HomeTeam Inspection Service, a full-service, independent home inspection franchise with 200+ locations, introduced a game-changing addition to its Franchise Owner Coaching Department earlier this year: a podcast designed to deliver best practices, training and insights to its franchise owners and inspectors. Recognizing the challenges of traditional one-on-one coaching and the unique demands of the job, HomeTeam launched the podcast as an efficient, effective tool to support its network.
“The podcast has been a huge success,” said Josh Spires, Vice President of HomeTeam. The need for this resource became evident due to the nature of an inspector’s day-to-day work. Franchise owners and inspectors often spend significant time driving between jobs — typically three inspections a day — which makes one-on-one coaching difficult. The podcast format provides an accessible solution to these time constraints.
Matt Cook, Director of Business Development for HomeTeam, explained the reasoning behind the podcast’s success: “People are enamored with podcasts in general, and in our industry, we spend a lot of time on the road between inspections. Many of our owners have expressed interest in scheduling mentorship or coaching calls, but those can be difficult to fit into a busy schedule. So, we’ve turned training meetings into 45-to-60-minute podcasts that our owners can access and listen to at all times. It’s been great, and we’ve already seen the majority of our owners subscribe to the internal feed.”
Spires emphasized the engagement the podcast has generated: “We’ve also had around 1,600 hours of coaching material delivered through the podcast,” he said. “It was actually a recommendation from one of our owners and it ended up being a home run. We saw a lot of owners who don’t typically engage becoming involved, which was great to see. Typically, the more engaged an owner is, the more their business grows — not just with our coaching team, but in every aspect of their business.”
With episodes released on a weekly basis, the podcast covers everything from sales strategies to operational best practices. Each episode runs between 45 minutes and one-and-a-half hours, offering franchise owners an in-depth look at what drives growth in their businesses.
Spires explained that the podcast focuses heavily on improving business acumen: “We want them to think like business owners. We want them to think like salespeople, not like home inspectors.” While the foundational skills of home inspections are critical, HomeTeam prioritizes training owners on sales and marketing strategies, helping them build relationships that drive business success.
The episodes also feature real-world examples and success stories. “We’ve had top-performing owners share their sales strategies — like attending events, visiting offices and teaching continuing education classes — to encourage newer owners,” Spires said. Additionally, the podcast addresses valuable ancillary services that can increase revenue. “Even when inspection counts were down for some owners, they still increased revenue by selling more ancillary services.”
Beyond sales and strategy, HomeTeam’s podcast creates a sense of community among owners. “We have a group of people who care about each other,” Spires said. “Because of that, we have a group of men and women who work together to build businesses. They’ll actually go to their neighbor and help them with an inspection if they need help, or they’ll go train their neighbor so they can become a better inspector or a better salesperson.”
The podcast has proven to be an essential resource, increasing engagement and providing franchise owners with tools they can implement immediately to improve their businesses. For HomeTeam, it represents a strategic shift in how coaching is delivered — a shift that owners have embraced wholeheartedly. “The impact has been huge,” Spires said. “The more engaged an owner is, the more their business grows.”
With its continued focus on growth, innovation and community, HomeTeam’s podcast is setting a new standard for franchise owner support in the home inspection industry.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/hometeaminspectionservice.