TWO MEN AND A TRUCK® is Supporting Its Franchisees During the Pandemic With Roll Out of New Junk Removal Services

The Michigan-based moving and storage brand TWO MEN AND A TRUCK®, which has more than 350 locations across 44 states, diversified its revenue streams earlier this year by launching a new junk removal services. Now, amid the COVID-19 pandemic, the brand has continued to promote the service to support franchisees during this difficult time.

To keep costs low for its franchisees, TWO MEN AND A TRUCK® allowed partners to use their moving trucks instead of the branded junk trucks. Since piloting the new junk removal service, the brand has made the service available in 72 locations that offer junk removal with their regular moving trucks and 16 locations that use the junk trucks. Joel Trost, who is a Chicago-based franchisee with TWO MEN AND A TRUCK®, said the addition of junk removal has been a key component in keeping business regular for his team.

“The junk trucks have been beneficial because they’ve helped us generate revenue,” said Trost. “During those down months we were able to keep guys employed — we didn’t have to furlough or lay our employees off. We had the busiest months when people were moving more frequently, but since people have decided to stay put and started decluttering in all of their free time, the junk removal has been a big help.” 

With people spending most of their time at home, the brand’s launch of junk removal services couldn’t be more perfectly timed. Trost attributes much of his team's personal success to COVID-19-related decluttering and spring cleaning efforts, and, according to TWO MEN AND A TRUCK®’s revenue data, he’s correct. Combined revenue from regular and junk removal trucks has crossed the $1M mark this year, with more and more locations offering the service each month. The company is expected to exceed $2 million in junk-related revenue by mid-year 2021.

“Junk removal has maintained itself and grown every month since we’ve started offering it,” said Trost. “As we continue to do it, I think it will evolve to be less about a pandemic clean-out and more of the natural curve of this new business, which will be exciting to follow.”

When the effects of the pandemic eventually subside, the decluttering trend will likely come to an end; however, having franchisees on the road driving branded junk trucks has been a helpful marketing tool in informing new consumers who may need the brand’s service later down the road. Randy Shacka, president of TWO MEN AND A TRUCK®, predicts brand recognition will continue to increase as junk removal services grow in popularity.

“We believe the use of TWO MEN AND A JUNK TRUCK will help to further increase brand recognition of the service by using a variation of our already highly recognized brand name,” said Shacka. 

To learn more about franchising with TWO MEN AND A TRUCK® and its junk removal services, visit https://franchise.twomenandatruck.com/