With approximately 500 units in more than 40 states, Lawn Doctor is the nation’s largest lawn care franchise. It’s not surprising that the brand has emerged as an industry leader—its unwavering commitment to maintaining and improving the overall condition and appearance of customers’ properties is unparalleled. But the brand’s success doesn’t mean it’s complacent. Lawn Doctor is currently furthering its expansion efforts in Northwest Arkansas.
“The door is wide open for us to grow in the Natural State,” said Eric Martin, vice president of franchise development for Lawn Doctor. “Arkansas is full of residential properties in need of our services, making it the perfect market to target. We’re confident that by kicking things into high gear and tapping into this region, Lawn Doctor will thrive.”
Founded in 1967, Lawn Doctor is known for its superior lawn care services. But the brand doesn’t cut grass—instead, its focus is on fertilization, aeration, weed control, pest control and organic options. Backed by a 100 percent guarantee, Lawn Doctor stands out in the $76 billion lawn and landscape industry.
That demand for Lawn Doctor’s services is only going to grow, considering it’s estimated that about 75 percent of households are engaged in some type of lawn maintenance activity.
“There isn’t another lawn care company that comes close to competing with the quality of our services. That’s why we know we’ll be successful in an area like Northwest Arkansas. We’ve already proven that our model works in the state—we have a successful franchisee in the Little Rock market,” said Martin. “We know that as soon as we have more local owners in place, they’ll be able to hit the ground running.”
The benefits of being a Lawn Doctor franchisee are extensive. The brand offers various ownership models, enabling local franchisees to own a single unit, multiple locations or even run their business as a semi-absentee owner. Lawn Doctor also provides both initial and ongoing training as well as marketing, technology and innovation support, giving franchisees all the tools they need to be successful.
Owning a Lawn Doctor franchise is also incredibly affordable. Initial investments range from $101,000 to $115,000, including the franchise fee. That investment then has the potential to turn into a profitable return—its average franchisee revenue is past the $630,000 mark, with franchisees that own seven or more territories seeing average revenue of more than $2 million.
“Our main goal on the corporate level is to provide whatever kind of help we can to our local owners. They’re the force that keeps Lawn Doctor moving forward,” said Martin. “Our existing network of franchisees is already incredibly strong, so we’re excited about the opportunity to add more talented and passionate entrepreneurs to our system.”
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