In today’s dynamic salon suites industry, success hinges on more than just location and aesthetics. It requires innovation, efficiency and a deep understanding of the needs of franchisees and salon professionals.
At Sola Salons, technology is at the heart of this strategy, creating seamless solutions that simplify operations, enhance profitability and empower independence. With a forward-thinking approach to digital tools, Sola is transforming the business model and setting new standards for salon suite franchises.
Sola Salons’ technology strategy begins with a clear understanding of its customers.
“At the franchisor level, our customers are our franchise owners,” said Jeff Grayson, chief technology officer. “We design tools to make their businesses more manageable and profitable and help them stay connected to their Sola Pros — their customers.”
The Sola Salons business model includes multiple layers of interactions and customer relationships, and careful use of technology ensures that these relationships develop and play out smoothly at all levels.
“Our goal is to make Sola easy for our franchisees and their pros,” Grayson said.
One of the most critical aspects of Sola’s model is occupancy, and technology plays a pivotal role in turning leads into leases. Sola uses a comprehensive digital funnel that includes:
“That lead-to-lease journey starts with collaborations with our marketing department to work to drive traffic to our locations and, very importantly, to our website,” Grayson said. “That traffic takes two forms at the highest level. One is organic traffic, and the other is paid traffic.”
By refining these processes, Sola ensures every lead is nurtured with care, maximizing occupancy for its franchisees.
Sola’s technology extends beyond lead conversion, supporting franchisees in daily operations and maintenance. With key tools like digital signage and SMS-based maintenance request capabilities, Sola has laid the foundation for franchisees to create a space that Sola Pros will be proud to work out of.
“Sola’s commitment to innovation is about creating tools that help our franchisees and their teams be better connected to their Pros,” Grayson said. “Our ultimate goal is to support salon professionals and beauty professionals who are looking to start their own business with a physical platform.”
While this has created an incredibly successful model for the Sola Salons system, the franchisor is looking to further level-up its support for the Sola Pros, ultimately creating an even stronger, more attractive business model for prospective franchisees.
“We’re also putting in place a vision to support Sola Pros with their digital platforms as well,” Grayson said. “We’re creating ways to help pros build their books and support their businesses with new lead generation, making us a one-stop-shop for pros and differentiating us from other salon suite models.”
With Grayson’s extensive experience in technology leadership roles, including previous positions at Orangetheory Fitness, Equinox, SoulCycle and IKON Pass, Sola’s commitment to innovation is clear.
“We’re constantly evolving and innovating to create tools that help franchisees and their teams better connect with and support their pros more effectively,” Grayson said. “While some initiatives are still in development, this innovation positions us to redefine the salon suite model, providing pros both physical and digital platforms to help them achieve their dreams of independence.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/sola-salons
Sola Salons
SPONSORED
Sola Salons empowers franchisees and salon professionals with innovative digital tools that enhance operations, maximize profitability and set new standards in the salon suites space.
In today’s dynamic salon suites industry, success hinges on more than just location and aesthetics. It requires innovation, efficiency and a deep understanding of the needs of franchisees and salon professionals.
At Sola Salons, technology is at the heart of this strategy, creating seamless solutions that simplify operations, enhance profitability and empower independence. With a forward-thinking approach to digital tools, Sola is transforming the business model and setting new standards for salon suite franchises.
Sola Salons’ technology strategy begins with a clear understanding of its customers.
“At the franchisor level, our customers are our franchise owners,” said Jeff Grayson, chief technology officer. “We design tools to make their businesses more manageable and profitable and help them stay connected to their Sola Pros — their customers.”
The Sola Salons business model includes multiple layers of interactions and customer relationships, and careful use of technology ensures that these relationships develop and play out smoothly at all levels.
“Our goal is to make Sola easy for our franchisees and their pros,” Grayson said.
One of the most critical aspects of Sola’s model is occupancy, and technology plays a pivotal role in turning leads into leases. Sola uses a comprehensive digital funnel that includes:
“That lead-to-lease journey starts with collaborations with our marketing department to work to drive traffic to our locations and, very importantly, to our website,” Grayson said. “That traffic takes two forms at the highest level. One is organic traffic, and the other is paid traffic.”
By refining these processes, Sola ensures every lead is nurtured with care, maximizing occupancy for its franchisees.
Sola’s technology extends beyond lead conversion, supporting franchisees in daily operations and maintenance. With key tools like digital signage and SMS-based maintenance request capabilities, Sola has laid the foundation for franchisees to create a space that Sola Pros will be proud to work out of.
“Sola’s commitment to innovation is about creating tools that help our franchisees and their teams be better connected to their Pros,” Grayson said. “Our ultimate goal is to support salon professionals and beauty professionals who are looking to start their own business with a physical platform.”
While this has created an incredibly successful model for the Sola Salons system, the franchisor is looking to further level-up its support for the Sola Pros, ultimately creating an even stronger, more attractive business model for prospective franchisees.
“We’re also putting in place a vision to support Sola Pros with their digital platforms as well,” Grayson said. “We’re creating ways to help pros build their books and support their businesses with new lead generation, making us a one-stop-shop for pros and differentiating us from other salon suite models.”
With Grayson’s extensive experience in technology leadership roles, including previous positions at Orangetheory Fitness, Equinox, SoulCycle and IKON Pass, Sola’s commitment to innovation is clear.
“We’re constantly evolving and innovating to create tools that help franchisees and their teams better connect with and support their pros more effectively,” Grayson said. “While some initiatives are still in development, this innovation positions us to redefine the salon suite model, providing pros both physical and digital platforms to help them achieve their dreams of independence.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/sola-salons
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