Rent-A-Center has become all but synonymous within the rent-to-own segment of the retail industry. From its strong national presence to its ability to eliminate the need for credit, consumers across the country continue to return to their local Rent-A-Center store whenever they’re in need of furniture, major appliances, electronics and computers but are unable to make a large down payment. It’s because of that unique positioning in the marketplace that Rent-A-Center has been able to help people across the country realize their own American dream. And now, that ability to realize a dream is being extended to entrepreneurs and business owners through the brand’s newly announced refranchising initiative.
In an effort to move a significant number of its stores from corporate ownership to local ownership, Rent-A-Center is actively looking for multi-unit operators to join its system who want to diversify their portfolios by making a major investment. This isn’t the first time that the brand has tackled the franchise business model—there are 180+ Rent-A-Center locations that are currently owned and operated by local franchisees—but this initiative marks the first time the brand has tapped into the potential of multi-unit owners who are looking to purchase the rights to an entire market and take over between 30 and 50 stores.