FSC Franchise Co. Launches Limited-Time Franchise Incentive for Beef ‘O’ Brady’s and The Brass Tap

TAMPA, Fla. — FSC Franchise Co. has announced a new, limited-time incentive program designed to make restaurant ownership more accessible and accelerate development for two of its concepts, Beef ‘O’ Brady’s and The Brass Tap.

Available through the end of 2026, the program provides incentives for both new and existing franchisees opening a new Beef ‘O’ Brady’s or The Brass Tap restaurant, as well as existing restaurant operators interested in converting their location to one of the two FSC concepts.

For new and existing franchisees signing a single-unit agreement for a new location, FSC is reducing the initial franchise fee to $5,000, a $20,000 discount from the standard $25,000 fee. Franchisees who open their restaurant within 12 months of signing will also pay 0% royalties during their first year of operation and receive a dollar-for-dollar match on grand opening marketing expenses of up to $2,500.

“We want to create a compelling reason for qualified entrepreneurs who have been considering restaurant ownership to make their move,” said Chris Elliott, CEO of FSC. “Reducing the upfront franchise fee significantly lowers one of the initial barriers to entry, but the bigger opportunity comes from opening quickly. If a franchisee opens their restaurant within 12 months, we’ll eliminate royalties for that first year and invest alongside them in their grand-opening marketing. We want owners focused on building their business and establishing themselves in the community from day one.”

FSC is also introducing a separate incentive for existing restaurant owners interested in converting their current location into a Beef ‘O’ Brady’s or The Brass Tap. Qualified operators who sign a single-unit conversion agreement will pay no initial franchise fee, a $25,000 discount. Operators who complete their conversion and open within 9 months of signing will also pay 0% royalties for their first year of operation and receive up to $2,500 in matching grand-opening marketing funds.

The conversion incentive is designed to give restaurant operators a lower-cost path to an established franchise system while leveraging existing restaurant space and infrastructure.

“There are independent restaurant operators across the country who already have the location, equipment, employees and restaurant experience, but they may be looking for a stronger brand, proven systems and more support behind them,” Elliott said. “For those operators, a conversion can be an efficient way to join Beef ‘O’ Brady’s or The Brass Tap without starting completely from scratch. By eliminating the franchise fee and first-year royalties for operators who move quickly, we’re making that opportunity even more attractive.”

Both incentives apply exclusively to single-location agreements signed through Dec. 31, 2026.

The new incentive comes as FSC continues to build momentum in development across its restaurant portfolio. Through the first half of 2026, FSC opened seven restaurants, including two Beef ‘O’ Brady’s locations and five The Brass Tap locations, while signing five new franchise agreements. The company expects to open 18 restaurants across Beef ‘O’ Brady’s, The Brass Tap and Newk’s Eatery by the end of the year.

“This class of Beef ‘O’ Brady’s and The Brass Tap restaurants is the best we’ve ever opened, and in this environment, we’re very excited about that,” Elliott said.

FSC has also continued investing in restaurant development, marketing, technology and operational support while evaluating more efficient prototypes intended to reduce development costs. The new incentive builds on those efforts by reducing initial fees and providing additional support during the critical first year of operation.

“We believe strongly in the future of both Beef ‘O’ Brady’s and The Brass Tap, and we’re willing to invest alongside franchisees who are ready to grow with us,” Elliott said. “There is still significant white space available, and we have a development and support team that knows how to get restaurants open and help operators build momentum. This incentive is about making 2026 an especially attractive time to join the system.”

ABOUT FSC FRANCHISE CO.

Founded in Tampa, Florida, FSC Franchise Co. is a leading multibrand franchisor driving growth and innovation across three dynamic restaurant concepts — Beef ‘O’ Brady’s, The Brass Tap and Newk’s Eatery. With more than 250 locations nationwide, FSC brings together decades of expertise in hospitality, franchising and community engagement under one unified platform. Beef ‘O’ Brady’s, with 120-plus family sports pub locations, serves up classic comfort food and community spirit in a neighborhood-friendly setting. The Brass Tap is a 50-plus-unit craft beer bar and entertainment venue that offers an extensive menu of drinks and food in a vibrant atmosphere. Newk’s Eatery, a 100-unit fast casual brand founded in Jackson, Mississippi, brings fresh, handcrafted food to guests with a focus on quality ingredients, digital convenience and hospitality. Together, FSC’s brands are redefining what it means to grow a scalable, community-driven restaurant portfolio — offering franchisees the opportunity to diversify within a powerful ecosystem of proven concepts. To learn more, visit https://www.fscfranchiseco.com/.

ABOUT BEEF 'O' BRADY’S

Beef ‘O’ Brady’s is a franchise of family sports pubs that provides the perfect atmosphere for friends and families to watch the game and grab a bite. With a focus on providing value without sacrificing quality, the Beef ‘O’ Brady’s menu features delicious family favorites like award-winning wings, fresh Angus burgers, crisp salads, USDA Choice Cut sirloin and grilled salmon, along with a kids’ menu and a full bar for the adults. Beef 'O' Brady's is strongly dedicated to community involvement through ongoing partnerships with local schools, youth sports leagues and other community groups. Beef 'O' Brady's currently operates 120 locations in 21 states. For more information about franchising opportunities, visit http://www.beefobradysfranchise.com/.

ABOUT THE BRASS TAP

The Brass Tap is a Tampa-based American tavern and entertainment venue known for its extensive local and regional brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables. Every location provides a unique space for social gatherings and entertainment, with an unparalleled atmosphere created through live music, trivia, sports, exclusive beer tastings and tap takeovers. For more than 10 years, The Brass Tap has offered franchise opportunities to qualified operators, continuing to grow its family of 50-plus bars in 16 states. For more information, visit http://thebrasstapfranchise.com/.