue for success.

08-23-2019

Why Real Estate Developers are Looking into Owning Big ...

The franchise recently partnered with Shorewood Development Group, LLC, bringing mutually beneficial results.

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