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Why Sylvan, Why Now?

As COVID-related learning loss continues to impact students nationwide, there has never been a more important time to invest in Sylvan.

By Derek Stephens1851 Franchise Contributor
SPONSORED 11:23PM 08/07/22

Sylvan Learning, the supplemental and enrichment education concept that has provided proven results for over four decades, has seen an uptick in demand in recent years. The COVID-19 pandemic has caused substantial learning loss in children of all ages, and it is projected that it will take years to remedy.

“This is a billion-dollar industry, and parents are always going to be seeking solutions for their children, especially when it comes to education,” explained Maureen Eichholz, executive director of franchise development. “And with all the children affected by the COVID pandemic, regardless of the quality of students they were or are, we offer the largest breadth of services and methodologies for delivering those services.”

Sylvan is growing faster than ever. With over 710 points of presence, it is looking to expand even more in 2022, adding nearly one new location every other week. Its sheer variety of offerings is certainly supporting this goal.

While some supplemental learning brands focus on a single subject, age group or learning format, Sylvan provides core tutoring, Advanced Placement course support, ACT/SAT prep and more, and franchisees have an opportunity to leverage institutional partnerships, after-school programs and summer courses. 

Recent studies have shown that while elementary school students make gains more quickly than their middle and high school counterparts, progress is still slow. For older students, there may not be a chance to fully regain what was lost throughout the pandemic, leaving them to prepare for college admissions exams or even begin their higher education career underprepared.

“If you are going to enter into the education industry, it makes sense to offer the largest gamut of services to help as many students as possible,” Eichholz added. “Ultimately, the emotional reward is there because you’ve helped so many kids, but you’re also not limiting yourself financially.”

One of the most immediate opportunities for Sylvan franchise owners is the institutional partnerships made possible by federal funding. The American Rescue Plan Act of 2021 allotted substantial funding for keeping students safe and addressing learning loss, but the funds are only available to schools through August of 2024, so they are working to implement the resources necessary to support learners in time to recover before funds expire.

“We used to be almost entirely after school, and now we have a lot of in-school learning because the money can be used for that. We were being utilized during the summer and we’ve seen a lot more in-school in addition to after-school learning as well,” said Tabatha Sweeney, Sylvan Learning’s senior director.

In 2021, the average revenue for Sylvan centers that did institutional business was 89% higher than those that did not, indicating a strong demand for institutional support in addition to the retail opportunities that Sylvan is known for.

It is currently estimated that it will take two to three years for students to recover from COVID learning loss — as long as, if not longer than, the amount of time learning was disrupted. 

With only two years left to utilize federal funding, institutions seek strong support that will have a lasting impact rather than a band-aid solution. Thus, there has never been a better time for those with a passion for education to invest in Sylvan and provide the support so many communities are yearning for before time runs out.

Start-up costs range from $85,525–$186,930. Learn more at www.sylvanfranchise.com.

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.

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