Paris Baguette INFO
About Paris Baguette
Paris Baguette is a bakery café franchise with more than 4,000 units across the globe. The brand first arrived in the U.S. in 2005 and has since established nearly 90 locations in markets across the country, making it one of the premier franchise opportunities in its category. Paris Baguette’s primary mission, executed every day by its expert staff of bakers, cakers and baristas, is to share moments of joy with customers and help customers share moments of joy with their friends and family by providing world-class cakes, pastries, coffees, breads and other French-inspired bakery café fare. For more information, please visit https://parisbaguette.com/franchising/
Why Paris Baguette? Why Now?
Paris Baguette does two things better than any other bakery/cafe franchise: a comfortable, inviting customer experience and the highest-quality baked goods and coffees.
While other bakery concepts continue to transition into full-service restaurants, leaving the lucrative segment largely free of competition, Paris Baguette remains focused on its mission to become the best neighborhood bakery cafe in the world.
The brand has decades of experience, a globally beloved brand name with its 4,000 cafes, a proven record of 10 years in the U.S., best-in-class operations, support and infrastructure leading to a strong $1,647,147 in average unit sales volume.
Paris Baguette opened more than 20 U.S. locations in 2020 and seeks to open 1,000 units across the country by 2030. Already, there are 52 new locations in the pipeline with an additional 30 franchise agreements in place. Even in difficult economic times, Paris Baguette has attracted franchisees that see the value in dominating the neighborhood bakery cafe space, and the brand's sales have remained strong.
What Sets Paris Baguette Apart?
The one thing that truly sets Paris Baguette apart from its competition? Joy.
Paris Baguette’s dedication to making sure every crumb of baked goods, every wisp of cake frosting and every drop of coffee spreads joy makes it the ideal setting for communities to gather with the simple pleasures of a homemade baked good.
On the backend, Paris Baguette empowers franchisees with a streamlined operational model for multi-unit operations and a dedication to quality craftsmanship. Artisan bakers, cakers and baristas make the high-quality goods live, in-house in a way that doesn’t break the bank on labor costs.
At a time when so-called bakery chains are partially baked bread and dough, and allocating only a small corner of the store to fresh baked goods, Paris Baguette’s laser focus on dominating the bakery cafe space distinguishes it from the pack.
Why the Bakery Cafe Category?
Paris Baguette deeply researched the $11 billion bakery cafe category and found significant gaps in the market that it can fill with top-notch quality goods. Where do most Americans get their cakes from? The grocery store. Most “bakeries” across the country now mainly focus on selling soups, salads and sandwiches. Many Americans simply don’t know where they’d go to find a simple yet delicious croissant made with an old world technique by a local baker.
Paris Baguette positioned itself to disrupt that stagnant, uninspiring model.
“Our research went deep into the community, ensuring that our brand positioning was designed to fill important gaps,” said Pete Bell, chief marketing officer with the brand. “People crave food brands that ignite all senses and ultimately bring them great joy. In order to get to 1,000 locations, we have to give the guest something they are not used to in their communities. We are confident we can fill that gap with our elevated neighborhood cafe concept.”
Paris Baguette seeks well-capitalized investors for multi-unit area development deals. In fact, Paris Baguette offers a discounted franchise fee for area development deals.
The brand offers investors an easy-to-manage, streamlined business model with a proven track record in the U.S. and beyond. For investors who want to manage a booming business in an in-demand space that’s proven pandemic-resistant, Paris Baguette offers not only a profitable model, but also a chance to spread joy within the community.
For entrepreneurs with a love of handmade baking artistry, Paris Baguette offers an opportunity like no other.
The Investment & How Much Can I Make?
The total investment to franchise with Paris Baguette ranges from $635,765 and $1,693,600, including a $50,000 franchise fee. If you enter into an area development agreement, you must develop a minimum of four stores and, in addition to the total investment, you will be required to pay an area development fee equal to $20,000 multiplied by the numbers of stores you plan to develop.
Even in a dismal economic climate, Paris Baguette franchisees pulled in enviable sales volumes. According to the brand’s Franchise Disclosure Document, Paris Baguette stores enjoy a whopping $2,235,198 average unit volume across the system.