No one coaches for free. No one awards franchises for free. We were tired of hearing false statements to franchise buyers who were about to invest their life savings into a business. So, we decided to go on a mission to build more transparency in the sales process and in what franchising is.

Lack of Transparency

With an already established franchise marketing, consultancy and content business, we saw an opportunity to service the needs of our clients, customized. Thus, we built a multi-layered solution for helping franchisees, franchisors and franchise brokers.

FSO models shouldn’t be one size fits all

The franchise fee is meant to onboard a franchisee successful. Along the way, franchisors got confused. Franchise fees are not where they make money – rather royalties. If you don’t invest in the franchisee’s success, then you leave money on the table. Thus, we want the fees to go toward driving unit-level success.

Franchise fees are too high

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More so than an extension of our team, 1851 and Mainland are a part of our team…. Whatever goals that we want to obtain, they are there to help us out…. I think that’s what makes it a special relationship. They have a vested interest in the brand.

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