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Air Force Veteran Delivers Compassion to Hampton Roads, Virginia with Seniors Helping Seniors

Benjamin Sawyer and Kebe Broadnax are slated to open a Seniors Helping Seniors® franchise in Hampton Roads, Virginia later this summer.

By Jeff DwyerStaff Writer
SPONSOREDUpdated 12:00AM 07/19/23

VIRGINIA BEACH, VA – Seniors Helping Seniors® in-home senior care franchise with over 200 units, is expanding operations into Virginia. Benjamin Sawyer and Kebe Broadnax, an inspired and dedicated couple, are committed to making a lasting and positive impact in their community. With their extensive backgrounds and expertise, the pair are poised to deliver exceptional caregiving services to the Hampton Roads area. Their franchise is on track to open in early to mid-July and will serve territories including Hampton Roads and Norfolk, Virginia.

Benjamin Sawyer, a retired Air Force veteran with over 20 years of service as an air traffic controller, brings valuable experience from his previous business ownership and civil service with the Federal Aviation Administration. Kebe Broadnax, an accomplished event coordinator with a background in communications and volunteer coordinating, has dedicated her time to community involvement and supporting the senior population.

Motivated by their own personal experiences with caregiving, Sawyer and Broadnax were inspired to join Seniors Helping Seniors® franchise system and provide compassionate care to their community. The brand’s well-designed peer to peer business model, which helps seniors by connecting them with similar aged caregivers, really stood out to them. The brand’s overall values also resonated with the couple, and they were impressed by its dedication to building strong partnerships with its franchise owners.

As Seniors Helping Seniors® franchise owners, Sawyer and Broadnax aim to attract and retain talented caregivers while ensuring exceptional care for their clients. Their primary focus is on creating a caring and supportive community where everyone feels valued. By actively getting involved and working together, they strive to make a lasting and positive difference in the lives of seniors in the Hampton Roads area.

“We really care about our community. It’s a big part of who we are,” says Sawyer. “We want to be able to provide services by actively getting involved. And we believe that by working together, we can create a caring and supportive community where everyone feels valued. Our goal is to make a positive impact and help our community thrive.”

“We have experience from both angles,” added Broadnax. “We understand the hearts of our caregivers and the needs of our care receivers. We are here to support the families we will represent with quality and safe services. We have empathetic hearts and know we can make a difference in the Hampton Roads community.”

ABOUT SENIORS HELPING SENIORS®


Seniors Helping Seniors® in-home services was founded by husband-and-wife duo Kiran and Philip Yocom. Kiran, who grew up in India, later worked to advance humanitarian efforts alongside Mother Teresa. After moving to the U.S. in 1995 and marrying her husband Philip, the Yocoms felt called to provide loving care to seniors and to cultivate an exchange of gifts at every generational level. Together, the Yocoms founded Seniors Helping Seniors® services in 1998, opening the brand up to franchising in 2006. With a mission to be the most respected and rewarding homecare provider in the U.S. Seniors Helping Seniors® franchise system stands apart from competitors as the only company that prioritizes hiring active seniors to provide care services to their less-active counterparts. Seniors Helping Seniors® caregivers and clients ar aligned based on the abilities and needs of both by offering a wide range of care services. Seniors Helping Seniors® network has grown to nearly 200 locations in 30-plus states and seven international locations, with 125 franchise partners. For more information on Seniors Helping Seniors® in-home services, visit seniorshelpingseniors.com.

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