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Sylvan Learning Identifies Atlanta as Next Priority for Growth, Promoting STEM Education and College Prep in Booming Tech Market
Sylvan Learning Identifies Atlanta as Next Priority for Growth, Promoting STEM Education and College Prep in Booming Tech Market

Atlanta, Georgia is one of the few major US markets with territories available within the iconic 40-year-old supplemental and enrichment learning leader’s franchise system.

This year, Sylvan Learning is celebrating two exciting milestones: The household name is ringing in its 40th year of student success, and as of February, the brand now has a presence in each of the 50 U.S. states. The leading supplemental learning franchise has certainly experienced tremendous growth over the years—and now has its sights on Atlanta, Georgia, as one of its next priority markets for growth.

As a respected brand with unparalleled name recognition and reputation for proven results, many Sylvan Learning markets around the nation are fully sold out. Atlanta, however, is one of the few major U.S. cities that still has prime areas available. Sylvan Learning has identified the potential to add at least nine new centers in Atlanta, specifically in the metropolitan area and including Jonesboro, Smyrna, Country Lake, Lithonia, Buckhead, Roswell and Sandy Springs.

“The first Sylvan Learning Center in Atlanta opened back in 1985, so the brand has a proven presence of success, and as the city continues to expand, we would like to ensure local students have access to the best personalized learning resources possible,” noted Georgia Chasen, Vice President of Franchise Development.

Sylvan Learning has 10 existing centers in Georgia, including a brand new location in Alpharetta slated to open in the early fall. Franchisee An Tran and her husband have turned their decade of experience working with youth in the church into their next business venture.

“We want to continue to do what we love and get involved in our community to help other kids be successful in their education,” said Tran. “There’s definitely a need for tutoring services in this area, and there are not many competitors.”

Tran said that though her center is still in the build-out stage, Sylvan Learning brand recognition and her local marketing efforts have started to create buzz around town. “Schools are looking forward to working with us. Many people already know about the company and the product, so they are excited.”

In recent years, Atlanta has propelled itself to the forefront of the technology conversation as a major up-and-coming startup hub. Tech comprises a significant 12.5% of the city’s economy, accounting for $42 billion. In 2018, CBRE found that Atlanta grew its tech talent pool at the third fastest pace among 50 major U.S. and Canadian markets—even surpassing the San Francisco Bay Area—increasing by 34.7% between 2012 to 2017. CBRE also noted that Atlanta added 9,157 more tech talent jobs than graduates during that time frame, thereby ranking No. 5 among only a handful of markets that reported a “brain gain.”

Sylvan Learning is prepared to impart young learners with the skill sets they need for successful careers in technology. The franchise system is the largest national branded provider of science, technology, engineering and mathematics (STEM) services, with programs in coding, robotics, engineering and even summer camps focusing on STEM. Sylvan students typically see two to three times more growth in math and reading than the national average, and with SylvanSync, an iPad-based teaching platform, the brand continues to innovate and engage students to the their fullest potential.

Sylvan Learning is also the largest national branded provider of college preparation resources. Higher education plays a major role in Atlanta, which is home to 66 institutions including Georgia Tech as well as Morehouse College and Spelman College, two Historically Black Colleges and Universities (HBCUs) that have seen surging enrollment numbers in recent years.

“According to the United Negro College Fund (UNCF), 70% of all Black dentists and doctors, 50% of Black engineers and public school teachers, and 35% of Black lawyers are graduates of HBCUs….HBCUs have provided more African-American graduates in STEM fields than all Ivy League colleges combined (and that includes the public Ivy League colleges),” Spelman College President Mary Schmidt Campbell wrote in a letter to the community.

Based on this opportunity, Sylvan Learning is currently seeking qualified franchisees to help grow the brand in Atlanta. The brand offers both single-unit and multi-unit franchise licenses, and is very supportive of owners creating a network of centers by purchasing multiple territories. With an average gross revenue of $756,047 among the top 25% of territories, Sylvan Learning offers an opportunity as rewarding financially as it is personally and professionally.

Sylvan Learning also offers a transparent, flat royalty fee of 16% monthly gross revenue designed to save franchisees money while increasing their profit margins. The all-in rate includes marketing funds, online and in-person startup and ongoing training resources, student assessments and full-time corporate support.

The start-up costs for a Sylvan Learning location range from $68,680 to $159,085 which includes the initial franchise fee of $24,000. Sylvan Learning lends up to $100,000 to get a new center up and running, plus 5% financing, an industry-leading rate. No payments are required for the first 12 months, and the following six months only require interest payments. The brand also offers a franchise fee discount for U.S. veterans.

For more information about franchising with Sylvan Learning, please visit https://sylvanfranchise.com/.

Key Takeaways:

  • Sylvan has the potential to add at least nine new centers within Atlanta, Georgia, specifically in the metropolitan area and including Jonesboro, Smyrna, Country Lake, Lithonia, Buckhead, Roswell and Sandy Springs.

  • Sylvan Learning is seeking franchisees for growth in Atlanta. The franchise offers both single-unit and multi-unit licenses, and is very supportive of owners in purchasing multiple territories to create a network of centers.

  • The technology industry is booming in Atlanta, and because Sylvan Learning is the largest national branded provider of STEM resources, the franchise helps set young learners up for great careers.

  • Sylvan Learning is the largest national branded provider of college prep resources. Atlanta is home to 66 higher education institutions including Georgia Tech, Morehouse College and Spelman, the latter two of which are HBCUs.

  • The start-up costs for a Sylvan Learning location range from $70,980 to $159,885, which includes the initial franchise fee of $24,000. Sylvan Learning lends up to $100,000 to get a new center up and running, plus 5% financing, an industry-leading rate.

  • Sylvan Learning offers a transparent, flat royalty fee of 16% of their monthly gross revenue designed to save franchisees money while increasing their profit margins.

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