Lawn Doctor

<a href="https://1851franchise.com/lawndoctor" style="text-decoration-line:none" target="_blank">Lawn Doctor</a> finished the second quarter of 2019 with a bang as a fresh group of new partners kicked off their first full Spring seasons and several more wrapped up June training.&nbsp;

Sixteen franchisees hit the grass running in the latest group of the <a href="https://1851franchise.com/lawndoctor/lawn-doctor-offers-soft-launch-options-to-those-joining-the-team-to-prioritize-franchisee-success-2709777" style="text-decoration-line:none" target="_blank">lawn care brand&rsquo;s RAMP program</a>, which gives new owners all the tools they need to start up. &ldquo;We feel that this is one of our strongest groups of new franchisees in years,&rdquo; said Eric Martin, Vice President of Franchise Development at <a href="https://lawndoctorfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lawn-doctor-wraps-up-q2-by-kicking-off-huge-spring-season-graduating-june-class-of-franchisees-2710470" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Lawn Doctor</a>.&nbsp;

Jim Coia is one<a href="https://1851franchise.com/lawndoctor/friends-and-franchisees-the-coias-and-the-fosters-are-all-in-with-lawn-doctor-2709532#trending" style="text-decoration-line:none" target="_blank"> of those impressive new partners</a>. &ldquo;He opened in February and is breaking all kinds of records, even exceeding 325 active customers before hitting July,&rdquo; said Martin. &ldquo;There are quite a few more in their first full Spring with around 200 customers. When you look at our model and our average 82% annual retention rate, many of these newer owners are going to have enormous 2020 Spring seasons as well.&rdquo;

New programs and tools

Of course, this enormous success isn&rsquo;t merely a stroke of luck. Lawn Doctor has seriously honed its ground game tactics&mdash;from cause-based initiatives to fun local events to other guerilla marketing programs&mdash;and gets them rolling as early as possible. The franchise supports owners every step of the way, setting clear expectations for new partners with an accountability model that yields results.

&ldquo;There is just so much going on during the start-up phase,&rdquo; said Martin. &ldquo;Our aggressive media campaign with a mix of digital and direct mail programs during the power window (pre-Spring) is helping owners take full advantage of the selling season. We have beefed up RAMP support through visits from seasoned franchisees in addition to our corporate visits. We want to help owners prioritize their time and focus on providing great service, as this leads to strong retention year-to-year.&rdquo;

Lawn Doctor has introduced several new programs and tools this year to support franchisees, including those that leverage the power of technology. A new online training portal facilitates communication between franchisees&mdash;and between owners and staff&mdash;while driving operational improvements. Another new platform provides owners with key performance indicators on sales and service delivery metrics to consistently assess their businesses and stay on pace. Further, new recruiting tools help franchisees meet the demands of their growing customer bases.&nbsp;

On the marketing and sales side, the brand centralized its marketing programs to leverage its buying power, driving down the cost per lead/sale and increasing customer awareness. Lawn Doctor also activated its new in-house call center earlier this year, which helps sell annual programs while allowing new partners to focus on building local relationships and increasing customer retention.

June training for new franchisees

Five new Lawn Doctor owners graduated from the June 2019 training class. One of those franchisees is Cathi DeBurger of Cincinnati, Ohio. She worked for 30 years in banking, starting as a teller and working her way up to manager. She loved the customer service and daily problem-solving skills that the career cultivated in her.

When her company went through a reorganization and her job was eliminated, DeBurger knew she didn&rsquo;t want to go back to corporate life. &ldquo;I wanted more control over what I do every day and how much I could earn,&rdquo; she said. &ldquo;If I work hard, I want to be rewarded for that.&rdquo;

In February, DeBurger found Lawn Doctor with the help of a franchise broker. It met all her must-have criteria, so she visited the corporate headquarters in April. &ldquo;I liked the atmosphere,&rdquo; she said. &ldquo;Everyone seems to have fun working at Lawn Doctor. It&rsquo;s a breath of fresh air compared to where I came from.&rdquo;&nbsp;

She signed on in May and headed to training the very next month. &ldquo;They cover everything,&rdquo; she said. &ldquo;I&rsquo;m a visual learner, so seeing the equipment, touching it and talking to the head of operations was invaluable. They covered marketing, which was a big selling point for me. We saw the call center and talked to a representative as well as the manager. We had almost two whole days with the agronomist on staff&mdash;we picked his brain about state requirements in each of our locations. It was a lot of information and it really connected some dots.&rdquo;

Another June graduate, Travis Petrik of Billings, Montana, also came to Lawn Doctor after a long career in customer service. Petrik began working for the local KMart after graduating high school. 35 years later, he retired from his role as a district manager.&nbsp;

&ldquo;I was looking for a job and after being on the road for KMart and working independently, I didn&#39;t really relish the idea of having a boss, per se,&rdquo; said Petrik. &ldquo;I also have this thing about green lawns. With every house my wife and I move into, I have a secret battle with my neighbors to have the best lawn. I don&#39;t brag or challenge them, I just want the best looking yard in the neighborhood.&rdquo;

After extensive research, Petrik found the Lawn Doctor brand in February. &ldquo;The more I heard, the more it felt right,&rdquo; he said. &ldquo;I narrowed it down to around five brands, but it really was a no-brainer that Lawn Doctor was my cup of tea.&rdquo;

Petrik&rsquo;s visit to Lawn Doctor&rsquo;s headquarters was a tipping point. &ldquo;When my wife and I were given the marketing presentation, it was so impressive that it blew my mind,&rdquo; he said. &ldquo;Just hanging around the corporate offices, you really pick up on a vibe. The first thing see when you walk in is a putting green. Everyone seems to really, truly enjoy working with each other.&rdquo;

During the June training, what stood out most to Petrik was the brand&rsquo;s proprietary equipment. &ldquo;That definitely gives any Lawn Doctor a distinct advantage over their competition,&rdquo; he said. &ldquo;Another thing that stood out was speaking with an <a href="https://estatenvy.com/details/540/Lawns-Shrubs-and-Plants-Best-Practices-for-a-Successful-Lawn-?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lawn-doctor-wraps-up-q2-by-kicking-off-huge-spring-season-graduating-june-class-of-franchisees-2710470" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">agronomist as high-caliber as Chris Sherrington</a>.&rdquo;

A genuine lover of healthy grass, Petrik is looking forward to transforming a lawn covered in dandelions into one that&rsquo;s beautifully green&mdash;and doing it on his own terms. &ldquo;I want to be my own boss,&rdquo; he said. &ldquo;If I don&rsquo;t get paid, it&rsquo;s my own problem.&rdquo;

Plus, he&rsquo;s ready to test his methods on the best lawn in his own neighborhood. &ldquo;I&rsquo;ve already bought the stuff. I&rsquo;m just waiting for a dry day to put it on my lawn,&rdquo; he said. &ldquo;If you&rsquo;re a Lawn Doctor, you better not have a weed in your lawn, huh?&rdquo;

This summer, new partners like DeBurger and Petrik will start raising brand awareness locally as the latest class of RAMP participants continue caring for their neighbors&rsquo; lawns. And considering the exponential growth and innovation the system has experienced recently, as the season turns to autumn, even more potential franchisees will certainly find the flexible, rewarding business to be exactly <a href="https://1851franchise.com/lawndoctor/why-fall-can-be-a-great-time-to-open-a-lawn-doctor-2706316#category" style="text-decoration-line:none" target="_blank">what they&rsquo;ve been looking for</a>.

Lawn Doctor Wraps Up Q2 by Kicking Off Huge Spring Season, Graduating June Class of Franchisees

1851 Franchise

Newest franchise owners refuse to let the grass grow under their feet, thanks to the lawn care franchise’s continuously improving programs and systems

This brand page has been paid for by LAWN DOCTOR. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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After 11 years of ownership in Hot Springs, Arkansas, and more than 20 years with the brand, Todd and Janis Rucker have exited their&nbsp;<a href="http://lawndoctorfranchise.com">Lawn Doctor</a> franchise. In January, the pair officially closed a seven-figure deal as the business was acquired by their former general manager,&nbsp;<a href="https://www.linkedin.com/in/russell-dunning-218b1962/">Russ Dunning</a>, and his wife, Kalin, who will lead the next era of growth in the community.“When I hired Russ about six and a half years ago, I hired him with the intention of replacing me,” Todd said. “I feel like the transition with Russ was great because he’s been involved in a lot of the day-to-day decisions, and again, ultimately, we both knew that he and Kalin were going to acquire it.”While the Ruckers have spent the last few years actively preparing for a healthy exit from the Hot Springs territory, their journey with&nbsp;<a href="https://1851franchise.com/lawndoctor/info">Lawn Doctor</a> goes back much further.<h2>A Decades-Long History With the Brand</h2>The Ruckers’ first introduction to Lawn Doctor was over 20 years ago when they purchased a territory in another part of Arkansas, which they built from the ground up.“We had that up and running for about five or six years before we moved to Hot Springs,” Todd said. “After about a year there, I went to work for the local Hot Springs franchise and worked there for about five years. I was just thinking, ‘Let me get my kids through school, and we’ll see what happens.’ Then we ended up having an opportunity to buy it. We purchased that in 2015 and had it until early this year. It’s kind of a roundabout way of getting here, but had we not had the experience of learning and making a few mistakes [with our first territory], I don’t think this one would have gone quite as well.”When Todd learned of the opportunity to acquire the Hot Springs territory, he was confident that, using his prior experience as an owner and time spent as a team member in Hot Springs, he would be able to not just successfully acquire but continue to grow the business.&nbsp;<h2>A Thoughtful Ownership Journey Rooted in Stewardship</h2>A few years into leading the Hot Springs territory, Todd began looking to hire his eventual replacement, knowing the business would eventually change hands.“Our philosophy is that we don’t really own anything in this world anyway. We’re just a steward over it for a period of time,” he said. “So, when we took this business over, even though our names were on everything and we were the ‘owners’ of it, I knew we were a steward of it for a period of time. We did not know how long that was going to be. It’s a good mentality to realize that you’re not going to own anything forever. That’s freeing, in my opinion.”Though he never dodged the responsibility or accountability associated with business ownership, Todd knew that something would change down the line.“You manage it well and take care of it, but also think, down the line, what happens if I had a stroke? I want someone in there so that the business would continue on,” he said. “To make sure Janis would be alright until she could sell it, but also for everybody else that’s involved. There were 19 other families that were dependent on me being a responsible business owner. So I felt an obligation to have, at a minimum, somebody in there who would keep the day-to-day going. If we can find someone that could do the day-to-day but also transition to ownership one day — that’s even better.”When Russ joined the team, Todd took this approach. He knew that Russ would eventually take over, and he worked diligently to ensure Russ had the experience and expertise necessary to facilitate a seamless transition whenever that time came.<h2>The Road to the Exit</h2>While Todd had been working with Russ consistently to prepare him for the eventual transition, he embraced a more structured approach in early 2025.“I knew the energy had gone out of me,” he said. “I could have continued on for a couple more years with Russ running things day-to-day, but I didn’t think that was healthy for the business. I knew it was time to transition; I thought it was the fairest thing to do for everybody involved. I didn’t want the business to decline because my energy had waned.”After making the decision, though, Todd stayed engaged with Russ. He let Russ know in early 2025 that it would be their last year together, and they took on the next 12 months with intention.“That was leading into our spring season,” Todd said. “At that point, we both had to get over the shock. So we just went back to work, and throughout the year, I tried to show him the things that we did each time of the year — sales, advertising and things of that nature. He was already deeply involved, but we got him a little more involved with things like ‘Here’s who I talk to about the advertising,’ or ‘Here’s what’s going on in my mind.’”Ensuring Russ had the experience necessary and taking a step back to truly let him lead, the Ruckers set the stage for a smooth transition. While the existing team didn’t know exactly what was going on behind the scenes, Todd says they were getting accustomed to Russ being the leader and Todd and Janis popping in on occasion rather than being there all the time.Earlier this year, Todd and Janis officially exited the business, and Russ and Kalin took it over.Now in their early 60s, the Ruckers are taking time to travel, focus on their bucket list and take a bit of a breather.“Janis is happy to be a full-time grandmother. I intend to work at least part-time in the future, but I’m not sure what that will look like,” Todd said. “The immediate future is to travel and then see… I’m using this as my gap year.”As for the future of the business, the Ruckers are proud of what they’ve built and optimistic about what’s to come in Hot Springs.“Over the years, Russ has helped vet people, so they’re as much his team members as they were ours. And the fact that he was involved in the day-to-day decisions for several years was also good. It has worked out wonderfully,” Todd said. “I think Lawn Doctor of Hot Springs is in better hands now than it was when we had it. I hate to say that, but they’re very qualified. They’re great. And that’s what you want to do! You want it to get better.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/lawndoctor">https://1851franchise.com/lawndoctor</a>.&nbsp;

Photo of former Lawn Doctor franchise owners Todd & Janis Rucker

Drawing on lessons from their first stage of ownership, Todd and Janis Rucker built a sustainable Lawn Doctor model that ultimately led to a seven-figure sale to their longtime general manager.

franchise-resale-succession-success

For&nbsp;<a href="https://www.linkedin.com/in/dominick-pennella-9918a448/">Dominick Pennella</a>, the journey to becoming a franchise owner with&nbsp;<a href="http://lawndoctorfranchise.com">Lawn Doctor</a>, the 700-plus-unit national lawn care franchise, has unique ties back to his childhood and family. Growing up in Brooklyn in a traditional Italian family, Pennella was involved in the family landscaping business from a young age. He also saw just how important family was. As he approached adulthood, he wanted to explore other paths, which led him to the Navy“I was the baby of three kids. The family culture was already set; landscaping was the thing, and we were Italians who lived in Brooklyn,” Pennella said. “I just felt like there was so much more world to see. I’m appreciating all of these things now, in hindsight, but as an 18-year-old, I just wanted to get going. So I joined the military, and it was the scariest thing I ever did.”<h2>The Military to Corporate Transition</h2>For Pennella, the military was a way to fast-track personal growth, in a way, allowing him to explore what it would mean to go out on his own. It meant leaving his hometown and taking on the adventure without familial backing.He spent about four years in the Navy, working on submarines and doing things like monitoring nuclear reactors through a keyhole. In addition to meeting new people and seeing new places, his time in the Navy set Pennella up with a technical foundation that would define his corporate journey.This military background and technical proficiency opened doors for Pennella as he transitioned to civilian life. He was hired as a field service engineer for a biomedical company before even completing a college degree, but he was already looking toward the “next rung” of the ladder.“I was looking up at the next rung. I thought, ‘I can do that, and to do that, I would need an education directly in management,’” he said. “I decided to sign up for distance learning and see if I could work full-time and go to school at the same time. I did that for about five years. My master’s was in business management.”As he continued to climb the corporate ladder, Pennella returned to lessons he learned in his early landscaping years.“Whether you're showing up to someone's home to take care of a lawn or whether you're showing up to a hospital mid-surgery to take care of a blood gas instrument, the end result is still the same,” he said. “You still have to deal with people who are discontent. They don’t like the current situation, and they need to believe in you. You need to convey a plan, communicate throughout that process and close the loop at the end.”“Regardless of the perceived severity of what you’re fixing, any type of field service is similar,” he continued. “When I worked for my father as a landscaper, it was the exact same thing. A different product, but the exact same customer-facing experience. They want to know what you can do for them. ‘I’m in this situation. How can you help me? And can I contact you if I need anything?’ If you answer all those questions, they're happy. It was the same thing in medical device field service. So, I did well by literally copying the same tenets my father taught me.”Throughout his corporate career, Pennella’s approach earned him and his teams multiple awards and widespread recognition. But as he advanced, it also began to demand more from Pennella in terms of travel. When these requirements began to overshadow his family time, he knew it was time for a change.“I was successful, but my family is so important to me, and they were not more than 20% of my week in any given week in that life,” he said. “I knew it was time for a change.”Today, Pennella says that decision was fueled by the people who matter most — his wife of 14 years, Maria, who is also his partner in running the business, and their two daughters, Dora (11) and Gigi (7). He describes them as his daily inspiration and the driving force behind his decision to build something that would allow him to be present, ambitious and rooted at home all at once.“I didn’t even think of landscaping again, because that was what my dad did,” he continued. “I did electronics in the Navy, and that was my thing. But my father and I, one thing we have in common is the love of family. He couldn’t wait to get home and spend time with us when I was young, and I share that same view.”So, when he first began searching for his next opportunity, Pennella was looking for other roles in the same industry. He wanted to stick with “his thing,” just in a capacity that would require less travel and allow for more family time. After realizing that, at his level of seniority, any new role would be more of the same, he went to step two: franchises.<h2>Identifying Lawn Doctor: The Return to the Lawn Care Business</h2>“There are about a billion franchises for anything you could possibly think of, so how do you choose one?” he said. “I ended up finding some really great people — some franchise brokers. I took the Zorakle Assessment, and two days later, they called and said, ‘Hey, have you ever heard of&nbsp;<a href="https://1851franchise.com/lawndoctor/info">Lawn Doctor</a>?’”At this point, Pennella had not mentioned Lawn Doctor to the brokers, but he remembered it from childhood. He saw the green thumb logo and vehicles in the community and, as a child, asked his father how the business model worked since he never saw them cutting anyone’s lawn. At the time, his father explained that fertilization was one of the more profitable services in the lawn care space, but the conversation stopped there.So, when Pennella was presented with the Lawn Doctor franchise opportunity decades later, it almost felt meant to be.“When I started doing some research, I realized it might be the perfect fit. It tied in with my nostalgia, my culture, my history, my skill sets — everything,” he said. “And again, it’s field service. It wasn’t a straight line, and I don’t know where I would be if it wasn’t for the folks who guided me in the selection process. But when they said ‘Lawn Doctor,’ I thought, ‘Are you kidding me? I used to joke about comparing Lawn Doctor to the type of work I did in my father’s business.’ And here I am, the owner of a Lawn Doctor franchise! And I couldn’t be happier with the choice.”<h2>Building Momentum Through a Culture of Collaboration</h2>As Pennella launched&nbsp;<a href="https://www.lawndoctor.com/naples-fl/">Lawn Doctor of Naples-LaBelle-Marco Island</a>, he applied a sophisticated management lens to a local service model. This approach has already yielded impressive results, driving Pennella to blow his first-year projections out of the water within a couple of months. By focusing on communication and personal outreach, including knocking on clients’ doors himself, he was able to build trust and set the business up for an amazing first year.“It’s a simple, scalable model, and it sets you up to make your money back in a fairly short time frame,” he said. “It’s a great choice for a calculated risk-taker.”In addition to his own analytical lens, Pennella’s success has been driven by the support of the entire franchise system. Previously accustomed to a “dog-eat-dog” atmosphere in corporate America, Pennella was pleasantly surprised by the collaborative nature of the Lawn Doctor system. While he has worked diligently to educate himself on all facets of the business, he realized that, with the franchise system behind him, he didn’t have to absorb all of the information immediately and completely.“In the corporate world, everyone is looking for their own win. Here, a rising tide floats all ships,” he said. “I have at least five other owners and a dedicated mentor that I can call any time for any reason, and they’ll have an answer. I’m not scared to take on things I might not be an expert on yet because I have the backup to help me find those answers if needed.”&nbsp;Pennella is quick to credit those who have walked beside him during this first year. He highlights&nbsp;<a href="https://www.linkedin.com/in/scottspitz/">Scott Spitz</a> of&nbsp;<a href="https://www.lawndoctor.com/lakeworth-fl/lawn-care-in-west-palm-beach/">West Palm Beach</a>, who has served as a dedicated mentor, providing the institutional knowledge that only a veteran owner can offer. He also expresses deep gratitude for the ongoing support from&nbsp;<a href="https://www.linkedin.com/in/rafael-valle-a92584103/">Ralph Valle</a> in&nbsp;<a href="https://www.lawndoctor.com/jacksonville-fl/lawn-care-in-jacksonville/">Jacksonville</a> and the&nbsp;<a href="https://www.lawndoctor.com/fortmyers-fl/home/">Duffy family in Fort Myers</a>, whose insights helped him navigate the nuances of the Florida market, illustrating just how valuable it is to be a part of the Lawn Doctor system, which functions as a true team.As he prepares for continued growth, Pennella recognizes that there will be additional learning and growth opportunities as a Lawn Doctor owner, but he’s ready for them, and he encourages others in a similar position to consider taking the leap, as well.“If you are willing to learn agronomy and work closely with the franchisor, this can change your life,” he said. “It gave me the one thing I couldn’t find in the corporate world: the ability to put my family first without sacrificing my ambition. It’s the best decision I’ve ever made.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/lawndoctor">https://1851franchise.com/lawndoctor.</a>&nbsp;

Photo of Lawn Doctor franchisee Dominick Pennella and family

After making the switch to franchising for better work-life balance and to prioritize his family, Dominick Pennella exceeded his first-year projections by 50% in his first few months of operations.

navy-veteran-dominick-pennella-success

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Happinest-Lawn-Doctor-Franchisee-Ralph-Valle-Profile-Jacksonville-FL-June-2025

From Near-Quit to 7 Figures: Success With Lawn Doctor in Jacksonville, Florida

lawn-doctor-franchise-success-jacksonville

Each year, Entrepreneur’s Franchise 500 ranking is published, highlighting the strongest franchise brands in the industry. The list is prepared through the evaluation of over 150 data points spanning categories like growth, support and financial strength. In other words, size or rapid growth alone won’t guarantee a brand a spot in the ranking.&nbsp;For many franchise brands, being included in the ranking is an important achievement. According to a&nbsp;<a href="https://www.entrepreneur.com/buying-a-franchise/for-47-years-this-brand-has-kept-up-with-mcdonalds-and-dunkin-have-you-heard-of-it">recent Entrepreneur article</a>, only three brands have enjoyed the honor every year since the ranking started 47 years ago. McDonald’s and Dunkin’, two industry giants, make sense. The third is&nbsp;<a href="https://lawndoctorfranchise.com/">Lawn Doctor</a>, a smaller brand but clearly just as strong.Part of the larger&nbsp;<a href="http://happinestbrands.com">Happinest Brands</a> portfolio,&nbsp;<a href="https://1851franchise.com/lawndoctor/info">Lawn Doctor</a> is a 665-unit lawn care brand. While the brand has evolved over the years, CEO&nbsp;<a href="https://www.linkedin.com/in/scottfrith">Scott Frith</a> told Entrepreneur that the brand’s commitment to taking care of its franchisees has also been a key contributor to its success.“My father once said, ‘Treat a franchisee as if they can leave you tomorrow and you’ll be okay.’ In other words, make sure you understand their value in building this business alongside you. And that’s been a guiding principle,” Frith said. “So a real differentiator for us is how we’ve created the structures to help every franchisee unlock [success]. We’ve really ramped up training. For new franchisees, we have pre-training with digital content, then class for a week, practical training in the field — and then it’s ongoing with new initiatives. You also have a dedicated person with you for two years.”As Frith looks toward the future, he’s transparent about what has and hasn’t worked for Lawn Doctor, and he recognizes how the brand’s strength and history benefit owners across the Lawn Doctor system and larger Happinest Brands network.“Lawn Doctor, almost 60 years old now, is bringing a lot of operational experience — nearly 4,000 years between our franchisees and our team — across the platform,” he said. “So certainly that brings value to emerging brands that are small and learning.”Read the full article&nbsp;<a href="https://www.entrepreneur.com/buying-a-franchise/for-47-years-this-brand-has-kept-up-with-mcdonalds-and-dunkin-have-you-heard-of-it">here</a>.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/lawndoctor">https://1851franchise.com/lawndoctor</a>.&nbsp;

Photo of Lawn Doctor team member working outside, wearing blue button-down and khakis

Only three brands have been included in Entrepreneurs highly competitive Franchise 500 ranking every year. Lawn Doctor is one of them, standing next to some of the biggest names in franchising.

Lawn Doctor Wraps Up Q2 by Kicking Off Huge Spring Season, Graduating June Class of Franchisees

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