Lawn Doctor

<a href="http://lawndoctorfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=seven-new-lawn-doctor-franchisees-plan-to-open-locations-in-spring-2019-2708392" target="_blank" rel="nofollow" target="_blank">Lawn Doctor</a>, a company that provides lawn treatment and conditioning services, along with pest control, seeding, tree and shrub services in 42 states, is on schedule for major expansion this upcoming spring.

Seven new Lawn Doctor franchises will open up, and this new group of franchisees is eager to get started.

Four of <a href="https://1851franchise.com/lawndoctor/lawn-doctor-begins-2019-with-strong-franchise-development-expectations-after-completing-one-of-its-biggest-years-in-franchise-development-in-2018--2708943" target="_blank">Lawn Doctor&rsquo;s newest franchisees spoke about their upcoming openings,</a> what attracted them to the brand and what they&rsquo;re most excited about.

Jim Brown of Hillsborough, North Carolina 

Jim Brown is opening his location in Hillsborough, North Carolina, which is located north of Durham and Chapel Hill. His experiences as a Lawn Doctor customer influenced him and his wife to become franchisees. They decided to go the franchise route with Lawn Doctor in September 2017, and their Hillsborough location, which is scheduled to open in February of 2019, will be the first Lawn Doctor location in that particular market.

&ldquo;We have a rental property and Lawn Doctor is servicing both lawns,&rdquo; Brown said. &ldquo;We&rsquo;ve been able to see for years firsthand the work the technicians do and I&rsquo;ve received impressive reactions for my own lawn.&rdquo;

The process is in full swing right now for Brown and his wife. They opted to purchase a new computer system, have remodeled their office and are purchasing the tools they&rsquo;ll need. They are also using the tools Lawn Doctor provides franchisees, which Brown said is &ldquo;very helpful,&rdquo; and they will go through franchisee training in November.

&ldquo;One thing is we&rsquo;re kind of taking control of our future, and we&rsquo;re doing it in a way with a business that we believe provides a good service and helps people because I know Lawn Doctor&rsquo;s service to my lawn makes me feel this way,&rdquo; Brown said. &ldquo;We want to help people feel the same way about the biggest investment they have, which is their house.&rdquo;

Brown feels that his past professional experiences have prepared him to be a Lawn Doctor franchisee. He previously did inside tech sales for a lab equipment manufacturer, where he honed his customer service skills, and more recently he worked as an intellectual property paralegal doing mostly trademark work.

&ldquo;That has given me good organizational and project management skills, the ability to work within tight deadlines and problem-solving skills,&rdquo; Brown said.

Brown and his wife are thrilled they made the decision to become Lawn Doctor franchisees.

&ldquo;We are almost literally counting the weeks down because we&rsquo;re very excited,&rdquo; Brown said.

Tommy Ross of Fort Worth, Texas

Tommy Ross&rsquo;s family owned a mom-and-pop grocery store in the Dallas-Fort Worth area when he was growing up, and after spending 30 years in the corporate world, Ross was eager to get back to his roots.

His franchise is <a href="https://www.lawndoctor.com/centralfortworth-tx/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=seven-new-lawn-doctor-franchisees-plan-to-open-locations-in-spring-2019-2708392" target="_blank" rel="nofollow" target="_blank">set for a March 1, 2019 opening</a>.

&ldquo;I did a lot of research and looked at different franchises and October of 2017 is when I started looking at Lawn Doctor and what it had to bring to the table,&rdquo; he said. &ldquo;The brand kept popping up and really standing out.&rdquo;

He had the chance to dive deeper around March of 2018 and attend Discovery Day. He and his wife were extremely impressed with what they saw.

&ldquo;It really felt more like a close-knit family business than it did a corporation,&rdquo; he said. &ldquo;It had a different feel to it.&rdquo;

Ross is looking forward to having the opportunity to connect with his community. He&rsquo;s excited for the grassroots aspect of owning a local, family business and building new relationships.

He&rsquo;s also enthusiastic that his wife, a professional organizer with whom he&rsquo;s co-owned her business and is very connected with the community, will be part of this venture.

&ldquo;I know we&rsquo;ll definitely bring a lot to the table and I know what Lawn Doctor has already brought,&rdquo; Ross said.

Ross praised the Lawn Doctor team and noted the &ldquo;personal touch&rdquo; the support team gives and how he never has to go through an automated system when he needs to call them.

&ldquo;I really appreciate that,&rdquo; he said.

John Seiders of York, Pennsylvania

John Seiders always liked to joke that if he wasn&rsquo;t an organic chemistry professor he would own his own lawn-care service.

Well, that dream has come true.

Seiders&rsquo; Lawn Doctor franchise <a href="https://www.lawndoctor.com/southeastyork-pa/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=seven-new-lawn-doctor-franchisees-plan-to-open-locations-in-spring-2019-2708392" target="_blank" rel="nofollow" target="_blank">will be located in York, Pennsylvania</a>. If the weather cooperates, his location should be able to start doing lawn treatments in March or April of 2019.

Seiders researched lawn-care franchise opportunities, and Lawn Doctor, he said, quickly rose to the top. He found the brand to be similar-minded as far as what he wanted to do. Other brands, he said, tried to sell him within one or two phone calls, but with the Lawn Doctor development team, it was a slow and steady mutual evaluation process.

&ldquo;I never felt like they were trying to sell me a franchise,&rdquo; Seiders said. &ldquo;They were providing me with an opportunity I could buy into.&rdquo;

He has left higher education for now, as he wants to put his entire focus on his Lawn Doctor venture.

&ldquo;One of the things that always excited me about the start of the academic year was the raw talent of students and seeing that blossom and grow,&rdquo; he said, adding that he is excited to take a startup franchise market in South Central Pennsylvania and cultivating, growing and controlling it.

His scientific and communication skills will also serve him well in his new venture.

&ldquo;The analytical side of me will be able to diagnose and come up with targeted treatments,&rdquo; he said. &ldquo;Just being a chemistry professor or a professor in general I am very comfortable talking with people on things I have knowledge on and explaining it in a way that makes sense to them.&rdquo;

Seiders appreciates the straightforward, &ldquo;as advertised&rdquo; way in which everything has been handled by Lawn Doctor. He also singled out praise for Lawn Doctor&rsquo;s Franchise Coordinator, Tara Sanchez.

&ldquo;I&rsquo;ve been impressed with the way things have been handled from the beginning,&rdquo; he said. &ldquo;Everything has been as explained and spelled out. I haven&rsquo;t seen any surprises and just have been very thankful and happy to have come across the opportunity to buy a franchise in my hometown.&rdquo;

Ron and Stacy Roberto of Wylie and Sachse, Texas

Ron Roberto had just been laid off from a job he&rsquo;d had for 10 years when he came across the idea of franchising. He&rsquo;d been given a packet of job-related information when he was let go, and within that packet was information about franchising.

He attended a webinar given by franchise consultant Kim Daly and became interested in the idea of becoming a franchisee. Roberto and his wife ended up speaking further with Daly.

&ldquo;We spent some time with her going through our background, what we&rsquo;re looking for in life and she tried to match that with franchisors she represents,&rdquo; he said. &ldquo;She picked a few options to talk about.&rdquo;

After doing more research, Roberto and his wife decided to pursue Lawn Doctor. <a href="https://www.lawndoctor.com/wylie-tx/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=seven-new-lawn-doctor-franchisees-plan-to-open-locations-in-spring-2019-2708392" target="_blank" rel="nofollow" target="_blank">Their two locations</a> are scheduled to open in late January or early February of 2019.

&ldquo;We liked the passion and energy that the development team had,&rdquo; he said. &ldquo;They believe in their model and helped us connect with the brand. We talked to other franchisees and got a good feeling. We also went to a Discovery Day and got an even better feeling, and we decided to take the plunge and get ourselves a Lawn Doctor franchise.&rdquo;

Roberto can&rsquo;t wait for franchisee training in November. He looks forward to interacting with customers and servicing them, and also of making his own working hours.

Roberto previously worked in corporate financial management, and he said his experiences in working with people of all levels, from those on the manufacturing line to the CEO, as well as his experiences managing money, will help him in his new venture.

He&rsquo;s also looking forward to one aspect of the business in particular.

&ldquo;I&rsquo;m excited to get the van,&rdquo; he said. &ldquo;I&rsquo;m excited to go drive around and meet people and sell our services.&rdquo;

The start-up costs for a Lawn Doctor franchise range from $101,840 to $115,890. The franchise fee is $35,000. Lawn Doctor currently has more than 550 locations throughout the United States. For more information about franchising with Lawn Doctor, visit <a href="http://lawndoctorfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=seven-new-lawn-doctor-franchisees-plan-to-open-locations-in-spring-2019-2708392" target="_blank" rel="nofollow" target="_blank">http://lawndoctorfranchise.com/</a>.

Seven New Lawn Doctor Franchisees Plan to Open Locations in Spring 2019

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1851Franchise.com connects with new franchisees discussing their decisions to join the lawn-care brand. 

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After 11 years of ownership in Hot Springs, Arkansas, and more than 20 years with the brand, Todd and Janis Rucker have exited their&nbsp;<a href="http://lawndoctorfranchise.com">Lawn Doctor</a> franchise. In January, the pair officially closed a seven-figure deal as the business was acquired by their former general manager,&nbsp;<a href="https://www.linkedin.com/in/russell-dunning-218b1962/">Russ Dunning</a>, and his wife, Kalin, who will lead the next era of growth in the community.“When I hired Russ about six and a half years ago, I hired him with the intention of replacing me,” Todd said. “I feel like the transition with Russ was great because he’s been involved in a lot of the day-to-day decisions, and again, ultimately, we both knew that he and Kalin were going to acquire it.”While the Ruckers have spent the last few years actively preparing for a healthy exit from the Hot Springs territory, their journey with&nbsp;<a href="https://1851franchise.com/lawndoctor/info">Lawn Doctor</a> goes back much further.<h2>A Decades-Long History With the Brand</h2>The Ruckers’ first introduction to Lawn Doctor was over 20 years ago when they purchased a territory in another part of Arkansas, which they built from the ground up.“We had that up and running for about five or six years before we moved to Hot Springs,” Todd said. “After about a year there, I went to work for the local Hot Springs franchise and worked there for about five years. I was just thinking, ‘Let me get my kids through school, and we’ll see what happens.’ Then we ended up having an opportunity to buy it. We purchased that in 2015 and had it until early this year. It’s kind of a roundabout way of getting here, but had we not had the experience of learning and making a few mistakes [with our first territory], I don’t think this one would have gone quite as well.”When Todd learned of the opportunity to acquire the Hot Springs territory, he was confident that, using his prior experience as an owner and time spent as a team member in Hot Springs, he would be able to not just successfully acquire but continue to grow the business.&nbsp;<h2>A Thoughtful Ownership Journey Rooted in Stewardship</h2>A few years into leading the Hot Springs territory, Todd began looking to hire his eventual replacement, knowing the business would eventually change hands.“Our philosophy is that we don’t really own anything in this world anyway. We’re just a steward over it for a period of time,” he said. “So, when we took this business over, even though our names were on everything and we were the ‘owners’ of it, I knew we were a steward of it for a period of time. We did not know how long that was going to be. It’s a good mentality to realize that you’re not going to own anything forever. That’s freeing, in my opinion.”Though he never dodged the responsibility or accountability associated with business ownership, Todd knew that something would change down the line.“You manage it well and take care of it, but also think, down the line, what happens if I had a stroke? I want someone in there so that the business would continue on,” he said. “To make sure Janis would be alright until she could sell it, but also for everybody else that’s involved. There were 19 other families that were dependent on me being a responsible business owner. So I felt an obligation to have, at a minimum, somebody in there who would keep the day-to-day going. If we can find someone that could do the day-to-day but also transition to ownership one day — that’s even better.”When Russ joined the team, Todd took this approach. He knew that Russ would eventually take over, and he worked diligently to ensure Russ had the experience and expertise necessary to facilitate a seamless transition whenever that time came.<h2>The Road to the Exit</h2>While Todd had been working with Russ consistently to prepare him for the eventual transition, he embraced a more structured approach in early 2025.“I knew the energy had gone out of me,” he said. “I could have continued on for a couple more years with Russ running things day-to-day, but I didn’t think that was healthy for the business. I knew it was time to transition; I thought it was the fairest thing to do for everybody involved. I didn’t want the business to decline because my energy had waned.”After making the decision, though, Todd stayed engaged with Russ. He let Russ know in early 2025 that it would be their last year together, and they took on the next 12 months with intention.“That was leading into our spring season,” Todd said. “At that point, we both had to get over the shock. So we just went back to work, and throughout the year, I tried to show him the things that we did each time of the year — sales, advertising and things of that nature. He was already deeply involved, but we got him a little more involved with things like ‘Here’s who I talk to about the advertising,’ or ‘Here’s what’s going on in my mind.’”Ensuring Russ had the experience necessary and taking a step back to truly let him lead, the Ruckers set the stage for a smooth transition. While the existing team didn’t know exactly what was going on behind the scenes, Todd says they were getting accustomed to Russ being the leader and Todd and Janis popping in on occasion rather than being there all the time.Earlier this year, Todd and Janis officially exited the business, and Russ and Kalin took it over.Now in their early 60s, the Ruckers are taking time to travel, focus on their bucket list and take a bit of a breather.“Janis is happy to be a full-time grandmother. I intend to work at least part-time in the future, but I’m not sure what that will look like,” Todd said. “The immediate future is to travel and then see… I’m using this as my gap year.”As for the future of the business, the Ruckers are proud of what they’ve built and optimistic about what’s to come in Hot Springs.“Over the years, Russ has helped vet people, so they’re as much his team members as they were ours. And the fact that he was involved in the day-to-day decisions for several years was also good. It has worked out wonderfully,” Todd said. “I think Lawn Doctor of Hot Springs is in better hands now than it was when we had it. I hate to say that, but they’re very qualified. They’re great. And that’s what you want to do! You want it to get better.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/lawndoctor">https://1851franchise.com/lawndoctor</a>.&nbsp;

Photo of former Lawn Doctor franchise owners Todd & Janis Rucker

Drawing on lessons from their first stage of ownership, Todd and Janis Rucker built a sustainable Lawn Doctor model that ultimately led to a seven-figure sale to their longtime general manager.

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For&nbsp;<a href="https://www.linkedin.com/in/dominick-pennella-9918a448/">Dominick Pennella</a>, the journey to becoming a franchise owner with&nbsp;<a href="http://lawndoctorfranchise.com">Lawn Doctor</a>, the 700-plus-unit national lawn care franchise, has unique ties back to his childhood and family. Growing up in Brooklyn in a traditional Italian family, Pennella was involved in the family landscaping business from a young age. He also saw just how important family was. As he approached adulthood, he wanted to explore other paths, which led him to the Navy“I was the baby of three kids. The family culture was already set; landscaping was the thing, and we were Italians who lived in Brooklyn,” Pennella said. “I just felt like there was so much more world to see. I’m appreciating all of these things now, in hindsight, but as an 18-year-old, I just wanted to get going. So I joined the military, and it was the scariest thing I ever did.”<h2>The Military to Corporate Transition</h2>For Pennella, the military was a way to fast-track personal growth, in a way, allowing him to explore what it would mean to go out on his own. It meant leaving his hometown and taking on the adventure without familial backing.He spent about four years in the Navy, working on submarines and doing things like monitoring nuclear reactors through a keyhole. In addition to meeting new people and seeing new places, his time in the Navy set Pennella up with a technical foundation that would define his corporate journey.This military background and technical proficiency opened doors for Pennella as he transitioned to civilian life. He was hired as a field service engineer for a biomedical company before even completing a college degree, but he was already looking toward the “next rung” of the ladder.“I was looking up at the next rung. I thought, ‘I can do that, and to do that, I would need an education directly in management,’” he said. “I decided to sign up for distance learning and see if I could work full-time and go to school at the same time. I did that for about five years. My master’s was in business management.”As he continued to climb the corporate ladder, Pennella returned to lessons he learned in his early landscaping years.“Whether you're showing up to someone's home to take care of a lawn or whether you're showing up to a hospital mid-surgery to take care of a blood gas instrument, the end result is still the same,” he said. “You still have to deal with people who are discontent. They don’t like the current situation, and they need to believe in you. You need to convey a plan, communicate throughout that process and close the loop at the end.”“Regardless of the perceived severity of what you’re fixing, any type of field service is similar,” he continued. “When I worked for my father as a landscaper, it was the exact same thing. A different product, but the exact same customer-facing experience. They want to know what you can do for them. ‘I’m in this situation. How can you help me? And can I contact you if I need anything?’ If you answer all those questions, they're happy. It was the same thing in medical device field service. So, I did well by literally copying the same tenets my father taught me.”Throughout his corporate career, Pennella’s approach earned him and his teams multiple awards and widespread recognition. But as he advanced, it also began to demand more from Pennella in terms of travel. When these requirements began to overshadow his family time, he knew it was time for a change.“I was successful, but my family is so important to me, and they were not more than 20% of my week in any given week in that life,” he said. “I knew it was time for a change.”Today, Pennella says that decision was fueled by the people who matter most — his wife of 14 years, Maria, who is also his partner in running the business, and their two daughters, Dora (11) and Gigi (7). He describes them as his daily inspiration and the driving force behind his decision to build something that would allow him to be present, ambitious and rooted at home all at once.“I didn’t even think of landscaping again, because that was what my dad did,” he continued. “I did electronics in the Navy, and that was my thing. But my father and I, one thing we have in common is the love of family. He couldn’t wait to get home and spend time with us when I was young, and I share that same view.”So, when he first began searching for his next opportunity, Pennella was looking for other roles in the same industry. He wanted to stick with “his thing,” just in a capacity that would require less travel and allow for more family time. After realizing that, at his level of seniority, any new role would be more of the same, he went to step two: franchises.<h2>Identifying Lawn Doctor: The Return to the Lawn Care Business</h2>“There are about a billion franchises for anything you could possibly think of, so how do you choose one?” he said. “I ended up finding some really great people — some franchise brokers. I took the Zorakle Assessment, and two days later, they called and said, ‘Hey, have you ever heard of&nbsp;<a href="https://1851franchise.com/lawndoctor/info">Lawn Doctor</a>?’”At this point, Pennella had not mentioned Lawn Doctor to the brokers, but he remembered it from childhood. He saw the green thumb logo and vehicles in the community and, as a child, asked his father how the business model worked since he never saw them cutting anyone’s lawn. At the time, his father explained that fertilization was one of the more profitable services in the lawn care space, but the conversation stopped there.So, when Pennella was presented with the Lawn Doctor franchise opportunity decades later, it almost felt meant to be.“When I started doing some research, I realized it might be the perfect fit. It tied in with my nostalgia, my culture, my history, my skill sets — everything,” he said. “And again, it’s field service. It wasn’t a straight line, and I don’t know where I would be if it wasn’t for the folks who guided me in the selection process. But when they said ‘Lawn Doctor,’ I thought, ‘Are you kidding me? I used to joke about comparing Lawn Doctor to the type of work I did in my father’s business.’ And here I am, the owner of a Lawn Doctor franchise! And I couldn’t be happier with the choice.”<h2>Building Momentum Through a Culture of Collaboration</h2>As Pennella launched&nbsp;<a href="https://www.lawndoctor.com/naples-fl/">Lawn Doctor of Naples-LaBelle-Marco Island</a>, he applied a sophisticated management lens to a local service model. This approach has already yielded impressive results, driving Pennella to blow his first-year projections out of the water within a couple of months. By focusing on communication and personal outreach, including knocking on clients’ doors himself, he was able to build trust and set the business up for an amazing first year.“It’s a simple, scalable model, and it sets you up to make your money back in a fairly short time frame,” he said. “It’s a great choice for a calculated risk-taker.”In addition to his own analytical lens, Pennella’s success has been driven by the support of the entire franchise system. Previously accustomed to a “dog-eat-dog” atmosphere in corporate America, Pennella was pleasantly surprised by the collaborative nature of the Lawn Doctor system. While he has worked diligently to educate himself on all facets of the business, he realized that, with the franchise system behind him, he didn’t have to absorb all of the information immediately and completely.“In the corporate world, everyone is looking for their own win. Here, a rising tide floats all ships,” he said. “I have at least five other owners and a dedicated mentor that I can call any time for any reason, and they’ll have an answer. I’m not scared to take on things I might not be an expert on yet because I have the backup to help me find those answers if needed.”&nbsp;Pennella is quick to credit those who have walked beside him during this first year. He highlights&nbsp;<a href="https://www.linkedin.com/in/scottspitz/">Scott Spitz</a> of&nbsp;<a href="https://www.lawndoctor.com/lakeworth-fl/lawn-care-in-west-palm-beach/">West Palm Beach</a>, who has served as a dedicated mentor, providing the institutional knowledge that only a veteran owner can offer. He also expresses deep gratitude for the ongoing support from&nbsp;<a href="https://www.linkedin.com/in/rafael-valle-a92584103/">Ralph Valle</a> in&nbsp;<a href="https://www.lawndoctor.com/jacksonville-fl/lawn-care-in-jacksonville/">Jacksonville</a> and the&nbsp;<a href="https://www.lawndoctor.com/fortmyers-fl/home/">Duffy family in Fort Myers</a>, whose insights helped him navigate the nuances of the Florida market, illustrating just how valuable it is to be a part of the Lawn Doctor system, which functions as a true team.As he prepares for continued growth, Pennella recognizes that there will be additional learning and growth opportunities as a Lawn Doctor owner, but he’s ready for them, and he encourages others in a similar position to consider taking the leap, as well.“If you are willing to learn agronomy and work closely with the franchisor, this can change your life,” he said. “It gave me the one thing I couldn’t find in the corporate world: the ability to put my family first without sacrificing my ambition. It’s the best decision I’ve ever made.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/lawndoctor">https://1851franchise.com/lawndoctor.</a>&nbsp;

Photo of Lawn Doctor franchisee Dominick Pennella and family

After making the switch to franchising for better work-life balance and to prioritize his family, Dominick Pennella exceeded his first-year projections by 50% in his first few months of operations.

Seven New Lawn Doctor Franchisees Plan to Open Locations in Spring 2019

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