Lawn Doctor

<a href="https://lawndoctorfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lawn-doctor-franchisees-surpass-600-customers-in-under-two-years-2716094" target="_blank" rel="nofollow">Lawn Doctor</a>, the lawn care brand with more than 600 locations, signed 20 new franchisees in 2020. That growth is due in part to the increasing strength of the home services industry, which has been thriving as people spend more time in the home. Now, with a membership-based model, strong support infrastructure, low cost of entry and high profit margins, <a href="https://1851franchise.com/lawndoctor">Lawn Doctor</a> franchisees are leveraging the brand’s proven business model to tap into this demand and <a href="https://1851franchise.com/lawndoctor/how-these-lawn-doctor-franchisees-doubled-their-sales-projections-over-the-past-year-2715930">exceed their sales projections</a>.The husband-and-wife franchisee duo, Josh and Shannon Stewart, own <a href="https://www.lawndoctor.com/baldwin-al/about-lawn-doctor-baldwin-county/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lawn-doctor-franchisees-surpass-600-customers-in-under-two-years-2716094" target="_blank" rel="nofollow">Lawn Doctor of Baldwin County, Alabama</a>, and the recent growth of their business is indicative of the increased demand Lawn Doctor franchisees are finding across the country. According to Josh, their Lawn Doctor operation has more than doubled its customer base despite the challenges of the pandemic.<h4>The Road to Lawn Doctor Ownership</h4>The Stewarts originally signed on with the Lawn Doctor brand in 2019 after Josh decided it was time to leave his career in the engineering industry.&nbsp;“I was getting old enough that I wanted to start something new,” said Josh. “We were really looking for something we could own and operate on our own, but we also knew we wanted the backing of an established company. That is how we landed on franchising. We reached out to multiple franchise companies and as we learned more about the Lawn Doctor brand, we loved what we saw.”&nbsp;Josh says there were several factors that attracted him to the Lawn Doctor business model. For one, Lawn Doctor allows franchisees like the Stewarts to tap into a <a href="https://1851franchise.com/lawndoctor/why-the-seasonality-of-the-lawn-doctor-business-is-such-a-benefit-to-the-brand-8211">lucrative recurring revenue model</a>. By focusing on high-demand and repeat services like lawn fertilization, weed control, mosquito/tick control and more, one-time customer acquisitions consistently lead to repeat business. In addition, Lawn Doctor offers a low-investment franchise opportunity compared to other concepts in its category because operators don’t need a brick-and-mortar storefront and require minimal staffing.&nbsp;“We were very drawn to the low overhead costs and didn’t want to have to worry about operating a brick-and-mortar storefront,” Josh said. “That lower risk was really important to us compared to other concepts or starting our own business from scratch.”<h4>How Lawn Doctor Franchisees Benefit From the Support of Both the Corporate Team and Existing Owners</h4>In addition, the Lawn Doctor support infrastructure was a major selling point, Shannon says. As part of the <a href="https://1851franchise.com/ecomaids/lawn-doctor-and-mosquito-hunters-form-parent-company-happinest-which-has-also-acquired-ecomaids-2711756">Happinest Brands</a> roster of home services brands, Lawn Doctor franchisees benefit from the backing of an established parent company, which offers support on everything from marketing and lead generation to staffing and operations.&nbsp;“We knew we would have somebody there to help guide us in the new business,” Shannon said. “It was really nice to have that outline to success. For example, <a href="https://1851franchise.com/lawndoctor/lawn-doctor-offers-soft-launch-options-to-those-joining-the-team-to-prioritize-franchisee-success-2709777">the RAMP program</a> was extremely beneficial and connected us with business coaches who were committed to helping us grow.”&nbsp;Josh says the network of established <a href="https://1851franchise.com/lawndoctor/why-joe-ramirez-of-lawn-doctor-joined-the-brand-after-working-with-a-competing-lawn-care-franchise-2712949#franchisee">Lawn Doctor franchise owners</a> has also been an essential part of their success. “When you <a href="https://1851franchise.com/lawndoctor/how-lawn-doctors-internal-onboarding-system-and-soft-roll-out-program-prepares-franchisees-for-success-2712948#franchisor">start off</a>, having that supportive network of fellow franchisees is really important,” he said. “There are hundreds of franchisees in the Lawn Doctor system, and I know I can call any one of them at any given time and ask for help. I recently reached out to an established Lawn Doctor franchisee, and he helped me overcome some challenges.”&nbsp;<h4>How Lawn Doctor Turned Out To Be a Pandemic-Resilient Business Opportunity</h4>The Stewarts officially opened their location in January of 2020. Considering Josh and Shannon started their business a mere two months before the COVID-19 pandemic hit, the past year has been full of unforeseen challenges. But Josh says the Lawn Doctor model turned out to be uniquely well-positioned for the changing landscape as the pandemic created an increased demand for <a href="https://1851franchise.com/lawndoctor/home-service-concepts-are-boomingwhy-2715653">home services</a>.“It was a challenging time, but it turned out to be a blessing as people spent more time at home and realized they wanted to take better care of their lawns,” said Josh. “We fill that niche in our market and operate as an essential business, which allowed us to stay open and our business never stopped.”&nbsp;This year, the Stewarts are keeping that momentum strong and have continued to see growth. “Last year, we attained more than 300 customers and this year, we’ve already brought on 350 new customers, so we are over 600 active program customers now,” he said. “We work really hard to put out aggressive local marketing, follow through with each lead and create a great customer experience.”&nbsp;<h4>Why Lawn Doctor Is Well-Positioned For the Future</h4>Looking ahead, Josh and Shannon say they see plenty of opportunities to continue expanding their reach within their established territory and are excited to continue building out their customer base and helping more people. “Year one was about figuring out how to run the business; year two is about getting better and streamlining the process to be more efficient,” Josh said.<a href="https://www.linkedin.com/in/ericmartinfranchisedevelopment?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lawn-doctor-franchisees-surpass-600-customers-in-under-two-years-2716094" target="_blank" rel="nofollow">Eric Martin</a>, vice president of franchise development for Happinest, says he is proud to be able to help the Stewarts succeed and is looking forward to watching them continue to thrive.&nbsp;“At Lawn Doctor, we are always looking for ways to position our franchise owners for success, which is why we’ve continued to grow despite the COVID-related challenges that other companies are experiencing,” Martin said. “The home services industry in general has exploded in popularity, and we are excited to continue expanding our Lawn Doctor family with exceptional franchisees like the Stewarts.”&nbsp;The startup costs for a Lawn Doctor franchise range from $102,015 to $127,065. The franchise fee ranges between $88,950 and $102,000. To learn more about franchising with Lawn Doctor, visit&nbsp;<a href="https://lawndoctorfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lawn-doctor-franchisees-surpass-600-customers-in-under-two-years-2716094" target="_blank" rel="nofollow">https://lawndoctorfranchise.com/</a>.&nbsp;

Lawn Doctor Franchisees Surpass 600 Customers in Under Two Years

1851 Franchise

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Over the past year, Josh and Shannon Stewart have seen a steadily rising demand for their lawn care services as people spend more time at home due to the pandemic.

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For&nbsp;<a href="https://www.linkedin.com/in/dominick-pennella-9918a448/">Dominick Pennella</a>, the journey to becoming a franchise owner with&nbsp;<a href="http://lawndoctorfranchise.com">Lawn Doctor</a>, the 700-plus-unit national lawn care franchise, has unique ties back to his childhood and family. Growing up in Brooklyn in a traditional Italian family, Pennella was involved in the family landscaping business from a young age. He also saw just how important family was. As he approached adulthood, he wanted to explore other paths, which led him to the Navy“I was the baby of three kids. The family culture was already set; landscaping was the thing, and we were Italians who lived in Brooklyn,” Pennella said. “I just felt like there was so much more world to see. I’m appreciating all of these things now, in hindsight, but as an 18-year-old, I just wanted to get going. So I joined the military, and it was the scariest thing I ever did.”<h2>The Military to Corporate Transition</h2>For Pennella, the military was a way to fast-track personal growth, in a way, allowing him to explore what it would mean to go out on his own. It meant leaving his hometown and taking on the adventure without familial backing.He spent about four years in the Navy, working on submarines and doing things like monitoring nuclear reactors through a keyhole. In addition to meeting new people and seeing new places, his time in the Navy set Pennella up with a technical foundation that would define his corporate journey.This military background and technical proficiency opened doors for Pennella as he transitioned to civilian life. He was hired as a field service engineer for a biomedical company before even completing a college degree, but he was already looking toward the “next rung” of the ladder.“I was looking up at the next rung. I thought, ‘I can do that, and to do that, I would need an education directly in management,’” he said. “I decided to sign up for distance learning and see if I could work full-time and go to school at the same time. I did that for about five years. My master’s was in business management.”As he continued to climb the corporate ladder, Pennella returned to lessons he learned in his early landscaping years.“Whether you're showing up to someone's home to take care of a lawn or whether you're showing up to a hospital mid-surgery to take care of a blood gas instrument, the end result is still the same,” he said. “You still have to deal with people who are discontent. They don’t like the current situation, and they need to believe in you. You need to convey a plan, communicate throughout that process and close the loop at the end.”“Regardless of the perceived severity of what you’re fixing, any type of field service is similar,” he continued. “When I worked for my father as a landscaper, it was the exact same thing. A different product, but the exact same customer-facing experience. They want to know what you can do for them. ‘I’m in this situation. How can you help me? And can I contact you if I need anything?’ If you answer all those questions, they're happy. It was the same thing in medical device field service. So, I did well by literally copying the same tenets my father taught me.”Throughout his corporate career, Pennella’s approach earned him and his teams multiple awards and widespread recognition. But as he advanced, it also began to demand more from Pennella in terms of travel. When these requirements began to overshadow his family time, he knew it was time for a change.“I was successful, but my family is so important to me, and they were not more than 20% of my week in any given week in that life,” he said. “I knew it was time for a change.”Today, Pennella says that decision was fueled by the people who matter most — his wife of 14 years, Maria, who is also his partner in running the business, and their two daughters, Dora (11) and Gigi (7). He describes them as his daily inspiration and the driving force behind his decision to build something that would allow him to be present, ambitious and rooted at home all at once.“I didn’t even think of landscaping again, because that was what my dad did,” he continued. “I did electronics in the Navy, and that was my thing. But my father and I, one thing we have in common is the love of family. He couldn’t wait to get home and spend time with us when I was young, and I share that same view.”So, when he first began searching for his next opportunity, Pennella was looking for other roles in the same industry. He wanted to stick with “his thing,” just in a capacity that would require less travel and allow for more family time. After realizing that, at his level of seniority, any new role would be more of the same, he went to step two: franchises.<h2>Identifying Lawn Doctor: The Return to the Lawn Care Business</h2>“There are about a billion franchises for anything you could possibly think of, so how do you choose one?” he said. “I ended up finding some really great people — some franchise brokers. I took the Zorakle Assessment, and two days later, they called and said, ‘Hey, have you ever heard of&nbsp;<a href="https://1851franchise.com/lawndoctor/info">Lawn Doctor</a>?’”At this point, Pennella had not mentioned Lawn Doctor to the brokers, but he remembered it from childhood. He saw the green thumb logo and vehicles in the community and, as a child, asked his father how the business model worked since he never saw them cutting anyone’s lawn. At the time, his father explained that fertilization was one of the more profitable services in the lawn care space, but the conversation stopped there.So, when Pennella was presented with the Lawn Doctor franchise opportunity decades later, it almost felt meant to be.“When I started doing some research, I realized it might be the perfect fit. It tied in with my nostalgia, my culture, my history, my skill sets — everything,” he said. “And again, it’s field service. It wasn’t a straight line, and I don’t know where I would be if it wasn’t for the folks who guided me in the selection process. But when they said ‘Lawn Doctor,’ I thought, ‘Are you kidding me? I used to joke about comparing Lawn Doctor to the type of work I did in my father’s business.’ And here I am, the owner of a Lawn Doctor franchise! And I couldn’t be happier with the choice.”<h2>Building Momentum Through a Culture of Collaboration</h2>As Pennella launched&nbsp;<a href="https://www.lawndoctor.com/naples-fl/">Lawn Doctor of Naples-LaBelle-Marco Island</a>, he applied a sophisticated management lens to a local service model. This approach has already yielded impressive results, driving Pennella to blow his first-year projections out of the water within a couple of months. By focusing on communication and personal outreach, including knocking on clients’ doors himself, he was able to build trust and set the business up for an amazing first year.“It’s a simple, scalable model, and it sets you up to make your money back in a fairly short time frame,” he said. “It’s a great choice for a calculated risk-taker.”In addition to his own analytical lens, Pennella’s success has been driven by the support of the entire franchise system. Previously accustomed to a “dog-eat-dog” atmosphere in corporate America, Pennella was pleasantly surprised by the collaborative nature of the Lawn Doctor system. While he has worked diligently to educate himself on all facets of the business, he realized that, with the franchise system behind him, he didn’t have to absorb all of the information immediately and completely.“In the corporate world, everyone is looking for their own win. Here, a rising tide floats all ships,” he said. “I have at least five other owners and a dedicated mentor that I can call any time for any reason, and they’ll have an answer. I’m not scared to take on things I might not be an expert on yet because I have the backup to help me find those answers if needed.”&nbsp;Pennella is quick to credit those who have walked beside him during this first year. He highlights&nbsp;<a href="https://www.linkedin.com/in/scottspitz/">Scott Spitz</a> of&nbsp;<a href="https://www.lawndoctor.com/lakeworth-fl/lawn-care-in-west-palm-beach/">West Palm Beach</a>, who has served as a dedicated mentor, providing the institutional knowledge that only a veteran owner can offer. He also expresses deep gratitude for the ongoing support from&nbsp;<a href="https://www.linkedin.com/in/rafael-valle-a92584103/">Ralph Valle</a> in&nbsp;<a href="https://www.lawndoctor.com/jacksonville-fl/lawn-care-in-jacksonville/">Jacksonville</a> and the&nbsp;<a href="https://www.lawndoctor.com/fortmyers-fl/home/">Duffy family in Fort Myers</a>, whose insights helped him navigate the nuances of the Florida market, illustrating just how valuable it is to be a part of the Lawn Doctor system, which functions as a true team.As he prepares for continued growth, Pennella recognizes that there will be additional learning and growth opportunities as a Lawn Doctor owner, but he’s ready for them, and he encourages others in a similar position to consider taking the leap, as well.“If you are willing to learn agronomy and work closely with the franchisor, this can change your life,” he said. “It gave me the one thing I couldn’t find in the corporate world: the ability to put my family first without sacrificing my ambition. It’s the best decision I’ve ever made.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/lawndoctor">https://1851franchise.com/lawndoctor.</a>&nbsp;

Photo of Lawn Doctor franchisee Dominick Pennella and family

After making the switch to franchising for better work-life balance and to prioritize his family, Dominick Pennella exceeded his first-year projections by 50% in his first few months of operations.

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Design with photo of John Perry and Lawn Doctor logo

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Lawn Doctor Franchisees Surpass 600 Customers in Under Two Years

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