FSR Magazine: Buffalo Wings & Rings Explains How to Open New Restaurant with a Bang

The opening of a new restaurant is an exciting one for a franchisee - but with a first impression on the line, there are competing theories on weighing the value of a big grand opening with the public and a soft opening focused on refining things but with less fanfare.

FSR examined the pros and cons of both approaches in their May issue. Buffalo Wings & Rings, a rapidly expanding elevated sports restaurant franchise out of Cincinnati, recently adjusted their strategy for grand openings - moving to a soft opening on a Monday, followed by a grand opening two days afterward, after finding that waiting the typical six weeks after the restaurant opened was confusing to those in the community.

“We decided to celebrate from the beginning with activities, giveaways, and promos, so once we open the doors and people visit us for the first time, they’re getting that little something extra,” Christin Rose, LSM & Grand Openings Marketing Associate for Buffalo Wings & Rings, told FSR.

So, the brand started providing fun incentives and specials for guests throughout the opening week, including free food for the first 84 guests.

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