More than 200 franchise brand websites were reviewed by industry judges, and 75 were recognized as best-in-class. Each of these categories were meticulously evaluated by a panel of 12 judges and given a score on a ten-point scale; the website rankings are based on a composite average of these scores. Signal 88 was the best of the best, ranking 1st overall with a score of 7.66.
The judging panel was comprised of industry experts: Sean Fitzgerald, of 1851 Franchise; Nick Powills, of No Limit Agency; Batchelor, CEO and Jack Monson, Director of Digital Strategy, of Qiigo; Michelle Rowan, President of Franchise Business Review; Craig Slavin, CEO of Franchise Navigator; Jamshaid Hashmi, CEO of ClickTecs; Kay Ainsley, Managing Director of MSA Worldwide; Keith Gerson, President of FranConnect; Stan Friedman, President of FRM Solutions; Steve Beagelman, CEO of SMB Franchise Advisors; and Todd Bingham, President of Pinnacle. Each judge was tasked with judging hundreds of submissions, from which they awarded 75 standout franchise development websites with a gold, silver or bronze designation. The judges had this to say about Signal 88’s franchise development site:
Rowan: Slider at the top of the page is visually compelling. The “About Us” content quickly establishes the values of the company and what they believe in. The design is clean, and icons, stats, and numbers are easy-to-read and scannable. Strong call to action, easy to find contact form and "download franchise kit" button, and content is broken up into easily digestible chunks.
Beagelman: It’s clean, the site has streamlined content with the use of graphics as well as text. The movement in different areas and the static menu are all solid.
Friedman: Simple, modern, easy navigation, and a good mixture of relevant content.
Slavin: The end results are compelling and the “what happens if you become a franchisee” is powerful.
Monson: The site tells the story quickly of how you can be a hero. The navigation is perfect, allowing prospects to flow from stories of franchisees to the numbers to the people they would be working with. The contact area is the bottom half of the page no matter where you go!
Hashmi: Clean and simple design.
Ainsley: Site was easy to navigate and provided the top-line benefits of the concept, gave me a good reason to want to learn more and made it really easy to request additional information.
Fitzgerald: Clean, easy to navigate, compelling messaging, strong call to action. Provided key information quickly.