Lawn Doctor

At<a href="https://lawndoctorfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lawn-doctor-of-central-texas-franchisee-shares-how-the-brands-training-and-support-initiatives-set-him-up-for-success-2721491" target="_blank" rel="nofollow">&nbsp;Lawn Doctor</a>, the 600-plus-unit national lawn care concept, one of the reasons the brand’s franchisees have such success is the brand’s commitment to aiding owners with all aspects of the business, starting before operations begin with an in-depth training course. &nbsp;Todd Voss, a multi-unit owner in Central Texas, attended the November 2022 training and graduation, and now owns three territories with the brand.&nbsp;Voss had been in the green industry for over 40 years, working with big names in the business when he decided it was time to part ways and look at new opportunities. When he was looking for his next move, he had a conversation with a friend who was already a&nbsp;<a href="https://1851franchise.com/lawndoctor">Lawn Doctor</a> franchisee in the Dallas-Fort Worth area. The friend let him know of a connection to another owner looking to sell two franchises and, after seeing his friend’s enthusiasm for his career, Voss decided to reach out.&nbsp;“We had some very positive conversations and then over around six to 12 weeks, we put together a plan where he would sell the business to me and I would take it over,” Voss recalled. “He would also be part of the business for a short period of time to make sure I got acclimated and was able to learn about Lawn Doctor as much as I could, and then he'd move on to a family business that needed his assistance.”Voss onboarded with Lawn Doctor in July of 2022 when he purchased the existing two franchises in the greater Waco, Texas area. He also added on a third territory, expanding his reach to cover everything between Dallas-Fort Worth and Austin.&nbsp;Voss convened with a dozen new franchise owners and their partners — one of the company’s largest groups in recent history — at Lawn Doctor’s New Jersey headquarters in November for a week-long training. Franchisees were able to learn from company executives and trainers during detailed sessions on important topics like marketing and agronomics, to equipment and local sales management. These training classes are built to deep-dive into Lawn Doctor’s model, and give new owners a chance to network with staff and each other.“The week was filled with detailed information and getting to know more about<a href="https://1851franchise.com/lawndoctor">&nbsp;Lawn Doctor</a> and understanding the theme behind the brand, what it stands for and what its goals are,” said Voss. “The company made sure to provide us with everything we need to feel confident and ready about operations.”The week of training ended with a graduation ceremony, where each franchisee received their own framed certificate marking their accomplishment. At the conclusion, CEO&nbsp;<a href="https://www.linkedin.com/in/scottfrith?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lawn-doctor-of-central-texas-franchisee-shares-how-the-brands-training-and-support-initiatives-set-him-up-for-success-2721491" target="_blank" rel="nofollow">Scott Frith</a> offered insight and encouraging words to the new business owners.“It was professionally done,” said Voss “It felt like you actually graduated. It wasn't kind of like someone just said, ‘Hey, you're done.’ They made a point of making you feel special, and I think this is a really big deal.”The training and graduation process is just one of the many ways that Lawn Doctor supports franchisees. Voss noted that, even before his training process began, Lawn Doctor was supportive from the very beginning and made his transition as seamless as possible. “They've always been very good about answering questions and providing whatever I needed to get set up,” he said.The brand stands with franchisees to ensure they have all the answers they need to keep their business growing smoothly. Regional Business Consultants are assigned to franchisees as a primary point of contact to help answer any questions about any aspect of the business. Additionally, every eight weeks for the first two years in business, franchisees and their Regional Business Consultant will meet to discuss and optimize an operating plan.&nbsp;Franchisees also benefit from ongoing training and support through features such as quarterly regional business meetings, an annual conference, weekly webinars, an e-learning platform and more.&nbsp;“We have built a proven, step by step approach to get our owners prepared to embark on their new business. Training is step one toward starting the business, and we don’t skip steps or skimp on substance,” said&nbsp;<a href="https://www.linkedin.com/in/ericmartinfranchisedevelopment?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lawn-doctor-of-central-texas-franchisee-shares-how-the-brands-training-and-support-initiatives-set-him-up-for-success-2721491" target="_blank" rel="nofollow">Eric Martin,</a> senior vice president of franchise development for Lawn Doctor.&nbsp;Now having graduated, Voss looks forward to expanding with the brand in 2023. He also believes that the because of the brand’s reasonable investment costs, care for their customers and seamless business model, now is the time to invest in Lawn Doctor&nbsp;“I believe when the customer chooses Lawn Doctor, they're not picking it because we're the cheapest, or the most expensive,” said Voss. “They pick Lawn Doctor because they're looking for a professional, and more importantly, they're wanting to build a relationship with that professional. They want to know that the person walking on their lawn cares about their lawn as much as they do.”The startup costs for a Lawn Doctor franchise range from $116,465–$141,815. To learn more about franchising with Lawn Doctor, visit&nbsp;<a href="https://lawndoctorfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lawn-doctor-of-central-texas-franchisee-shares-how-the-brands-training-and-support-initiatives-set-him-up-for-success-2721491" target="_blank" rel="nofollow">https://lawndoctorfranchise.com/</a>.ABOUT LAWN DOCTOR:Since its first franchise in 1967, Lawn Doctor has established itself as a leader in the lawn care services industry through innovative technology, its ability to satisfy the needs of consumers on a national level, and its development and expansion within the industry. Lawn Doctor specializes in treatment and conditioning services, such as fertilization, weed control, seeding, aeration and tree and shrub care. The Lawn Doctor brand has hundreds of locally owned and operated franchises and is the #1 ranked lawn care franchise in the United States.&nbsp; Lawn Doctor is a 2023 Franchise 500 brand, ranking no. 79 for its financial strength and stability, unit growth and brand power.&nbsp;

Lawn Doctor of Central Texas Franchisee Shares How the Brand’s Training and Support Initiatives Set Him Up for Success

1851 Franchise

Todd Voss, who owns three territories with Lawn Doctor in Texas, recently attended the brand’s November 2022 training and graduation ceremony. 

This brand page has been paid for by LAWN DOCTOR. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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For&nbsp;<a href="https://www.linkedin.com/in/dominick-pennella-9918a448/">Dominick Pennella</a>, the journey to becoming a franchise owner with&nbsp;<a href="http://lawndoctorfranchise.com">Lawn Doctor</a>, the 700-plus-unit national lawn care franchise, has unique ties back to his childhood and family. Growing up in Brooklyn in a traditional Italian family, Pennella was involved in the family landscaping business from a young age. He also saw just how important family was. As he approached adulthood, he wanted to explore other paths, which led him to the Navy“I was the baby of three kids. The family culture was already set; landscaping was the thing, and we were Italians who lived in Brooklyn,” Pennella said. “I just felt like there was so much more world to see. I’m appreciating all of these things now, in hindsight, but as an 18-year-old, I just wanted to get going. So I joined the military, and it was the scariest thing I ever did.”<h2>The Military to Corporate Transition</h2>For Pennella, the military was a way to fast-track personal growth, in a way, allowing him to explore what it would mean to go out on his own. It meant leaving his hometown and taking on the adventure without familial backing.He spent about four years in the Navy, working on submarines and doing things like monitoring nuclear reactors through a keyhole. In addition to meeting new people and seeing new places, his time in the Navy set Pennella up with a technical foundation that would define his corporate journey.This military background and technical proficiency opened doors for Pennella as he transitioned to civilian life. He was hired as a field service engineer for a biomedical company before even completing a college degree, but he was already looking toward the “next rung” of the ladder.“I was looking up at the next rung. I thought, ‘I can do that, and to do that, I would need an education directly in management,’” he said. “I decided to sign up for distance learning and see if I could work full-time and go to school at the same time. I did that for about five years. My master’s was in business management.”As he continued to climb the corporate ladder, Pennella returned to lessons he learned in his early landscaping years.“Whether you're showing up to someone's home to take care of a lawn or whether you're showing up to a hospital mid-surgery to take care of a blood gas instrument, the end result is still the same,” he said. “You still have to deal with people who are discontent. They don’t like the current situation, and they need to believe in you. You need to convey a plan, communicate throughout that process and close the loop at the end.”“Regardless of the perceived severity of what you’re fixing, any type of field service is similar,” he continued. “When I worked for my father as a landscaper, it was the exact same thing. A different product, but the exact same customer-facing experience. They want to know what you can do for them. ‘I’m in this situation. How can you help me? And can I contact you if I need anything?’ If you answer all those questions, they're happy. It was the same thing in medical device field service. So, I did well by literally copying the same tenets my father taught me.”Throughout his corporate career, Pennella’s approach earned him and his teams multiple awards and widespread recognition. But as he advanced, it also began to demand more from Pennella in terms of travel. When these requirements began to overshadow his family time, he knew it was time for a change.“I was successful, but my family is so important to me, and they were not more than 20% of my week in any given week in that life,” he said. “I knew it was time for a change.”Today, Pennella says that decision was fueled by the people who matter most — his wife of 14 years, Maria, who is also his partner in running the business, and their two daughters, Dora (11) and Gigi (7). He describes them as his daily inspiration and the driving force behind his decision to build something that would allow him to be present, ambitious and rooted at home all at once.“I didn’t even think of landscaping again, because that was what my dad did,” he continued. “I did electronics in the Navy, and that was my thing. But my father and I, one thing we have in common is the love of family. He couldn’t wait to get home and spend time with us when I was young, and I share that same view.”So, when he first began searching for his next opportunity, Pennella was looking for other roles in the same industry. He wanted to stick with “his thing,” just in a capacity that would require less travel and allow for more family time. After realizing that, at his level of seniority, any new role would be more of the same, he went to step two: franchises.<h2>Identifying Lawn Doctor: The Return to the Lawn Care Business</h2>“There are about a billion franchises for anything you could possibly think of, so how do you choose one?” he said. “I ended up finding some really great people — some franchise brokers. I took the Zorakle Assessment, and two days later, they called and said, ‘Hey, have you ever heard of&nbsp;<a href="https://1851franchise.com/lawndoctor/info">Lawn Doctor</a>?’”At this point, Pennella had not mentioned Lawn Doctor to the brokers, but he remembered it from childhood. He saw the green thumb logo and vehicles in the community and, as a child, asked his father how the business model worked since he never saw them cutting anyone’s lawn. At the time, his father explained that fertilization was one of the more profitable services in the lawn care space, but the conversation stopped there.So, when Pennella was presented with the Lawn Doctor franchise opportunity decades later, it almost felt meant to be.“When I started doing some research, I realized it might be the perfect fit. It tied in with my nostalgia, my culture, my history, my skill sets — everything,” he said. “And again, it’s field service. It wasn’t a straight line, and I don’t know where I would be if it wasn’t for the folks who guided me in the selection process. But when they said ‘Lawn Doctor,’ I thought, ‘Are you kidding me? I used to joke about comparing Lawn Doctor to the type of work I did in my father’s business.’ And here I am, the owner of a Lawn Doctor franchise! And I couldn’t be happier with the choice.”<h2>Building Momentum Through a Culture of Collaboration</h2>As Pennella launched&nbsp;<a href="https://www.lawndoctor.com/naples-fl/">Lawn Doctor of Naples-LaBelle-Marco Island</a>, he applied a sophisticated management lens to a local service model. This approach has already yielded impressive results, driving Pennella to blow his first-year projections out of the water within a couple of months. By focusing on communication and personal outreach, including knocking on clients’ doors himself, he was able to build trust and set the business up for an amazing first year.“It’s a simple, scalable model, and it sets you up to make your money back in a fairly short time frame,” he said. “It’s a great choice for a calculated risk-taker.”In addition to his own analytical lens, Pennella’s success has been driven by the support of the entire franchise system. Previously accustomed to a “dog-eat-dog” atmosphere in corporate America, Pennella was pleasantly surprised by the collaborative nature of the Lawn Doctor system. While he has worked diligently to educate himself on all facets of the business, he realized that, with the franchise system behind him, he didn’t have to absorb all of the information immediately and completely.“In the corporate world, everyone is looking for their own win. Here, a rising tide floats all ships,” he said. “I have at least five other owners and a dedicated mentor that I can call any time for any reason, and they’ll have an answer. I’m not scared to take on things I might not be an expert on yet because I have the backup to help me find those answers if needed.”&nbsp;Pennella is quick to credit those who have walked beside him during this first year. He highlights&nbsp;<a href="https://www.linkedin.com/in/scottspitz/">Scott Spitz</a> of&nbsp;<a href="https://www.lawndoctor.com/lakeworth-fl/lawn-care-in-west-palm-beach/">West Palm Beach</a>, who has served as a dedicated mentor, providing the institutional knowledge that only a veteran owner can offer. He also expresses deep gratitude for the ongoing support from&nbsp;<a href="https://www.linkedin.com/in/rafael-valle-a92584103/">Ralph Valle</a> in&nbsp;<a href="https://www.lawndoctor.com/jacksonville-fl/lawn-care-in-jacksonville/">Jacksonville</a> and the&nbsp;<a href="https://www.lawndoctor.com/fortmyers-fl/home/">Duffy family in Fort Myers</a>, whose insights helped him navigate the nuances of the Florida market, illustrating just how valuable it is to be a part of the Lawn Doctor system, which functions as a true team.As he prepares for continued growth, Pennella recognizes that there will be additional learning and growth opportunities as a Lawn Doctor owner, but he’s ready for them, and he encourages others in a similar position to consider taking the leap, as well.“If you are willing to learn agronomy and work closely with the franchisor, this can change your life,” he said. “It gave me the one thing I couldn’t find in the corporate world: the ability to put my family first without sacrificing my ambition. It’s the best decision I’ve ever made.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/lawndoctor">https://1851franchise.com/lawndoctor.</a>&nbsp;

Photo of Lawn Doctor franchisee Dominick Pennella and family

After making the switch to franchising for better work-life balance and to prioritize his family, Dominick Pennella exceeded his first-year projections by 50% in his first few months of operations.

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Design with photo of John Perry and Lawn Doctor logo

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Lawn Doctor of Central Texas Franchisee Shares How the Brand’s Training and Support Initiatives Set Him Up for Success

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