Escapology is the leading escape room franchise that has redefined the industry with a high-performance, hospitality-focused model. Founded in Orlando in 2014, the brand provides immersive escape room experiences where teams solve puzzles and complete tasks to escape. Now backed by private equity, Escapology has professionalized its operations and set the stage for its next wave of growth. Treating every guest interaction as a curated experience, not just a transaction; leveraging high-production-value games; and bringing exclusive IP partnerships, like Batman and Scooby-Doo to the game experience; Escapology focuses on quality and builds stickiness among guests.
“When I first learned of Escapology, my first comment was, ‘This looks just like the restaurant business without food costs,’” CEO Burton Heiss said in a recent interview with 1851 Franchise publisher Nick Powills. “If we think about food costs, best-in-class might be low 20s; in the old days, there was a lot of 30%. You add that amount of profitability to the bottom line. My honest thought was that I have so much more margin for error that we can really go out and explore how to grow.”