The demand for home care services, particularly in the senior care industry, continues to soar year after year. Why? For one, between 2006 and 2030, the number of people aged 65 and older will nearly double from 37 million to 71.5 million, according to the American Association of Retired Persons. Concurrently, the same study found that a whopping 87% of seniors say they prefer to remain in their homes as they age.
FirstLight Home Care has simplified the complex issue of finding quality senior care by offering its franchise owners a consistent, proven, supportive franchise business model that delivers affordable and high-quality services to families of those who need it most.
The increasing awareness of quality home care options
Since its founding in 2010, FirstLight has awarded more than 230 territories to franchisees—owners like husband-and-wife team Paul and Renee Jones in Woodbridge, Virginia. Paul has seen the growth of the home care industry firsthand: He has cared for both his grandmother and mother as they aged in place.
“If you go back more than 20 years, there was no home care,” he said. “Over time, the home care option developed; receiving care at home is just what many seniors do now.”
Jones knows that awareness of home care still needs to be spread. “When people get older, they often don't want to leave their home, so they hide their illness—or they start thinking about selling their house. That is not usually what they want,” he said. “The conversation is changing, and FirstLight wants people to know they can live their life in their home.”
The benefits of non-medical home care
Industry trade organizations estimate the non-medical home care segment to be a $70 billion industry and one of the fastest-growing employment sectors. While independent providers and families struggle to keep up with the rapidly accelerating demand for home care, FirstLight offers a consistent, proven business model to alleviate that burden—all in the valuable niche of a non-medical home care franchise opportunity.
For seniors who maintain good health, frequent in-home medical care isn’t necessary. Non-medical home care includes services such as conversation and companionship; basic help around the house, such as light housekeeping, laundry and cooking; transportation to and from appointments; reminders to take medication; and assistance with eating, bathing and mobility. Indeed, neglecting these essential needs can be just as dangerous to the client as not addressing a medical issue.
In fact, as of 2019, non-medical home care is now eligible as an allowable benefit in Medicare Advantage supplemental plans. As knowledgeable experts continue to recognize that senior care needs extend far beyond medical care, FirstLight will continue leading the way.
“The concept of home care as a business opportunity literally jumped off the page at me due to my passion for health care and my own personal experience as a caregiver,” said Steve Rattner, a FirstLight franchisee in Clearwater, Florida. “After meeting with several leading brands, FirstLight was the only brand that asked me why I wanted to be in this business—the others just wanted to talk about growth and financial opportunities. FirstLight was highly interested in whether or not I was a good fit for the culture they were trying to create, which was very important to me.”
Solving the caregiver retention problem
FirstLight has one of the highest caregiver retention rates in the industry. While the national median turnover rate skyrocketed to 82% in 2018—a 15% increase over 2017—FirstLight’s average annual turnover rate is just 16% across its network.
FirstLight’s 84% retention rate saves franchisees precious time and resources—all while building trust between caregivers, clients and their families. The brand provides excellent benefits and industry-leading wages to caregivers who successfully complete the brand’s thorough process for screening and training.
In addition to attracting talent and retaining employees, FirstLight boasts some of the most satisfied, highest-quality caregivers out there. The brand recently named Cynthia English, a caregiver with the Jones’ franchise, the 2019 Caregiver of the Year. English has been called a “miracle worker” by clients, going above and beyond and approaching even the most challenging situations with calm reassurance, kindness and grace.
"Cynthia has never been late to work. That might not sound so unique, but Cynthia doesn't drive,” said Jones. “She's incredibly dependable, not only on her own shifts, but she's constantly pitching in to cover emergency shifts, too. While Cynthia is dedicated to helping FirstLight clients, she also wants to make a difference in the lives of people she comes across. One day while riding the bus, she met a woman who was lost and confused. Cynthia spent several hours helping the woman find her way home. Helping others isn't just a job for Cynthia, it's a calling."
Startup and ongoing training for franchisees
Through recruiting, networking, business planning, marketing and growth, FirstLight Home Care continues to develop an extensive collaborative network of leading providers for nearly everything required to operate a prosperous FirstLight franchise. The brand’s pre-training and pre-opening checklists give franchisees detailed guidance every step of the way. Further, the brand conducts regular national and regional meetings, staff trainings, webinars and team update calls. The FirstLight leadership team also performs regular onsite, in-person visits.
“From the very beginning, FirstLight has provided top-notch branding and marketing materials, a wonderful website and all of the policies and procedures to get my business started quickly and with significant impact,” said Rattner. “Additionally, the support leadership provides is exceptional, especially in the beginning when it’s needed the most. FirstLight is a rapidly growing brand in an industry that continues to explode with growth. I'm excited to be part of that.”
For more information on FirstLight Home Care’s franchising opportunities, visit https://www.firstlightfranchise.com/.
FirstLight
SPONSORED
The home care franchise carved out a niche in the non-medical senior care segment and now touts the highest caregiver retention rates in the industry while offering incomparable ongoing support to franchisees.
The demand for home care services, particularly in the senior care industry, continues to soar year after year. Why? For one, between 2006 and 2030, the number of people aged 65 and older will nearly double from 37 million to 71.5 million, according to the American Association of Retired Persons. Concurrently, the same study found that a whopping 87% of seniors say they prefer to remain in their homes as they age.
FirstLight Home Care has simplified the complex issue of finding quality senior care by offering its franchise owners a consistent, proven, supportive franchise business model that delivers affordable and high-quality services to families of those who need it most.
The increasing awareness of quality home care options
Since its founding in 2010, FirstLight has awarded more than 230 territories to franchisees—owners like husband-and-wife team Paul and Renee Jones in Woodbridge, Virginia. Paul has seen the growth of the home care industry firsthand: He has cared for both his grandmother and mother as they aged in place.
“If you go back more than 20 years, there was no home care,” he said. “Over time, the home care option developed; receiving care at home is just what many seniors do now.”
Jones knows that awareness of home care still needs to be spread. “When people get older, they often don't want to leave their home, so they hide their illness—or they start thinking about selling their house. That is not usually what they want,” he said. “The conversation is changing, and FirstLight wants people to know they can live their life in their home.”
The benefits of non-medical home care
Industry trade organizations estimate the non-medical home care segment to be a $70 billion industry and one of the fastest-growing employment sectors. While independent providers and families struggle to keep up with the rapidly accelerating demand for home care, FirstLight offers a consistent, proven business model to alleviate that burden—all in the valuable niche of a non-medical home care franchise opportunity.
For seniors who maintain good health, frequent in-home medical care isn’t necessary. Non-medical home care includes services such as conversation and companionship; basic help around the house, such as light housekeeping, laundry and cooking; transportation to and from appointments; reminders to take medication; and assistance with eating, bathing and mobility. Indeed, neglecting these essential needs can be just as dangerous to the client as not addressing a medical issue.
In fact, as of 2019, non-medical home care is now eligible as an allowable benefit in Medicare Advantage supplemental plans. As knowledgeable experts continue to recognize that senior care needs extend far beyond medical care, FirstLight will continue leading the way.
“The concept of home care as a business opportunity literally jumped off the page at me due to my passion for health care and my own personal experience as a caregiver,” said Steve Rattner, a FirstLight franchisee in Clearwater, Florida. “After meeting with several leading brands, FirstLight was the only brand that asked me why I wanted to be in this business—the others just wanted to talk about growth and financial opportunities. FirstLight was highly interested in whether or not I was a good fit for the culture they were trying to create, which was very important to me.”
Solving the caregiver retention problem
FirstLight has one of the highest caregiver retention rates in the industry. While the national median turnover rate skyrocketed to 82% in 2018—a 15% increase over 2017—FirstLight’s average annual turnover rate is just 16% across its network.
FirstLight’s 84% retention rate saves franchisees precious time and resources—all while building trust between caregivers, clients and their families. The brand provides excellent benefits and industry-leading wages to caregivers who successfully complete the brand’s thorough process for screening and training.
In addition to attracting talent and retaining employees, FirstLight boasts some of the most satisfied, highest-quality caregivers out there. The brand recently named Cynthia English, a caregiver with the Jones’ franchise, the 2019 Caregiver of the Year. English has been called a “miracle worker” by clients, going above and beyond and approaching even the most challenging situations with calm reassurance, kindness and grace.
"Cynthia has never been late to work. That might not sound so unique, but Cynthia doesn't drive,” said Jones. “She's incredibly dependable, not only on her own shifts, but she's constantly pitching in to cover emergency shifts, too. While Cynthia is dedicated to helping FirstLight clients, she also wants to make a difference in the lives of people she comes across. One day while riding the bus, she met a woman who was lost and confused. Cynthia spent several hours helping the woman find her way home. Helping others isn't just a job for Cynthia, it's a calling."
Startup and ongoing training for franchisees
Through recruiting, networking, business planning, marketing and growth, FirstLight Home Care continues to develop an extensive collaborative network of leading providers for nearly everything required to operate a prosperous FirstLight franchise. The brand’s pre-training and pre-opening checklists give franchisees detailed guidance every step of the way. Further, the brand conducts regular national and regional meetings, staff trainings, webinars and team update calls. The FirstLight leadership team also performs regular onsite, in-person visits.
“From the very beginning, FirstLight has provided top-notch branding and marketing materials, a wonderful website and all of the policies and procedures to get my business started quickly and with significant impact,” said Rattner. “Additionally, the support leadership provides is exceptional, especially in the beginning when it’s needed the most. FirstLight is a rapidly growing brand in an industry that continues to explode with growth. I'm excited to be part of that.”
For more information on FirstLight Home Care’s franchising opportunities, visit https://www.firstlightfranchise.com/.
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About the Author
Emily Clouse is a staff writer for 1851 Franchise. Her work has been featured with publications such as The Onion, Reductress, and Chicago Magazine. She graduated from The Ohio State University before running away to join the Peace Corps. In her free time, she enjoys drawing and walking to Jewel-Osco.
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