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BoConcept Looks to Bring its World-Renowned Collection to Chicago

After Establishing a Foothold on Both Coasts, the Danish-Founded Furniture Franchise Targets the Dominant Midwestern City for Growth

By Nick Powills1851 Franchise Publisher
SPONSORED 10:10AM 12/19/17

Global furniture franchise brand BoConcept is continuing its greatest foray in recent memory on U.S. soil. After openings its flagship store at the epicenter of New York City’s fashion district, the brand is now targeting the next powerhouse hub, looking at the Midwestern city of Chicago.

BoConcept has seen rapid success along the coasts, with locations on the West Coast in major cities like Los Angeles, San Francisco, and Seattle and along the East Coast in Washington D.C., Philadelphia, and Boston. Now, the retailer is committed to expanding in the Midwest and believes the Windy City will bridge the gap between coasts.

“Aside from it being one of the largest metropolitan cities in the U.S., we believe that Chicago has customers that are looking for our unique Danish furniture designs,” said Brian Hedelund Nielsen, Global Business Development Director for BoConcept.

Growing interior design trends like the addition of modern metallics and velvet textures create a cozy yet stylish vibe that BoConcept has mastered over the years. Now, many high-end furniture designers are struggling to keep up.

“Chicago is slated to become one of the world’s leading luxury fashion capitals by 2025,” noted Hedelund Nielsen. “BoConcept will continue to be at the cutting edge of luxury furniture design and will do well in Chicago. We have found success in other cities that place fashion as a priority and expect the same results in the Midwestern city.”

Based on the sheer size of the territory, BoConcept aims to open three to four stores throughout the Chicagoland area. Ideally, the brand’s first locations would be in River North and Lincoln Park with outward expansion into wealthier suburbs like Northbrook and Naperville. In order to do so, the brand is currently seeking the right partner to spearhead this development.

“Since this will be the first location in a new and important market, we want to make sure we have the right franchisee to grow the brand,” said Hedelund Nielsen. “At BoConcept, we look for people with high-level management skills, self-motivation, a good sales personality and a strong passion for business development.”

With a competitive investment buy-in for new franchisees, the outcome for profit and career fulfillment is endless. As a franchise concept, the corporate team helps franchisees with startup decisions like location, marketing, and store design while offering continued support once up-and-running. In addition, BoConcept is continuously being recognized in the luxury retail community for outstanding designs, strengthening the brand’s recognition locally.  

“As a company, we don’t foresee any hurdles, other than finding the right franchisee, to open our first location in Chicago. We’re excited to introduce our concept to a new market and look forward to its future success,” said Hedelund Nielsen.

To learn more about BoConcept and franchising opportunities, visit

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.