Franchisor Stories
Franchise Opportunity Deep Dive: 911 Restoration offers a full-service, high-margin restoration model with national support, strong ROI potential and hands-on ownership requirements.
911 Restoration is a nationally recognized property restoration brand that offers 24/7 emergency services for water damage, fire and smoke damage, mold removal, sewage cleanup and other disasters. The company serves both residential and commercial customers with a focus on rapid response and compassionate service.
The brand was founded in 2003 in Van Nuys, California, by Idan Shpizear and Peleg Lindenberg, former colleagues in the Israeli military. What began as a carpet cleaning business quickly evolved into a full-scale restoration operation. The founders built the company around a “Fresh Start” philosophy, aiming to help people rebuild their lives after unexpected disasters. Their work in the aftermath of Hurricane Katrina in 2005 helped solidify their approach and mission, and in 2009, 911 Restoration began franchising. Today, the brand has more than 100 locations across the United States and Canada.
Mission: The company’s mission is to build a Fresh Start culture by delivering the best customer experience and a brighter future.
Vision: Its vision is to empower communities and entrepreneurs to make a positive impact through compassionate recovery services and business ownership opportunities.
911 Restoration is currently offering more than 200 franchise territories across the United States and Canada, with opportunities available in Colorado, Delaware, Idaho, Iowa, Louisiana, Maine, Maryland, Montana, Nebraska, New York, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Dakota, Texas, Vermont, Washington, Wisconsin and Wyoming.
For more information on franchising opportunities or to inquire about a territory not listed, visit https://www.911restorationfranchise.com/ or call 877-643-5766.
Initial Costs: The estimated initial investment required to begin operation of a 911 Restoration franchise ranges from $161,400 to $327,700. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $29,000 | $49,000 |
| Leasehold Improvements | $0 | $5,000 |
| Equipment, Furnishings & Fixtures | $35,000 | $60,000 |
| Technology Setup Fee | $300 | $300 |
| Service Vehicle | $1,500 | $60,000 |
| Signage | $1,000 | $3,000 |
| Rent (3 Months) | $0 | $4,500 |
| Initial Inventory & Operating Supplies | $5,000 | $10,000 |
| Security Deposits | $0 | $1,500 |
| Insurance (3 Months) | $1,500 | $2,700 |
| Business Launch Fee | $10,000 | $10,000 |
| Initial Training Fee | $2,500 | $3,500 |
| Travel & Living Expenses While Training | $0 | $4,000 |
| Computer System | $0 | $2,000 |
| Permits/Licenses | $0 | $2,000 |
| Professional Fees | $3,000 | $5,000 |
| Additional Funds (3-6 Months) | $50,000 | $100,000 |
| Telephone | $100 | $200 |
| Miscellaneous | $2,500 | $5,000 |
Initial Franchise Fee: The initial franchise fee for a territory of approximately 250,000 – 350,000 people is $49,000, which is payable upon signing the franchise agreement. The initial franchise fee for a micro-market territory (under 250,000 people) is $29,000. There is also a business launch fee of $10,000, which is payable within 30 days of signing the franchise agreement.
911 Restoration does offer a 35% discount on the franchise fee for the first business purchased by a qualified veteran of the U.S. Armed Services.
Ongoing Fees: According to the 2025 FDD, 911 Restoration franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty Fee (Traditional) | Months 1-6: 9% of gross revenue (restoration); 3% of gross revenue (non-restoration)/month Months 7-12: Greater of 9%/3% or $750/month Months 13-24: Greater of 9%/3% or $1,500/month Months 25-36: Greater of 9%/3% or $2,000/month Months 37-48: Greater of 9%/3% or $2,500/month Months 49-60+: Greater of 9%/3% or $3,500/month |
| Royalty Fee (Conversion) | Months 1-12: 4% royalty on mitigation services/month |
| Royalty Fee (Micro-Market) | Months 1-6: 9% of gross revenue (restoration); 3% of gross revenue (non-restoration)/month Months 7-12: Greater of 9%/3% or $375/month Months 13-24: Greater of 9%/3% or $750/month Months 25-36: Greater of 9%/3% or $1,000/month Months 37-48: Greater of 9%/3% or $1,250/month Months 49-60+: Greater of 9%/3% or $1,750/month |
| Local Advertising | $3,500/month |
ROI Potential: According to Item 19 of the 2025 FDD, the 88 franchises operating for the entirety of 2024 reported the following gross revenue:
Average | Median | High | Low | |
| All Franchises (88) | $826,246 | $599,190 | $8,537,676 | $19,576 |
New 911 Restoration franchisees begin with two weeks of hands-on training at the company’s headquarters in Los Angeles, led by instructors certified by the Institute of Inspection Cleaning and Restoration Certification. The program covers both technical restoration skills — including water, mold and fire cleanup — and core business operations such as marketing, sales, management and local business development. After the initial training, franchisees continue their education through the 911 Restoration Academy, which offers on-demand modules, weekly webinars, one-on-one coaching and peer mentorship.
Franchisees receive operational support from regional directors who provide ongoing coaching and local guidance. Each new owner is also paired with an experienced franchise partner for mentorship. The company manages digital marketing efforts — including search engine optimization, pay-per-click ads and social media — and operates a bilingual 24/7 call center that books jobs directly. Franchisees also gain access to national commercial accounts, allowing them to focus on service delivery rather than infrastructure.
911 Restoration provides franchisees with a proprietary technology platform that includes a full-cycle customer relationship management system. The software integrates dispatching, scheduling, proposal generation, marketing automation and lead tracking. Franchisees also benefit from the brand’s digital lead generation engine and the 24/7 call center. Training on all tools is provided through the online academy and supported by ongoing operational coaching.
Restoration experience isn’t necessary, but candidates must demonstrate leadership and drive.
Launching a 911 Restoration franchise typically takes two to four months, with owners expected to be actively involved in all aspects of the business. Franchisees must complete two weeks of hands-on training and are responsible for hiring technicians, managing day-to-day operations and overseeing business development efforts. The model requires a full-time commitment, and there is no indication that semi-absentee ownership is supported. Owners receive a protected territory, operational coaching and marketing support, but they are expected to lead the business directly rather than operate it passively.
911 Restoration offers several flexible funding options to help prospective franchisees launch successfully. The company provides in-house financing that covers up to 50% of the initial franchise fee — typically $49,000 — with the balance due at signing and the remainder spread over an 18-month loan at around 5% interest. Veterans receive a 15% discount on the franchise fee. A partnership with Aztec Financial extends financing for necessary restoration equipment, offering loan terms up to 38 months. Franchisees can also pursue SBA-backed financing that commonly includes a mix of 40% federal government, 50% bank loan and 10% borrower equity, usually on a 7% variable rate over 10 years, with a minimum cash injection of about $17,000 at signing. Third-party lender options are available as well.
Ryan Strickland — Owner, 911 Restoration Fayetteville
Doron Waldman — Owner, 911 Restoration Orange County
Christyan Success — Owner, 911 Restoration Metro Detroit
The property and disaster restoration industry is experiencing robust growth, driven by rising demand from climate-related events and aging infrastructure. In 2025, the global disaster restoration services market is estimated at $71.6 billion, projected to climb to $105.8 billion by 2033 — a CAGR of around 4.4%. Meanwhile, the North American restoration services market is currently valued at an estimated $50 billion in 2025, with projected expansion to $80 billion by 2033 at a 6% annual rate.
911 Restoration stands out in the property restoration industry with its “Fresh Start” philosophy, which emphasizes compassionate service, rapid response and comprehensive, full-service restoration for both residential and commercial customers. The brand offers 24/7 emergency response with a 45-minute arrival window, a bilingual call center that books jobs directly and a franchisee-first support system that includes marketing, training and operational coaching. Its all-in-one business model, strong brand identity and national account access help franchisees compete effectively in a growing industry.
The brand’s primary competitors include SERVPRO, ServiceMaster Restore, Paul Davis Restoration, BELFOR Property Restoration, PuroClean and Rainbow International Restoration. These brands operate in the same water, fire, mold and disaster restoration space, but 911 Restoration differentiates itself through its customer-focused culture and high-margin, owner-operated model.
Most new 911 Restoration franchisees open their business within two to four months of signing the franchise agreement, depending on the training schedule and how quickly they complete the onboarding process.
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