Benefits of a Legacy Brand: How Great Clips Positions Franchisees for Success

Legacy brands represent a superior service that endures from generation to generation. And as Great Clips reaches 40 years in the market, the salon brand epitomizes what it means to be both an iconic and accessible salon.

With more than 4,400 salons and 700 franchise owners systemwide, the salon concept has become the largest single salon brand globally, with exceptional brand recognition and a well-established support network.

“We have a strong name built over decades that is instantly recognizable as one of the leading salon brands in the world,” said Rob Goggins, president of Great Clips, Inc. “Our brand provides a very compelling business opportunity for franchisees willing to work hard and take good care of their staff. We offer time-tested support, tools and resources to our franchisees that allow them to focus on building their business. Every single salon is owned and operated by franchisees, which means 100% of our attention is dedicated to helping them grow.”

To Goggins, identifying as a legacy brand relates not only to the brand’s longevity but to the wealth of opportunities that owning a Great Clips location presents to franchisees.

“You can view legacy brands from a few different perspectives. We pride ourselves on having many second-generation franchisees — the adult children of numerous original franchisees who are now taking over the business from their parents,” said Goggins. “Franchisees love having a business they can build to help them achieve their goals, serve their communities and then pass on to their kids.”

The enduring nature of a legacy brand is also a significant boon to Great Clips franchise owners.

“I also look at our legacy brand in terms of standing the test of time,” said Goggins. “We’ve thrived since our founding 40 years ago. Great Clips stylists provide a great service at reasonable prices in convenient locations with easy-to-use technology. That appeals to customers seeking good value for their money, which translates into a time-tested legacy brand.”

Beyond franchisee support and brand recognition, Great Clips offers a range of benefits that make it a robust franchise opportunity for 2022. For one, haircuts are most often a recession-resistant service, a critical factor in a turbulent economy. Because while the consumer landscape may be unpredictable, people will always need haircuts. 

And Great Clips still has substantial whitespace in lucrative markets across the country, allowing new and existing franchisees to meet existing demand in their home communities or elsewhere.

“Great Clips has always been a compelling franchising opportunity, but in 2022, the benefits of our model have really crystalized for a whole new pool of prospective owners,” said Beth Nilssen, director of franchise development for Great Clips, Inc. “We’re excited to partner with talented and experienced professionals as they chart new career paths.”

The total investment to open a Great Clips salon ranges from $178,400- $376,900. For more information, visit https://www.greatclipsfranchise.com/.