Create a Fresh Start with a Keke's Breakfast Cafe Franchise

Own a Keke's Breakfast Cafe Franchise

Do you meet our financial minimums: $1M net worth and $300K liquid assets, per location? *

ABOUT KEKE'S BREAKFAST CAFEⓇ

Keke’s Breakfast Cafe is a vibrant daytime dining concept that has become a beloved brand in the breakfast and brunch space. Founded in 2006 by brothers Kevin and Keith Mahen in Orlando, Florida, Keke’s has quickly grown into a staple for breakfast lovers, known for its hearty, made-to-order dishes and exceptional service. The brand is famous for its signature menu, including fresh pancakes, omelets, waffles and an array of classic breakfast and lunch options. In 2022, Keke’s was acquired by Denny’s Corporation, positioning the brand for even greater growth while maintaining its commitment to quality and customer satisfaction. As of early 2025, Keke's Breakfast Cafe operates over 60 locations, with the majority situated in Florida. The brand has expanded beyond Florida, with locations in Georgia, Tennessee, Texas and California. In January 2025, Keke's opened its first West Coast location in Sunnyvale, California. Additionally, in January 2025, Keke's opened a location in Kennesaw, Georgia, marking its entry into the Georgia market. The company has plans for further expansion, with agreements in place to develop at least 100 new locations over the next five years, extending the brand's reach beyond its traditional Florida base.

  • How much it costs
  • Why Keke’s Breakfast Cafe? Why Now?
  • What Sets Keke’s Breakfast Cafe Apart?
  • Why You? Why Do Franchisees Love the Brand?
  • How Much Does It Cost and How Much Can I Make?
$622,825 - $1,887,313
Start-Up Cost
$30,000
Initial Franchise Fee
5% - 5.5%
Royalty

* This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. An offer is made only by a Franchise Disclosure Document (FDD) in those jurisdictions that require it. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. The information contained in this website is not inconsistent with our FDD. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the appropriate state regulatory agencies. Such filing does not constitute approval by those states.

Keke’s Breakfast Cafe is on a rapid growth trajectory, with plans to expand both within Florida and into new markets across the U.S. The breakfast and brunch industry is one of the fastest-growing sectors in the restaurant business, valued at $15.6 billion in 2024. With its strong brand recognition, loyal customer base, and commitment to exceptional food, Keke’s offers a compelling investment opportunity.

The brand’s strong financial performance is evident in its average unit volume (AUV) of $2,089,007 in 2024 is for all franchised restaurants that reported through the iLumen Reporting Software, with the top half of franchise restaurants seeing net sales of $2,589,666.

As Keke’s seeks to expand its footprint, the brand's successful franchising model, paired with its strategic support and operational simplicity, makes it an excellent choice for franchisees looking to enter a profitable and scalable business.

Now is an exciting time to become part of the Keke’s family, as the brand offers not only a fresh start for guests but also for entrepreneurs looking for a rewarding and sustainable business opportunity.

Franchising with Keke's offers numerous advantages for entrepreneurs looking to enter the restaurant industry with a proven and scalable model. One of the key benefits is the brand’s limited hours of operation — only 7:00 a.m. to 2:30 p.m. daily — allowing franchisees to enjoy a work-life balance while tapping into the growing demand for breakfast and brunch. This focused schedule not only simplifies staffing but also reduces operational complexities.

Keke's also boasts easy preparation and production processes, with dedicated cooking stations and minimal prep time, ensuring operational efficiency. The brand’s commitment to fresh, made-from-scratch recipes and its minimal food inventory requirement help maintain high product quality while keeping costs lower. Additionally, the straightforward menu makes it easy to forecast and manage pricing.

Real estate options are flexible, with the brand capable of operating in inline, freestanding or endcap locations, all within an efficient and cost-effective footprint of 3,800 to 4,500 square feet. This makes Keke’s Breakfast Café adaptable to a variety of markets, with the ability to complement other restaurants. Franchisees can benefit from the fact that most Keke’s locations close by 2:30 p.m., freeing up parking for neighboring businesses during peak dinner hours.

Further enhancing the operational ease, Keke’s integrates a fully streamlined POS system that supports scheduling, timekeeping, third-party delivery services and online ordering, all through a unified platform. The brand also offers multiple revenue streams, including dine-in, takeout, delivery and catering, providing franchisees with a diverse income potential.

Franchisees benefit from the combined experience of Keke’s ownership and management team, who bring over 150 years of collective operational expertise from top brands like Outback, Bonefish Grill and Chili’s. Additionally, the strategic backing of Denny’s Corporation, with its 70+ years of experience and 1,500+ locations worldwide, offers franchisees unmatched support.

The ideal Keke’s franchisee is someone with a passion for exceptional customer service and a commitment to maintaining the high standards that Keke’s is known for. Franchisees should be individuals who embrace a system-driven approach to business, have the ability to manage operations efficiently and are committed to building lasting relationships with their customers and teams.

The brand is seeking franchisees who have strong business acumen, are well-capitalized and are dedicated to long-term growth. With a minimum net worth requirement of $1 million and liquid assets of at least $300,000, Keke’s provides an attractive investment opportunity for experienced entrepreneurs.

“Becoming a Keke’s franchisee gave me the chance to be part of something bigger than just serving breakfast—we’re creating fresh starts in our community every day. The single-shift model lets me run a high-volume business and still have dinner with my family. And with Denny’s behind the scenes, the support is unmatched.” – John Ehrhard, Keke’s Breakfast Cafe Multi-Unit Franchisee

The total investment to open a Keke’s Breakfast Café franchise ranges from  $622,825 to $1,887,313, which includes the $30,000 initial franchise fee, real estate costs, equipment and other related expenses. 

Keke’s franchises boast impressive financial performance, with average AUVs of $2,089,007 in 2024 for all franchised restaurants that reported through the iLumen Reporting Software, with the top half of franchise restaurants seeing net sales of $2,589,666. The streamlined operations model and limited hours of operation (7:00 a.m. to 2:30 p.m.) provide the opportunity for a solid return on investment, with strong margins in the breakfast and brunch segment.

The combination of the business model and the growing demand for high-quality breakfast options positions Keke’s as a lucrative opportunity for entrepreneurs. 

Executive Q&A
executive

Executive Q&A with Dave Schmidt, President of Keke’s Breakfast CaféⓇ

Dave Schmidt, President of Keke’s Breakfast Cafe: I was a huge fan of Keke’s long before I ever joined the brand. I used to go to the location near the north side of Tampa in Citrus Park Mall with my family — we were regulars, going once a week, even while I was running a different casual dining concept.

One thing I always noticed during every visit was how attentive the service was. I was so impressed that I actually tried to recruit some of Keke’s staff to work night shifts at my casual dining restaurant!

So, when the opportunity to join Keke’s came up, it was a no-brainer for me.

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Own a Keke's Breakfast Cafe Franchise

Do you meet our financial minimums: $1M net worth and $300K liquid assets, per location? *