As they became established professionals in their respective fields, Janel and Logan Rogers consistently considered the possibility of working for themselves. With over a decade spent in the financial department of a high school, Janel was ready to be her own boss. It was then that she and Logan decided to make the leap into the home services industry with Lawn Doctor, the lawn care franchise with over 600 active locations nationwide.
“We had been discussing the best route for owning our own business for some time,” said Janel. “When we came across Lawn Doctor, it looked like they had a really good support system and were well respected in the industry. After meeting everyone at our Discovery Day and hearing more about how they help franchise owners succeed, we took the plunge.”
While Logan is still working at his primary job, Janel is developing the business and customer base in an effort to establish an operation that Logan could transition to full-time, as well.
“I’m excited to see our business grow to the point where I can possibly join her full time at some point in the future,” he said. “The franchisee community is a great value for the success of our business. We have an amazing fellow franchisee mentor who has helped us out tremendously and is always willing to bounce ideas off of or troubleshoot problems when they arise.”
In addition to an attractive business model and access to the high-demand home services industry, the Rogers noted that Lawn Doctor’s support systems, both through the corporate team and other franchisees, have been instrumental to their confidence in the concept and growth in their own location.
During their first year, the pair is working on getting their feet wet and learning the ropes, so to say. Though Janel is taking the lead on development efforts, Logan provides support where possible to drive the business forward and increase his own experience in the space.
“Our first year is all about educating ourselves so that we can best serve our customers,” said Logan. “Next year, and every year after that, will be all about growth and, of course, getting me on board full-time.”
The Rogers are what Eric Martin, senior vice president of franchise development, calls a “divide and conquer” duo. By splitting up the responsibilities of early franchise ownership and development, these teams are able to lay a strong foundation upon which they can turn a family business into a large-scale empire.
“We love to see the divide and conquer strategy during the start-up phase. This is, essentially, when a husband-and-wife duo team up to share responsibilities during the earliest stages of development, having one half of the team maintain their primary job and cash flow into the home while the other puts their primary focus on the business as it ramps and scales,” said Martin. “In this scenario, Logan's management skills and Janel's experience in the areas of accounting and customer service, complement each other and in turn bring a ton of value to their business, their customers, and of course to our franchise system as a whole.”
Though growing a business is not always easy, the pair says they both look forward to what Lawn Doctor ownership will allow them to do.
“The most exciting part is being in control of my day,” said Janel. “Of course, there are wrenches thrown in, but for the most part, I’m able to structure things in a way that makes me more productive and allows me to adjust when something outside of Lawn Doctor needs my attention — a luxury you don’t always get when you work for someone else.”
“For me, it’s exciting to think about what the future holds for us as we continue to build our franchise,” added Logan. “It’s not always easy, we have our difficult days, but at the end of the day we’re building our future.”
The startup costs for a Lawn Doctor franchise range from $117,740-$143,232. To learn more about franchising with Lawn Doctor, visit https://lawndoctorfranchise.com/.
Lawn Doctor
SPONSORED
The lawn care franchise has allowed the former financial professional and construction manager to find more flexibility and take on a self-led dream they had thought of for years.
As they became established professionals in their respective fields, Janel and Logan Rogers consistently considered the possibility of working for themselves. With over a decade spent in the financial department of a high school, Janel was ready to be her own boss. It was then that she and Logan decided to make the leap into the home services industry with Lawn Doctor, the lawn care franchise with over 600 active locations nationwide.
“We had been discussing the best route for owning our own business for some time,” said Janel. “When we came across Lawn Doctor, it looked like they had a really good support system and were well respected in the industry. After meeting everyone at our Discovery Day and hearing more about how they help franchise owners succeed, we took the plunge.”
While Logan is still working at his primary job, Janel is developing the business and customer base in an effort to establish an operation that Logan could transition to full-time, as well.
“I’m excited to see our business grow to the point where I can possibly join her full time at some point in the future,” he said. “The franchisee community is a great value for the success of our business. We have an amazing fellow franchisee mentor who has helped us out tremendously and is always willing to bounce ideas off of or troubleshoot problems when they arise.”
In addition to an attractive business model and access to the high-demand home services industry, the Rogers noted that Lawn Doctor’s support systems, both through the corporate team and other franchisees, have been instrumental to their confidence in the concept and growth in their own location.
During their first year, the pair is working on getting their feet wet and learning the ropes, so to say. Though Janel is taking the lead on development efforts, Logan provides support where possible to drive the business forward and increase his own experience in the space.
“Our first year is all about educating ourselves so that we can best serve our customers,” said Logan. “Next year, and every year after that, will be all about growth and, of course, getting me on board full-time.”
The Rogers are what Eric Martin, senior vice president of franchise development, calls a “divide and conquer” duo. By splitting up the responsibilities of early franchise ownership and development, these teams are able to lay a strong foundation upon which they can turn a family business into a large-scale empire.
“We love to see the divide and conquer strategy during the start-up phase. This is, essentially, when a husband-and-wife duo team up to share responsibilities during the earliest stages of development, having one half of the team maintain their primary job and cash flow into the home while the other puts their primary focus on the business as it ramps and scales,” said Martin. “In this scenario, Logan's management skills and Janel's experience in the areas of accounting and customer service, complement each other and in turn bring a ton of value to their business, their customers, and of course to our franchise system as a whole.”
Though growing a business is not always easy, the pair says they both look forward to what Lawn Doctor ownership will allow them to do.
“The most exciting part is being in control of my day,” said Janel. “Of course, there are wrenches thrown in, but for the most part, I’m able to structure things in a way that makes me more productive and allows me to adjust when something outside of Lawn Doctor needs my attention — a luxury you don’t always get when you work for someone else.”
“For me, it’s exciting to think about what the future holds for us as we continue to build our franchise,” added Logan. “It’s not always easy, we have our difficult days, but at the end of the day we’re building our future.”
The startup costs for a Lawn Doctor franchise range from $117,740-$143,232. To learn more about franchising with Lawn Doctor, visit https://lawndoctorfranchise.com/.
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