More than 200 franchise brand websites were reviewed by industry judges, and 75 were recognized as best-in-class. Each of these categories were meticulously evaluated by a panel of 12 judges and given a score on a ten-point scale; the website rankings are based on a composite average of these scores. Chemdry was a best of the best, tied for 5th overall with a score of 7.33.
The judging panel was comprised of industry experts: Sean Fitzgerald, of 1851 Franchise; Nick Powills, of No Limit Agency; Rick Batchelor, CEO and Jack Monson Director of Digital Strategy at Qiigo; Michelle Rowan, President of Franchise Business Review; Craig Slavin, CEO at Franchise Navigator; Jamshaid Hashmi, CEO of ClickTecs; Kay Ainsley, Managing Director of MSA Worldwide; Keith Gerson, President of FranConnect; Stan Friedman, President of FRM Solutions; Steve Beagelman, CEO of SMB Franchise Advisors; and Todd Bingham, President of Pinnacle. Each judge was tasked with judging hundreds of submissions, from which they pooled 75 standout franchise development websites – given gold, silver and bronze standards. The judges had this to say about Chemdry’s franchise development site:
Rowan: The site offers a separate tab specifically targeting multi-unit ownership to make it easy for more savvy/sophisticated candidates to get to the information they want. Attention-grabbing video on landing page, followed by very relevant info and contact form. Good flow of "about" content, followed by facts and figures, then testimonials.
Friedman: Lots of information provided without looking overwhelming.
Monson: Navigation across and downward is all natural and well-thought out. Call to action is in your face!
Hashmi: I like the use of video to showcase a day in the life of a franchisee.
Batchelor: I liked that there is a clear call to action and that there is a phone number rather than a form fill.