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QSR: Britt Private Capital Announces Acquisition of Juice It Up!
QSR: Britt Private Capital Announces Acquisition of Juice It Up!
The smoothie franchise is the California-based private investment firm’s second acquisition in 12 months

According to an article on qsr.com, Britt Private Capital, LLC has purchased Juice It Up! The California-based private investment firm was established in 2017 by Chris L. Britt and already has two major franchise brands in its portfolio. In April, Britt Private Capital and Jupiter Holdings partnered to purchase Mountain Mike’s Pizza, a Northern California-based pizza chain with 190 locations.

Juice It Up! Is one of the most recognized brands in the growing health-food segment of the franchise industry. The company specializes in handcrafted smoothies, raw juices and acai bowls. The Irvine, California-based franchise was established in 1995 and currently has more than 90 units in its system.

In the article, Britt said, “I am thrilled to add Juice It Up! and Mountain Mike’s Pizza as a solid foundation for our portfolio of franchised system brands. Both brands are true leaders in their categories and I’m looking forward to helping them reach their full potential. We are patient investors with long-term views, and we seek partners who add value to the companies we invest in and are also enjoyable to work with.”

Read the full article at qsr.com.

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