1851

<a href="https://www.youtube.com/watch?v=ef4aftFHiVk&utm_source=1851franchise.com&utm_medium=article&utm_campaign=1851-growth-club-what-is-winning-in-franchise-growth-2723850" target="_blank" rel="nofollow">The 1851 Growth Club</a> set out to answer a difficult question: What counts as winning in franchise growth? 1851 Franchise CEO&nbsp;<a href="https://www.linkedin.com/in/powills?utm_source=1851franchise.com&utm_medium=article&utm_campaign=1851-growth-club-what-is-winning-in-franchise-growth-2723850" target="_blank" rel="nofollow">Nick Powills</a> has the answer. In this post, he offers advice about how to define “winning” in terms of franchise growth and, more importantly, how future&nbsp;<a href="https://1851franchise.com/rightathome/franchisee">franchise owners</a> and <a href="https://1851franchise.com/how-to-build-a-franchise-growth-strategy-2716339">emerging franchisors</a> can achieve it.&nbsp;<h3>What Does Winning Look Like In Franchising?</h3>Winning will look different for every brand.&nbsp;“Growth is really in the eye of the beholder,” explained Powills. “While some franchises might win by increasing their number of units, others might emphasize increasing the profitability of existing locations, for example. Winning in growth, in short, is very specific to each brand and its goals.”<h3>How to Define Winning For Your Brand&nbsp;</h3>Defining winning for each brand is crucial; this helps franchise owners and franchisors create and&nbsp;<a href="https://1851franchise.com/what-to-consider-when-setting-goals-for-franchise-sales-growth-2713643">set attainable goals</a> for themselves. When Nick Powills talked to franchise owners, he helped them define what winning looks like for them and their brand with strategic questioning.&nbsp;&nbsp;“I start with questions like, ‘What's going to happen three years from now? What's your vision for five years from now?” Powills explained. “‘Are you trying to exit, scale, diversify, add more brands to your portfolio, or raise funds?’ Some of those questions end up helping brands define what growth should look like in a generalistic sense.”Defining what growth will look like also allows a brand to put a plan into action and start working toward it. Creating an outline and a timeline to achieve growth is important. For example, a one-unit brand might decide to set goals year by year for how many units they would like to add. In the first couple of years, the brand might only increase by three or four units a year. In years five, six and seven, they can aim to&nbsp;<a href="https://1851franchise.com/what-franchisors-want-you-to-know-about-multi-unit-franchise-ownership-2720742">double their growth</a> each year, expanding exponentially.“That seems like a long time frame when you are just starting,” said Powills. “But if profitability is secured in the beginning stages, then growing from one to 100 to 200 locations and so on makes sense.”&nbsp;<h3>Working Toward Your Established Goal for Growth</h3>Once a brand has an established goal for growth, it simply needs to work backwards. As Powills puts it, the next question is, “What's it going to take from an investment standpoint, a support standpoint and a leadership standpoint to make sure that we are positioned to have a fruitful exit?”This important step is overlooked by many brands, meaning they do not properly invest from the start. Only considering the short term can lead to disappointing outcomes because the desired outcome was not part of the initial plan, and, thus, the correct steps have not been taken.&nbsp;“So to answer what is the right franchise growth, it's going to be dependent on you,” explained Powills. “It's going to be dependent on the outcomes that you want.”<h3>Final Words of Advice</h3>Lastly, Powills advised franchisors to consider where they will actually make money.&nbsp;“You make money off of&nbsp;<a href="https://1851franchise.com/what-is-a-franchise-royalty-fee-2718389#most-recent-stories">royalties, not franchise fees</a>,” he said. “And if you have fewer franchisees making more gross profit who are scaling, that could be better for your brand. So it's something to think about.”Ultimately, you need to make incremental goals to accomplish along the way to secure your future success and each “win.”“You need some sort of roadmap so you can see what you’re playing against, but you also need to look back and reflect on your progress,” he advised. “Ask yourself, ‘What would we have done differently if we missed this goal?’ This will ensure preparedness for the next part of your plan and a swift recovery for any missteps.”For prospective franchisees who start putting the pieces in place now to help define what “winning” is when it comes to franchise growth, you will be in a better position to achieve it going forward.&nbsp;To learn more, click&nbsp;<a href="https://www.youtube.com/watch?v=9M_zo9WevRk&amp%3Blist=PLYoYh1wSeGsTqBrKtJH101pFoV4qlvpGc&amp%3Bindex=12&utm_source=1851franchise.com&utm_medium=article&utm_campaign=1851-growth-club-what-is-winning-in-franchise-growth-2723850" target="_blank" rel="nofollow">here.&nbsp;</a>

1851 Growth Club: What Is Winning In Franchise Growth?

1851 Franchise

1851 Growth Club CEO Nick Powills advises prospective franchisees and emerging franchisors on how to set goals to ensure winning franchise growth. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

1851-growth-club-what-is-winning-in-franchise-growth

Integrity Franchise Group

SBA LOANS HOW TO SECURE FUNDING AND MAXIMAZE BENEFITS

SBA Loans for New Businesses: How to Secure Funding and Maximize Benefits

sba-loans-for-new-businesses-how-to-secure-funding-and-maximize-benefits

Minuteman Press International

Minuteman Press Franchise Owner Juanita A. Glenn at her center in Upper Marlboro, MD.

Minuteman Press Franchise Review: Juanita A. Glenn Celebrates 8 Years

minuteman-press-franchise-review-juanita-a-glenn-celebrates-8-years

Sola Salons

Transforming Lives Through Entrepreneurship: How Sola Salons Builds Stronger Communities

transforming-lives-through-entrepreneurship-how-sola-salons-builds-stronger-communities

Pollo Campero

Pollo Campero Expands Its North Carolina Footprint With New Greensboro Location

Pollo Campero Expands Its North Carolina Footprint With New Greensboro Location Opening on March 11th

pollo-campero-expands-its-north-carolina-footprint-with-new-greensboro-location-opening-on-march-11th

HomeTeam Inspection Service

HomeTeam branded vehicle parked in front of a brown home

HomeTeam Inspection Service Hosts Most Successful Summit Yet, Focused On Leadership and Growth

hometeam-inspection-service-hosts-most-successful-summit-yet

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

Login

facebook

instagram

twitter

linkedin

youtube

Photo of a basket of chicken wings with dipping sauce and celery

RestaurantNews: Franchisees File Comprehensive Legal Complaint Against Hurricane AMT

restaurantnews-franchisees-file-comprehensive-legal-complaint-against-hurricane-amt

Hooters - Bankruptcy Chapter 11 - 1851 Franchise

Hooters Prepares for Bankruptcy Amid Financial Struggles

hooters-prepares-for-bankruptcy-amid-financial-struggles

Burger King’s Parent Company Restructures Operations in China and the U.S. To Drive Growth

burger-kings-parent-company-restructures-operations-in-china-and-the-us-to-drive-growth

Papa Johns Faces Potential Takeover as Turnaround Efforts Continue

papa-johns-faces-potential-takeover-as-turnaround-efforts-continue

1851 Agg - McDonald's Sales Decline Expansion Continues - 1851 Franchise

McDonald’s Franchisees Feel the Pressure as Sales Decline and Expansion Continues

mcdonalds-franchisees-feel-the-pressure-as-sales-decline-and-expansion-continues

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

DOJ FTC Antitrust Guidelines - Franchise News - 1851 Franchise

DOJ and FTC Issue New Antitrust Guidelines with Implications for Franchising

doj-and-ftc-issue-new-antitrust-guidelines-with-implications-for-franchising

Taco Bell Joins the Beverage Boom With New Live Más Café Concept

taco-bell-joins-the-beverage-boom-with-new-live-mas-cafe-concept

Franchisee spotlight featuring Ian and Dick Rydholm with gradient blue background and Sylvan logo

Ian and Dick Rydholm Celebrate 30 Years of Transforming Lives Through Sylvan Learning in El Paso, Texas

ian-and-dick-rydholm-celebrate-30-years-of-transforming-lives-through-sylvan

Florida Franchisee Reflects on Success and Growth with Sylvan Learning

florida-franchisee-reflects-on-success-and-growth-with-sylvan-learning

Domonique Downing - Big Frog Franchise - Fayetteville, GA - 1851 Franchise

Coca-Cola Scientist Finds Path to Autonomy with Big Frog Franchise in Fayetteville, Georgia

big-frog-franchise-fayetteville-georgia

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

1851 Growth Club: What Is Winning In Franchise Growth?

MORE STORIES LIKE THIS