Franchise Development Website Awards 2019
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Team of 12 Franchise Experts Evaluates 200 Websites, Announces 5th Place Chemdry
Franchise Development Websites: Best of the Best Ranked
More than 200 franchise brand websites were reviewed by industry judges, and 75 were recognized as best-in-class. Each of these categories were meticulously evaluated by a panel of 12 judges and given a score on a ten-point scale; the website rankings are based on a composite average of these scores. Chemdry was a best of the best, tied for 5th overall with a score of 7.33.
The judging panel was comprised of industry experts: Sean Fitzgerald, of 1851 Franchise; Nick Powills, of No Limit Agency; Rick Batchelor, CEO and Jack Monson Director of Digital Strategy at Qiigo; Michelle Rowan, President of Franchise Business Review; Craig Slavin, CEO at Franchise Navigator; Jamshaid Hashmi, CEO of ClickTecs; Kay Ainsley, Managing Director of MSA Worldwide; Keith Gerson, President of FranConnect; Stan Friedman, President of FRM Solutions; Steve Beagelman, CEO of SMB Franchise Advisors; and Todd Bingham, President of Pinnacle. Each judge was tasked with judging hundreds of submissions, from which they pooled 75 standout franchise development websites – given gold, silver and bronze standards. The judges had this to say about Chemdry’s franchise development site:
Rowan: The site offers a separate tab specifically targeting multi-unit ownership to make it easy for more savvy/sophisticated candidates to get to the information they want. Attention-grabbing video on landing page, followed by very relevant info and contact form. Good flow of "about" content, followed by facts and figures, then testimonials.
Friedman: Lots of information provided without looking overwhelming.
Monson: Navigation across and downward is all natural and well-thought out. Call to action is in your face!
Hashmi: I like the use of video to showcase a day in the life of a franchisee.
Batchelor: I liked that there is a clear call to action and that there is a phone number rather than a form fill.
More than 200 franchise brand websites were reviewed by industry judges, and 75 were recognized as best-in-class. Each of these categories were meticulously evaluated by a panel of 12 judges and given a score on a ten-point scale; the website rankings are based on a composite average of these scores. Chemdry was a best of the best, tied for 5th overall with a score of 7.33.
The judging panel was comprised of industry experts: Sean Fitzgerald, of 1851 Franchise; Nick Powills, of No Limit Agency; Rick Batchelor, CEO and Jack Monson Director of Digital Strategy at Qiigo; Michelle Rowan, President of Franchise Business Review; Craig Slavin, CEO at Franchise Navigator; Jamshaid Hashmi, CEO of ClickTecs; Kay Ainsley, Managing Director of MSA Worldwide; Keith Gerson, President of FranConnect; Stan Friedman, President of FRM Solutions; Steve Beagelman, CEO of SMB Franchise Advisors; and Todd Bingham, President of Pinnacle. Each judge was tasked with judging hundreds of submissions, from which they pooled 75 standout franchise development websites – given gold, silver and bronze standards. The judges had this to say about Chemdry’s franchise development site:
Rowan: The site offers a separate tab specifically targeting multi-unit ownership to make it easy for more savvy/sophisticated candidates to get to the information they want. Attention-grabbing video on landing page, followed by very relevant info and contact form. Good flow of "about" content, followed by facts and figures, then testimonials.
Friedman: Lots of information provided without looking overwhelming.
Monson: Navigation across and downward is all natural and well-thought out. Call to action is in your face!
Hashmi: I like the use of video to showcase a day in the life of a franchisee.
Batchelor: I liked that there is a clear call to action and that there is a phone number rather than a form fill.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
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