In response to Burger King’s hot dog launch, Checkers and Rally’s has responded by declaring a “Wiener War” against the chain. According to an article on Time.com, Checkers has dropped the price for its hot dog. The article also said that on Wednesday, February 24, the Florida-based burger chain also placed a full-page ad in USA Today challenge Burger King to “compare wieners.”
“We’re engaged in a fun, aggressive and provocative Wiener War with Burger King,” said Terri Snyder, the chief marketing officer for Checkers and Rally’s.
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