A restaurant concept inspired by small-town mom-and-pop biscuit shops, Biscuit Belly is a modern and lively breakfast and brunch franchise concept that focuses on gourmet biscuit sandwiches. Founded by Georgia native Chad Coulter, Biscuit Belly brings all of the best parts of small-town Southern biscuit making to a modern business model that positions franchisees to establish themselves while combining three of the hottest trends in the restaurant industry - breakfast/brunch, fried chicken and fast casual dining.

Biscuit Belly's menu stands out in the crowded breakfast market with its unique offerings, bright and airy interiors, emphasis on hospitality and efficient business model. The menu features made-from-scratch biscuit creations that go beyond the ordinary, incorporating innovative flavors and fresh ingredients. 

From initial training and site selection to ongoing operational support and marketing guidance, franchisees receive comprehensive assistance at every step along the way from those who have years of experience in the restaurant industry. Biscuit Belly provides both the structure and resources necessary to ensure franchisees are positioned for success both in terms of the practical steps that need to be taken to run a business and the operational touches that allow them to stand out in their communities.

Key aspects of the Biscuit Belly business model include its unique, scratch-made menu, bar and espresso program, its daypart specialization (allowing owners and operators more flexibility and work-life balance) and an emphasis on community involvement and connection.