Baking a Bright Future: Paris Baguette Ends Q3 With 109 Deals Signed and 37 Cafés Opened

MOONACHIE, NJ – Paris Baguette, the bakery franchise with more than 4,000 locations around the world and over 150 in the U.S., is having another stellar year. In the third quarter alone, the franchise awarded 37 new locations and opened six new cafés, including one in Raleigh — another step toward major growth in North Carolina. This progress brings the annual signing and opening tallies to 109 and 37, respectively. The strong U.S. growth is accompanied by momentum in Canada after the franchisor opened its first Canadian café this spring, and the system recently welcomed Eric Lavinder, who brings decades of experience in restaurants and franchising, as its new chief development officer. Alongside incredible demand from franchisees, Paris Baguette is seeing continued growth with guests and is confident about developments to come in the fourth quarter and beyond.

“I am so proud of the alignment that has been achieved within the Paris Baguette system,” said Lavinder. “The work of the operations, marketing, research and development and training teams, alongside successful execution at the café level has been a key driver of the success we’ve seen this year. Our positive results are a testament to the hard work of each department and team member.”

Lavinder noted that franchise development progress year-to-date has put the brand in a favorable position to open 50 new café by the end of the year, and he is confident that this strong momentum will continue into 2024.

“There is a pipeline of excited new and existing franchisees who see the vision and success and want to continue growing with us,” he added. “Similarly, we’re having a tremendous year with guests. Traffic is up, sales are up and we continue to see the trend of a true neighborhood bakery café bringing joy and excitement.”

And the numbers don’t lie; excitement is strong among neighborhoods with Paris Baguette cafés. In September, Franchise Times announced its Top 400 list, a list that analyzes some of the biggest franchises in the U.S. and ranks them according to global, system-wide revenue. Paris Baguette secured No. 40 with an estimated system-wide revenue of over $2.6 billion.

The brand continues to hold a special place in the hearts of its guests across the country, and it continues to hone its offerings, remaining a standout option in local communities everywhere. For example, this year, Paris Baguette also celebrated National Coffee Day with its first timely promotion: a free medium hot or iced coffee for any Paris Baguette rewards member. While coffee is not the true heart of what Paris Baguette does, its recent partnership with Lavazza, a major national brand, has been crucial to supporting franchisees in driving frequency and add-ons.

Looking ahead to the fourth quarter, Lavinder said he is excited about the upcoming seasonal offerings that will continue to set Paris Baguette apart from its would-be competitors. With spooktacular cakes and treats available just in time for Halloween, Thanksgiving cakes rolling out November 1st and holiday cakes launching November 29th, the brand continues to incorporate seasonal inspiration into its signature creations.

“This is a major differentiator for us with franchisees and guests. We’re not just adding a pump of flavored syrup to brewed coffee — that’s expected as a seasonal offering,” added Lavinder. “We’re truly focused on applying seasonal inspiration to desserts, cakes and pastries, and because of that, we’re able to offer a much bigger breadth of flavors and offerings that elevate us above our pseudo competitors.”

ABOUT PARIS BAGUETTE:

Paris Baguette is a bakery café franchise with more than 4,000 units across the globe. The global brand first franchised in the U.S. in 2015 and has since established more than 150 locations in markets across the country, making it one of the premier franchise opportunities in its category. Paris Baguette’s primary mission, executed every day by its expert staff of bakers, cakers and baristas, is to share moments of joy with guests and help guests share moments of joy with their friends and family by providing world-class cakes, pastries, coffees, breads and other French-inspired bakery café fare. To find out more information on costs to buy this franchise, please visit https://ownaparisbaguette.com/.