Lawn Doctor’s Secret to Their Competitive Edge in the Lawn Care Market

With a countless number of franchise opportunities on the market, franchisors must offer something truly distinct to stand out among prospective franchisees. Lawn Doctor, the lawn care franchise with 640 franchises across 46 states, brings a refreshing take to the lawn care industry. With a rich history, strong commitment to quality and dedication to innovation, Lawn Doctor marries decades of experience and modern flexibility to stand out in a still-growing segment.

“Lawn Doctor has successfully established a reputation that sets it apart from the competition,” said Eric Martin, senior vice president of franchise development for Lawn Doctor’s parent franchisor, Happinest Brands. “This has allowed us to secure a strong foothold in the industry and find sustained success for both the overarching brand and individual franchisees.”

56 Years of History Meets Modern Innovation

One of Lawn Doctor’s most important differentiators is its age. The amount of time it has been on the market demonstrates clear longevity in the franchise, but it also illustrates just how long the brand has been building its reputation and consistently evolving its internal systems.

Lawn Doctor has consistently delivered high-quality lawn care solutions, earning the trust of U.S. consumers for decades on end — even through uncertain market conditions. Through this, the franchise has established a wide, loyal customer base and strong brand recognition that positions franchisees to secure repeat and referral revenue and scale their business even further.

Though there is clear value in tradition, the current Lawn Doctor team also recognizes the value of continued innovation and adaptation. By keeping the proven aspects of Lawn Doctor’s original business model and incorporating evolving training and education resources, the franchise maintains the great Lawn Doctor experience that customers expect without sacrificing ongoing development efforts that better support franchisees’ learning and operational efficiency.

A Growing Industry

Lawn Doctor’s strong business model and franchisee support systems position it to succeed in an already-proven segment. The lawn service industry is worth nearly $80 billion and lends itself to repeat revenue, and the Lawn Doctor model has proven itself as recession-resistant, not only surviving but continuing to grow through the pandemic years.

With multiple service offerings and steadily increasing consumer awareness surrounding the value and importance of a well-maintained lawn, Lawn Doctor franchisees are positioned to tap into a market with a bright future.

Even for franchisees who previously worked in an independent lawn care business, Lawn Doctor offers elevated support and branding that allows owners to take full advantage of the lucrative market.

“I felt like my market had opportunity for seven figure sales years, but as I was doing it all on my own, I realized it would take a five to seven year timeframe to be able to actually develop that,” said John Perry, a Lawn Doctor franchisee who converted his existing business. “With Lawn Doctor, getting to a higher profitability will be much quicker. It’s also helpful to have the backing of a supportive team who is knowledgeable in each individual area of the business.” 

Unbeatable Franchisee Support Allows Owners to Make the Most of the Opportunity

“We had been discussing the best route for owning our own business for some time,” said Janel Rogers, a Lawn Doctor franchisee. “When we came across Lawn Doctor, it looked like they had a really good support system and were well respected in the industry. After meeting everyone at our Discovery Day and hearing more about how they help franchise owners succeed, we took the plunge.”

Lawn Doctor offers a comprehensive training and support system for franchisees to ensure they feel confident in their business come opening day. Initial training consists of several onboarding calls with Lawn Doctor’s RAMP team, as well as mentoring from a dedicated Regional Business Consultant. Following onboarding and pre-training efforts, new franchisees spend a week with the corporate team for an in the classroom, hands-on training program that covers marketing, sales, service, technology, agronomy and administration. Once completed, preparation continues with virtual software training and an on-site in market pre-launch visit with members of the RAMP team.

While this program is built to fully prepare franchisees for opening, it is not the extent of the support they will receive for their entire entrepreneurial journey. Lawn Doctor also hosts weekly webinars, quarterly regional business meetings, annual conferences, turf field days and an e-learning platform that is available to franchisees whenever they need it. In addition, Lawn Doctor corporate staff members provide continuous on-site coaching visits that occur every 6-8 weeks with its newest franchise partners to assist locally with the learning curve of transitioning from one season to the next.

“We have built a proven, step-by-step approach to get our owners prepared to embark on their new business. Training is step one toward starting the business, and we don’t skip steps or skimp on substance,” said Martin. “By the time they launch, new owners have been through all stages of preparation, including software training and on-site coaching visits.”

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/lawndoctor/info