bannerFranchisee Stories

Brothers Pete and David Larson Recognize Lawn Doctor’s Growth Potential in Northern California

The Larson brothers are bringing Lawn Doctor’s proven business model and exceptional services to the communities of Northern California.

By Taylor Karg1851 Franchise Contributor
SPONSORED 1:13PM 04/13/20

Lawn Doctor’s newest franchisees consists of sibling-duo Pete and David Larson of Northern California. The Larson brothers are the very first franchisees to bring the outdoor service franchise to the Northern California region. Currently, there are only three other Lawn Doctor franchises in the Golden State, both located in the Southern region, which presented a significant opportunity for the Larson brothers. 

Pete and David Larson’s Lawn Doctor business began operation in December in 2019 and currently services the following Northern California territories: Walnut Creek, Concord, Clayton, Alamo, Danville and Blackhawk, which are all located in Contra Costa County east of San Francisco Bay. 

The brothers were able to reap the benefits of being the first Lawn Doctor franchisees in the area by solidifying a large territory from which to attract a customer base. 

So, just how did the Larson brothers become involved with Lawn Doctor, one of the most highly-ranked outdoor service franchises in the country?

Let’s take a step back. Pete and David were born in Berkeley, California but grew up in St. Louis, Missouri. In 1988, after both attended college in Missouri, David moved to Northern California to work in the retail and information technology industries, while Pete stayed in the St. Louis area and worked in the printing and insurance industries. 

Now, after 30 years, Pete finally found his way back home to Northern California thanks to David and his discovery of the Lawn Doctor business. “David was searching for aeration services for his own yard and came across Lawn Doctor’s Power Seeder Services through a friend on LinkedIn,” Pete said. “When he searched for a Lawn Doctor business near him, he learned that there were no locations in the area. That sparked the idea to franchise with the brand.”

David brought the idea to Pete, who was already searching for a business opportunity that would allow him to move back to Northern California to be closer to family. “I contacted Lawn Doctor’s corporate to learn more about the franchise opportunity and the availability of Contra Costa County,” David said. “After speaking with the team, Pete and I decided to visit the headquarters in Holmdel, New Jersey.”

The rest is history. Pete moved back to Northern California in December 2019 and the brothers began their journey as Lawn Doctor franchisees that same month. 

The Larson brothers got in with the outdoor service franchise at just the right time—spring is by far the busiest time of year for Lawn Doctor franchisees as customers gear up to get their lawns in shape for the upcoming warmer months. Since the Larson brothers joined during the winter, they were able to spend that downtime learning the ins and outs of their new business venture and ramping up their customer base. 

Aside from open market territory, both Pete and David noted that Lawn Doctor’s scalability was extremely attractive. “There is a big misconception that Californians don’t have lawns due to the shortage of water and hot weather,” Pete said. “Many people in Contra Costa country have lawns and don’t want to deal with having to do their own maintenance. We knew that if we acted quickly, we would be able to appeal to pent up demand and solidify a large customer base. That then translates to scalability—the more customers we can serve, the more we can grow our business to surrounding areas.” 

With the Larson brother’s recent business venture, Lawn Doctor now has four locations throughout the state of California—making now the perfect opportunity for prospective franchisees in the state to get in on the action. 

The startup costs for a Lawn Doctor franchise range from $100,015 to $116,065. The franchise fee ranges from $88,950 to $102,000. To learn more about franchising with Lawn Doctor, visit

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.