A Customized Publication, Content Marketing System & Data Center for Franchise Brands
The 1851 formula is simple: On the main site, we educate people about franchising. On brand pages, we give candidates all of the resources to make a decision. And then, we amply the story drumbeat to the right people in the right markets.
Franchise Development Website Examples
Trusted by 100’s of Franchises
Websites should not cost an arm & a leg. Why? Because franchisors need money to market their franchises
More than a publication. A growth engine for franchising.
1851Franchise.com started as a franchise industry publication. By featuring timely and topical franchising news stories, the site attracted more than 200,000 monthly readers, including franchisors and, more importantly, potential franchisees.
Over time, 1851 evolved to become the industry's most comprehensive solution for franchise development. For candidates, our platform provides crucial validation from a third-party source. For brands, we provide the tools to get their story in front of the right people.
Amplify Your Brand With 1851
Create
Our team of writers creates custom content in article format to drive in-formed traffic to your development website.
- ●Experienced journalists and marketers tell your story in a way that resonates with readers
- ●Aggregated news and content crafted specifically to appeal to your target candidates
- ●SEO-tailored content makes your stories stand out online
Publish
Telling your story on your own website isn't enough. Investors are looking for third-party content and franchisee testimonials. That's where 1851franchise.com comes in.
- ●Digital news room & dedicated brand page on 1851franchise.com customized with only your content
- ●Admin dashboard for editing and measuring performance & results
- ●Simple publishing tool for brands to write & publish their own content on their brand page
Promote
Our proprietary AMPD technology analyzes troves of data to put your stories in front of readers based on the demographics and markets you select.
- ●Share on social media, then use AMPD to reach beyond your network
- ●Target income, lifestyle, location, and more
- ●Boost exposure with a few clicks
The "Franchise Studio"
Our team of franchise development professionals conceives, creates, and executes a custom content marketing strategy designed to bring the right franchisee leads to your brand. When you partner with 1851, you gain access to a full suite of features:
Custom Brand Page
Each brand receives a dedicated page and digital newsroom to host all your content—testimonials, PR, and advertising—in one place , earning instant credibility.
Managed Storytelling
Our team of experienced journalists and marketers works directly with you to uncover your best stories and tell them in a compelling way that resonates with readers.
Strategic Account Manager
Technology is great, but you also get a real human being to help execute your strategy. This includes a dedicated Digital Account Manager and regular strategy and support calls.
Proprietary AMPD Technology
Our defined audience advertising program analyzes troves of data to put your stories in front of a defined audience. You can target by income, lifestyle, location, and more in your exact target markets.
Analytics & Tools
Access a real-time analytics dashboard for the exact data and reporting you need. You also get an admin dashboard and a simple publishing tool to write and publish your own content.
Platform Integration
We offer CRM integration to ensure everything funnels directly to your sales process. You can also automate all your brand news directly to your franchise development website using our Media News Feed.
Pricing & Packages
We offer flexible options for brands of all sizes — from emerging franchisors to established networks. Each package is tailored to your growth goals, content needs, and audience reach.
VISIBILITY
$2,250 / month
- Branded Digital News Page
- Digital Account Manager
- AMPD Article Boosting
- 1 Story / Month
- 1 Strategy & Support Call
- 1851 Dashboard Access
VISIBILITY+
$3,000 / month
- Branded Digital News Page
- Digital Account Manager
- AMPD Article Boosting
- Content Published Every Other Week
- 2 Stories / Month
- 1 Strategy & Support Call
- 1851 Dashboard Access
- AMPD Reporting & Site Analytics
VISIBILITY HYBRID
$3,750 / month
- Branded Digital News Page
- Digital Account Manager
- AMPD Article Boosting
- 2 Stories / Month
- 1 Strategy & Support Call
- Monthly PR pitch
- 1851 Dashboard Access
- AMPD Reporting & Site Analytics
DRUMBEAT
$10,000 / month
- Branded Digital News Page
- Digital Account Manager
- AMPD Article Boosting
- 4 Stories
- 4 PR Pitches
- 2 Strategy & Support Calls
- 1851 Dashboard Access
- AMPD Reporting & Site Analytics
ENTERPRISE
$10,000+ / month
- Custom
How It Works
Step 1
Request a demo — fill out our form to see how our content‑marketing platform can work for your brand.
Step 2
We’ll work with your team to craft your brand story — from leadership interviews to franchisee profiles.
Step 3
Once live, we’ll help you amplify your story via our audiences and technology, turning it into a lead‑generation engine.
Step 4
Measure results — from traffic, engagement, to candidate inquiries — and optimize for growth.
Request A Demo
Interested in learning more about the most innovative content marketing platform in franchising? Fill out your information below to request a demo.