FirstLight Home Care Franchise Information


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  • How much it costs
  • About FirstLight Home Care
  • More Than Caregivers
  • Why FirstLight Home Care?
  • What Is The Investment?
  • How Much Can You Make?
  • FirstLight Home Care Executive Team
  • Commitment to Our Culture of Care
  • The FirstLight Home Care Difference
  • FirstLight Home Care
$110,881 to $167,876
Start-Up Cost
Initial Franchise Fee

FirstLight Home Care was founded by a team of professionals with over 160 years of experience in the home care industry. FirstLight prides itself on its people-first philosophy that focuses on creating strong relationships with each member of the family. Franchisees at FirstLight don't consider their position a job, it's a calling. These experienced caregivers are fully committed to the FirstLight Culture of Care promise and providing first-class customer service every step of the way. 


Firstlight Home Care caregivers are passionate about providing top-quality customer service. Our caregivers embrace each day with values of trust, honesty, respect, integrity and dedication. Our Culture of Care approach focuses on creating an independent, warm and relaxing environment for our clients. We focus on developing strong relationships so clients feel safe to be themselves. 

Our caregivers are direct employees who go through rigorous in-home care training and extensive backgrounds checks. We are a fully compliant health care agency regarding the privacy of client's health data. Each employee is trained on our Culture of Care process which focuses on service excellence. 

The initial investment for owning a FirstLight home Care could range from $110,881 to $167,876. The Initial Franchise Fee is $48,000. We also have discounts for Veterans and Woman/Minority owned businesses. Click here to complete a form and receive a breakdown of fees, estimated initial investment costs, contracts, corporate financial statements and other valuable information are included in the Franchise Disclosure Document (FDD).

Although it cannot be predicted how much a franchisee will earn, past earnings are shared in the FirstLight Home Care Franchise Disclosure Document (FDD). The Average Net Revenue for FirstLight Franchisees in 2018 was $1,014,333. This information can be found in the Item 19 section of FirstLight Home Care's FDD under Chart 1A.


Jeff Bevis is President and CEO with more than 31 years of experience in franchising and a very successful track record of accelerating growth in a variety of franchise concepts, including senior management leadership developing a major senior care franchise brand in a four-year span. Bevis has earned the Certified Franchise Executive (CFE) designation, meeting rigorous requirements from the franchising industry with a trademark reputation for building strong, trusting relationships with franchisees and enabling strong unit economics at the franchise level to build system success.


Devin Bevis is the Executive Director of Franchise Services and Co-Founder and possesses a full understanding of delivering award-winning levels of customer service. Bevis is a graduate of the Ritz-Carlton Customer Service Training series, completing this curriculum while employed with the Ritz Carlton for three years. Bevis has also held positions in franchise development and database marketing in a multiple franchise concept environment. He also coordinates technology and Web application feasibilities to help FirstLight continually look for new, additional ways to help franchisees succeed and leverage technology.


Jeff Goebel is vice president of business development and team support for FirstLight’s northeast and mid-Atlantic regions. He provides ongoing operational support to FirstLight franchise owners in 14 states, serving as a dedicated business coach and subject matter expert in key aspects of FirstLight’s business. He brings significant industry knowledge to the FirstLight corporate team. A three-time business owner, he previously owned a successful franchise for another home care company, where he oversaw all operations of the business. His franchise was frequently ranked as the top office in the Midwest and one of the top 10 offices in the nation. Goebel also served at the national level, earning a variety of national honors and awards. Goebel’s other business ventures include real estate, manufacturing and electrical systems.


Danielle Cantin is our Executive Director of Brand Development. A strategic and creative leader, she has developed creative and effective solutions for a variety of clients, particularly helping companies with multiple locations work together to create a unified brand experience. She has combined her brand leadership expertise and her passion for the senior community to help companies serving seniors create positive, engaging experiences for their clients. She is a well-respected senior brand expert, speaking at expos and leadership conferences. Danielle obtained her undergraduate degree from College for Creative Studies. She was honored with the 2013 Vanguard Award for Innovation in Communication from the Association of Women in Communications. She enjoys spending time with friends and family, including her mom Patricia, her dog Henry and 17 nieces and nephews. A natural born seeker, Danielle is always pursuing advanced education and training opportunities.


Perry Pruett is Executive Director, Technology Platform Services for FirstLight Home Care. Perry is responsible for the leadership, support and strategy of technology applications and expansions for FirstLight franchisees and the franchisor system. He brings more than 30 years of Operations and IT experience within the Home Care, Home Health and Hospice industries, and he previously served as Vice President of IT Systems for several leading providers. He has been involved in major operations of front office and back office systems, as well as the implementation of two electronic health record systems for more than 400 offices. 


Larry is our Director of Franchise Development.  He has over 20 years of inside and outside sales and management experience.  In addition, Larry has 12 years experience in franchising with another home care concept.  He is a Certified Franchise Executive (CFE) as acknowledged by the International Franchise Association.


Scott is Director of Franchise Development for FirstLight Home Care. He is responsible for new franchise growth and expansion east of the Mississippi and focused on recruiting and awarding territories to new franchisees who meet the requirements of the FirstLight system. Scott is a proven professional with more than 15 years of success in the franchising industry, including 5 years in the home health franchise industry. In addition to directly working for franchisors, Scott also has consulted with more than 50 different franchise concepts to help build their franchise awarding processes and marketing programs.


Rebecca Rushing serves as the Director of Client Care Services for FirstLight HomeCare. Rebecca oversees the development and implementation of FirstLight’s companion and personal care services, caregiver training and state licensing process for local offices. She brings more than 30 years of nursing experience – and her passion for the well-being of seniors – to FirstLight HomeCare. Prior to joining the company, she held nursing and leadership positions at numerous Cincinnati-area hospitals, hospice and senior care facilities. Rebecca has also shared her extensive nursing expertise as a classroom and clinical instructor for nursing students.


Kerri Pendley is Director of Healthcare Strategy for FirstLight Home Care. She is responsible for all aspects of the National Alliances department, including the ongoing growth and development of new and existing regional and national alliance relationships. Kerri has more than 18 years of experience in healthcare operations and business development, as well as acquisition and start-up experience in Home Care and Adult Day Services in multiple states. She is a Board Member and PSSA Advisory Board Chairperson for the Tennessee Association of Home Care and is a Public Policy Committee Member and past Board Member for the National Adult Day Services Association. Kerri also has volunteered with the American Red Cross.


Executive Q&A

Executive Q&A with FirstLight

Scott Oaks, Director of Franchise Development

What about FirstLight Home Care makes it unique within its industry?

Our focus on quality, service excellence, client satisfaction and executive leadership. Our operating model is rooted in a Culture of Care philosophy that is always at the core of our service offerings, caregiver recruitment and retention and client satisfaction; providing service to adults 18 and over in need of non-medical home care

What have been some of the brand's most important milestones over the past five years?

First 50 franchisees; $50 mm in system-wide revenues; annual awards from franchise and home health care publications and organizations as the quality leader in this space. Franchise Owner Satisfaction as measured by an independent third party (Franchise Business Review)

What plans does the brand have in the coming years (to highlight momentum)?

Award 35-40 new locations each year; initiate our international growth; additional business model revenue streams for our franchisees, that are in alignment with our core business, non-medical in home care

What does an ideal franchisee look like?

Community-minded and people oriented. Passion for the business. Propensity to "give back" and "make a difference"

Why is FirstLight Home Care a good investment?

In home care is the #1 growth industry in the United States; 85-90% of those surveyed prefer to stay and age in the home versus going into a facility; low investment franchise; not predicated on brick and mortar/retail location; current and future changes to health care, LT care insurance, Medicaid, Medicare, all will continue to fuel the in home care industry.

Franchise Growth Markets
  • Expanding
  • Top Growth Market

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