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Dog Training Elite Exhibiting at International Franchise Expo as It Eyes Mid-Atlantic Growth

With nearly 250 locations across the U.S., the leading dog training franchise is looking to meet with qualified franchise prospects to grow its presence along the East Coast.

By Morgan Wood1851 Franchise Contributor
SPONSOREDUpdated 4:16PM 05/16/24

Dog Training Elite, a leading dog training franchise with nearly 250 locations nationwide, will be exhibiting at the International Franchise Expo in New York City as it eyes expansion in the Mid-Atlantic. Look for CEO Betsy Feaster and Director of Development Kelley Rosequist from May 30 through June 1 — at booth 312 — meeting with prospective owners interested in growing with Dog Training Elite in New York, New Jersey and Washington, D.C. Both Feaster and Rosequist are current brand franchisees.

“There is a lot of opportunity along the East Coast, and we’re excited to find the right person to partner with,” Feaster said. “New York and New Jersey are, respectively, second and ninth in the country for most responsible dog owners, and states surrounding Washington, D.C., also show high levels of responsibility. I personally own Philadelphia and can attest to strong, consistent business, so we definitely see the mid-Atlantic as a great growth market for us, especially given that dog owners in the area clearly care about responsible ownership.”

Dog Training Elite currently has one franchisee in New Jersey and is looking to expand on this foundation to fill out the New York, New Jersey and Washington, D.C., markets, but the team doesn’t have a specific number of franchises in mind to award at the expo.

“We’re excited to go, and we’re going to have our dogs with us, so it will be a fun opportunity for people to see the product as well,” said Rosequist. “Our network is full of business owners who are passionate about both entrepreneurship and supporting their communities through great dog training, and we’re looking forward to connecting with like-minded people at the expo. We’re much more interested in finding the right people with the right passion than signing a given number of franchise agreements.”

Because both Feaster and Rosequist own franchises themselves, they will be able to provide a more holistic view of the business, discussing both what it means to be a Dog Training Elite owner and what the leadership team has in mind for the future of the brand.

“If people are interested in owning a franchise, they can talk to us as franchise owners and the franchisor,” said Feaster. “Everything they’re going to get is totally transparent, and we’ll be able to convey the passion we have for the brand and show our culture a bit more. We’re really, really excited about it.”

Rosequist explained that, in addition to expansion in the Mid-Atlantic, Dog Training Elite is also looking forward to international expansion in the next two years, and attending the largest franchise event in the country offers a great opportunity for the team to connect with both domestic and international entrepreneurs.

“Our mission is to better the communities we enter by creating better-trained pets and highly skilled service dogs,” said Rosequist. “As we look toward our upcoming growth, we’re excited to increase our impact in the Mid-Atlantic and bring the Dog Training Elite experience to other global markets.”

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