1851Franchise.com was created in 2012 as a platform to share news about the franchise industry. Over time, the monthly readership has grown to more than 300,000 franchisors, franchisees and prospects. In its 7 year history, 1851 has evolved to become the industry’s most comprehensive content marketing and franchise development solution.
1851's experienced writers follow journalistic best practices to produce timely and relevant content that resonates with both franchisors and franchisees. From tips on how to kickstart franchise sales and how to decipher an FDD to feature stories about franchise executives and profiles of successful franchisees, 1851’s editorial focuses on the people behind the franchise industry.
THE CONTENT MARKETING TOOL
Each brand that engages with 1851 receives a dedicated page that features SEO-rich, longform feature stories about the people driving the brand’s growth and success, designed to appeal to potential franchisees. Because the content is hosted on a third party industry publication, the brands earn instant credibility.
Telling a brand story on its owned website is not enough. Prospective franchise owners are looking for third-party content and franchisee testimonials to learn about a brand before they reach the point of inquiry. Using 1851’s AMPD technology, brands can drive informed traffic from the right candidates to read these great human interest stories, based on specific demographics and target markets.