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Lawn Doctor Franchisees Surpass 600 Customers in Under Two Years

Over the past year, Josh and Shannon Stewart have seen a steadily rising demand for their lawn care services as people spend more time at home due to the pandemic.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 4:16PM 07/08/21

Lawn Doctor, the lawn care brand with more than 600 locations, signed 20 new franchisees in 2020. That growth is due in part to the increasing strength of the home services industry, which has been thriving as people spend more time in the home. Now, with a membership-based model, strong support infrastructure, low cost of entry and high profit margins, Lawn Doctor franchisees are leveraging the brand’s proven business model to tap into this demand and exceed their sales projections.

The husband-and-wife franchisee duo, Josh and Shannon Stewart, own Lawn Doctor of Baldwin County, Alabama, and the recent growth of their business is indicative of the increased demand Lawn Doctor franchisees are finding across the country. According to Josh, their Lawn Doctor operation has more than doubled its customer base despite the challenges of the pandemic.

The Road to Lawn Doctor Ownership

The Stewarts originally signed on with the Lawn Doctor brand in 2019 after Josh decided it was time to leave his career in the engineering industry. 

“I was getting old enough that I wanted to start something new,” said Josh. “We were really looking for something we could own and operate on our own, but we also knew we wanted the backing of an established company. That is how we landed on franchising. We reached out to multiple franchise companies and as we learned more about the Lawn Doctor brand, we loved what we saw.” 

Josh says there were several factors that attracted him to the Lawn Doctor business model. For one, Lawn Doctor allows franchisees like the Stewarts to tap into a lucrative recurring revenue model. By focusing on high-demand and repeat services like lawn fertilization, weed control, mosquito/tick control and more, one-time customer acquisitions consistently lead to repeat business. In addition, Lawn Doctor offers a low-investment franchise opportunity compared to other concepts in its category because operators don’t need a brick-and-mortar storefront and require minimal staffing. 

“We were very drawn to the low overhead costs and didn’t want to have to worry about operating a brick-and-mortar storefront,” Josh said. “That lower risk was really important to us compared to other concepts or starting our own business from scratch.”

How Lawn Doctor Franchisees Benefit From the Support of Both the Corporate Team and Existing Owners

In addition, the Lawn Doctor support infrastructure was a major selling point, Shannon says. As part of the Happinest Brands roster of home services brands, Lawn Doctor franchisees benefit from the backing of an established parent company, which offers support on everything from marketing and lead generation to staffing and operations. 

“We knew we would have somebody there to help guide us in the new business,” Shannon said. “It was really nice to have that outline to success. For example, the RAMP program was extremely beneficial and connected us with business coaches who were committed to helping us grow.” 

Josh says the network of established Lawn Doctor franchise owners has also been an essential part of their success. “When you start off, having that supportive network of fellow franchisees is really important,” he said. “There are hundreds of franchisees in the Lawn Doctor system, and I know I can call any one of them at any given time and ask for help. I recently reached out to an established Lawn Doctor franchisee, and he helped me overcome some challenges.” 

How Lawn Doctor Turned Out To Be a Pandemic-Resilient Business Opportunity

The Stewarts officially opened their location in January of 2020. Considering Josh and Shannon started their business a mere two months before the COVID-19 pandemic hit, the past year has been full of unforeseen challenges. But Josh says the Lawn Doctor model turned out to be uniquely well-positioned for the changing landscape as the pandemic created an increased demand for home services.

“It was a challenging time, but it turned out to be a blessing as people spent more time at home and realized they wanted to take better care of their lawns,” said Josh. “We fill that niche in our market and operate as an essential business, which allowed us to stay open and our business never stopped.” 

This year, the Stewarts are keeping that momentum strong and have continued to see growth. “Last year, we attained more than 300 customers and this year, we’ve already brought on 350 new customers, so we are over 600 active program customers now,” he said. “We work really hard to put out aggressive local marketing, follow through with each lead and create a great customer experience.” 

Why Lawn Doctor Is Well-Positioned For the Future

Looking ahead, Josh and Shannon say they see plenty of opportunities to continue expanding their reach within their established territory and are excited to continue building out their customer base and helping more people. “Year one was about figuring out how to run the business; year two is about getting better and streamlining the process to be more efficient,” Josh said.

Eric Martin, vice president of franchise development for Happinest, says he is proud to be able to help the Stewarts succeed and is looking forward to watching them continue to thrive. 

“At Lawn Doctor, we are always looking for ways to position our franchise owners for success, which is why we’ve continued to grow despite the COVID-related challenges that other companies are experiencing,” Martin said. “The home services industry in general has exploded in popularity, and we are excited to continue expanding our Lawn Doctor family with exceptional franchisees like the Stewarts.” 

The startup costs for a Lawn Doctor franchise range from $102,015 to $127,065. The franchise fee ranges between $88,950 and $102,000. To learn more about franchising with Lawn Doctor, visit

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.