Luca Piacentini

ABOUT THE AUTHOR

Luca Piacentini

1851 Managing Editor

1851 Managing Editor

Stories By Luca Piacentini

FRANCHISEE FEATURE

image of christopher urbe and elizabeth uribe owners of griwsold senior care

From Software Engineering and Community Advocacy to Home Care Franchise Ownership with Griswold

FRANCHISE YOUR BUSINESS

Building a Modern Franchise Brand in 2026 — Franchisee Experience = Brand: Measure It

FTC Takes First-Ever Action Against Third-Party Franchise Sales Organization in $1.85 M Settlement

FTC Takes First-Ever Action Against Third-Party Franchise Sales Organization in $1.85 Million Settlement

Building a Modern Franchise Brand in 2026 — Loyalty Programs: Earn, Burn and Breakage

FRANCHISE YOUR BUSINESS

Building a Modern Franchise Brand in 2026 — Franchisee Marketing Toolkits That Get Used

FRANCHISEE FEATURE

image of keke's franchise owners nick and umesh patel in ohio

Why These Loyal Customers Signed a Five-Unit Deal to Bring Keke's Breakfast Cafe Franchise to Cleveland

FRANCHISE YOUR BUSINESS

Building a Modern Franchise Brand in 2026 — Local Store Marketing That Actually Lifts Sales

Building a Modern Franchise Brand in 2026 — Voice Guidelines: How Your Brand Sounds Everywhere