IWG Announces Northern and Central California as Demand for Hybrid Working Continues to Grow

International Workplace Group (IWG), the world’s largest provider of flexible workspaces announces three new flexible workspaces in California as the demand for hybrid working continues to grow with companies of all sizes permanently embracing the model. Two HQ centers will be located in Silicon Valley and Sonoma County and one Regus center in Bakersfield, a town in California’s Central Valley region. 

Growing demand for flexibility and access to professional spaces is underscored by record demand for hybrid working with IWG adding two million customers in the last year as more and more businesses empower workers to work close to home in the heart of local communities.  

IWG will add two HQ centers in the following locations:

• 710 Lakeway Drive, Sunnyvale, CA (Silicon Valley)
• 5701 Truxtun Ave., Bakersfield, CA (Central Valley) 

And a Regus center in the following location:

• 111 Santa Rosa Ave., Santa Rosa, CA (Sonoma County) 

“We are delighted to be working with new partners to bring the numerous benefits of hybrid working to businesses, local communities and employees in the area. Over the past two and a half years, demand for hybrid working solutions has rapidly increased as workers enjoy a significantly improved work/life balance with less time spent commuting and employers benefitting from substantial cost savings and the ability to recruit from a wider pool of talent,” said Mark Dixon, IWG Founder and CEO.  

“With 82% of CFOs noting in a recent study that the hybrid model offers a significantly lower cost base, leading to an ever-increasing number of businesses committing to the hybrid model for the long-term. As a result, we will see the Great Lease Resignation of traditional office space continue and the growing appeal of shared office and co-working spaces as a much more attractive alternative”, said Dixon. 

Known as the birthplace of the video game industry and south of San Francisco, Sunnyvale is one of the major cities that make up Silicon Valley and currently ranks as the seventh most heavily populated city in the SF Bay Area. Just north of San Francisco is Sonoma County’s Santa Rosa, a vibrant town known for art, culture, recreation, food and - of course - wine. Located next to two major highways in the heart of the Central Valley region, Bakersfield is home to several agriculture, energy, tech and manufacturing companies. 

In the wake of the pandemic, many workers have relocated to suburban and rural locations for a better work-life balance, and those centers across IWG’s network continue to see rapidly increasing demand as employees choose to work close to home.

Among IWG’s global customer base are 83% of Fortune 500 companies, who benefit from access to IWG’s unparalleled network of workspaces including around 1,100 locations in the U.S. and 3,500 locations in over 120 countries around the world.

As the demand for hybrid working solutions accelerates, IWG is opening the vast majority of its new locations in partnership with commercial real estate owners, developers and franchisee investors. Partnering with IWG enables landlords to add value to their properties and benefit from IWG’s innovative tech platform and proven sales and marketing model. Strategic partnerships are varied and flexible - anything from simple fit-outs to revenue and profit-sharing arrangements. The IWG team can tailor solutions in whatever format and style to meet the specific needs of buildings and customers, including private offices, co-working areas, collaboration spaces,  business lounges and meeting rooms.  

To learn more about IWG, please see here.  

About IWG PLC  

IWG is leading the workspace revolution. Our companies help millions of people and their businesses to work more productively. We do so by providing a choice of professional, inspiring and collaborative workspaces, communities and services. 

Digitalization and new technologies are transforming the world of work. People want the personal productivity benefits of living and working how and where they want. Businesses want the financial and strategic benefits. Our customers are start-ups, small and medium-sized enterprises, and large multinationals. With unique business goals, people and aspirations. They want workspaces and communities to match their needs. They want choice. 

Through our companies, we provide that choice and serve the whole world of work: Regus, Spaces, No18, Basepoint, Open Office and Signature. We create personal, financial, and strategic value for businesses of every size. From some of the most exciting companies and well-known organizations on the planet, to individuals and the next generation of industry leaders. All of them harness the power of flexible working to increase their productivity, efficiency, agility, and market proximity. Join us at https://www.iwgplc.com/en-gb/develop-a-location.