Happinest Brands Sees Monumental Success Across All Home Services Brands in Q3 2022

Happinest Brands, parent franchisor of Lawn Doctor, Mosquito Hunters and ecomaids, has had another successful quarter as it continues to grow in the booming home services industry. 

Across its three brands, the Happinest Brands franchise system has grown to nearly 850 units across the United States. The brand is focused on helping new owners of Lawn Doctor, Mosquito Hunters and ecomaids learn how to capitalize on the rapidly growing home services industry. 

Lawn Doctor saw impressive system-wide sales growth of 14%, while Mosquito Hunters saw year-to-date system-wide sales growth of 34% compared to 2021, and ecomaids saw system-wide sales grow a whopping 73%. 

“Q3 was another great success for all of our brands at Happinest,” said Eric Martin, vice president of franchise development for Happinest Brands. “We welcomed on board 15 new franchise owners this past quarter and are now at nearly 850 U.S. locations across Happinest Brands! We are well positioned for a running start to 2023 and look forward to what’s ahead.” 

Year to date, Happinest Brands has awarded franchises to nearly 50 unique franchisees to its respective brands. Lawn Doctor, the number one franchise in the lawn care space, has added 16 new locations year-to-date and is expecting 2022 to be yet another record-breaking year in system-wide sales. So far this year, Lawn Doctor has opened locations in 10 states, including Florida, Georgia, South Dakota, Georgia, Utah, Indiana, Ohio, Texas, California, and Maryland, as well as West Virginia, where it welcomed its first owners. 

Mosquito Hunters opened in Utah for the first time this year, in addition to openings in New York, Utah, Texas, Illinois, Florida, New Jersey, Michigan, Georgia and Indiana. Meanwhile, ecomaids continues to be recognized as the fastest-growing cleaning franchise in the United States, with the addition of 19 new territories across seven states so far this year. The brand entered Kentucky for the first time and welcomed new franchisees in North Carolina, Florida, Texas, Wisconsin, New Jersey and Virginia.

“We talk a great deal about the ‘go deep before going wide’ mentality at Happinest,” added Martin. “This strategy, along with surgical target marketing into specific areas of an owner’s territory, gives our franchisees the ability to create efficiencies in their customer base/routes, and ultimately get to profitability much sooner versus a shotgun marketing approach.”

One of the biggest highlights from the quarter was the Chicago meetup for Mosquito Hunters corporate team members, franchisees and brokers to share the best practices, network and catch up in person for the first time since the pandemic. The meetup included local Mosquito Hunters franchisees, the brand’s entire group of franchise business advisors, the CEO and development team, and several franchise consultants from groups like IFPG and FranChoice.

“Mosquito Hunters has grown exponentially over the past few years, and the team we have assembled is incredible,” said Martin. “We had a great time learning from each other and being around each other for a few days.”

The franchise system has plans to incorporate more company-wide meetups in the future to further encourage staying close as the brand grows. Mosquito Hunters is also planning its first-ever annual conference. “Hunterpalooza” will take place in Florida next January.

The Happinest Brands team also experienced two corporate promotions in Q3, including Eric Martin to Senior VP of Franchise Development and Sharon Cupach to VP of Franchise Development. Additionally, Happinest Brands bolstered its commitment to being a brand that promotes personnel benefits and wellness by rolling out a new healthcare program for franchisees, their employees, and their families. The program allows the brand to offer six different health insurance plans, and each franchisee has the opportunity to develop a program for themselves and their employees. 

“Happinest is spearheading a push to build resources for our franchisees to be able to tap into the best practices on how to build the right culture and not only attract but retain employees,” said Cupach. 

These initiatives are part of Happinest Brands’ large-scheme goal to centralize the home services experience and remove many operational burdens from franchise owners. The franchisor will continue working hard behind the scenes to make Lawn Doctor, Mosquito Hunters and ecomaids more efficient as it looks towards growing its footprint in Q4 and beyond.

The startup costs for a Lawn Doctor franchise range from $116,465–$141,815. To learn more about franchising with Lawn Doctor, visit https://lawndoctorfranchise.com/.

The total investment necessary to open a Mosquito Hunters franchise ranges from $89,187–$116,187. For more information on franchising opportunities with Mosquito Hunters, visit https://mosquitohuntersfranchise.com.

The total investment necessary to open an ecomaids franchise ranges from $110,990–$136,379. For more information on franchising opportunities with ecomaids, visit https://ecomaidsfranchise.com/.