With over 20 years of experience in the lawn and landscape industry, as well as additional experience working with a janitorial company and managing multiple rental units, John Perry has driven growth as a business leader across various sectors.
After expanding into fertilization independently, buying out a former subcontractor who was ready to retire, Perry had an opportunity to invest in an existing lawn care franchise in a nearby market. While that deal fell through as the previous owner decided to sell the business to his general manager, the encounter was what opened Perry’s eyes to franchising — and eventually led him to Lawn Doctor.
“That’s how I became intrigued by franchising at first, and as I was looking into other opportunities, I came across Lawn Doctor,” Perry said. “After going through the due diligence process, I felt like it was actually a better fit for our organization than the other franchise would’ve been. We researched the franchise opportunity further, and that’s how we joined Lawn Doctor.”
Though he had prior business experience, Perry said the other concepts relied heavily on word-of-mouth awareness. Lawn Doctor’s robust marketing support was a key differentiator for Perry as he knew he’d have access to resources and shared efforts that would lighten the load and allow him to maintain focus on his other teams, too.
“I had been running a family business. It’s always been word-of-mouth; we don’t do a lot of marketing,” Perry said. “So, it was a completely different animal for us, and I needed that help to be able to grow. That’s what attracted me to Lawn Doctor.”
In addition to the tactical support Perry received, he was very attracted to the family-like approach.
“Speaking to other franchise owners and having that built-in peer group was crucial to me,” he said. “To be able to learn from others’ mistakes and have a network that I could plug into and grow alongside meant a lot to me.”
“John’s success journey with Lawn Doctor demonstrates the unique value that exists within our franchise system,” said Eric Martin, senior vice president of franchise development at Happinest Brands, Lawn Doctor’s parent company. “The technical support that comes with the franchise model is a game-changer for many entrepreneurs, and access to the amazing group of business owners we have here at Happinest is just another perk. Combining these supports with the drive of an entrepreneur like John creates a powerful business that’s positioned to succeed for years to come.”
Since converting his business to a Lawn Doctor franchise, Perry has seen significant returns. Though he’s still in what he calls the building phase, he has been able to triple top-line fertilization sales in his Lawn Doctor in the first three years.
“We’re working to build a company that, long-term, will be a higher value to either resell or have it operate on its own without my time invested in it,” he said. “You have to get to that break-even point, but the long-term benefit is certainly there as we grow the company.”
For entrepreneurs who convert to or invest in Lawn Doctor, the brand offers a platform through which they can become more integrated in their communities and continue pursuing sustainable business growth with the backing of a strong system.
With hiring and training support from Lawn Doctor, franchisees can build reliable teams that allow them to focus even more on the business rather than completing the daily tasks.
“I primarily focus on the sales and customer relationships and making sure I have the staff in place to handle the operations — the customer service relationships and the technical aspect of actually going out and servicing the lawns,” Perry said. “We had some people in place who we transitioned over to the Lawn Doctor business and trained. We also have systems in place to pay for performance. And we utilized programs Lawn Doctor recommended to target other prospective hires in the community as we worked to grow our teams.”
This balance of guidance and flexibility means franchisees get access to key business advantages, like cost-saving programs and mentorship from other, more established owners through the Ladders Program, while still feeling a true sense of ownership in their business.
“Lawn Doctor has systems in place that you can plug into, but they really, truly look at you as an individual business owner,” Perry said. “You have some leeway to operate your individual area in the way that you want.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/lawndoctor/info.
Lawn Doctor
SPONSORED
As an experienced lawn care professional, John Perry saw an opportunity to grow with the backing of an established franchise and elevated strategic marketing by converting to the Lawn Doctor brand.
With over 20 years of experience in the lawn and landscape industry, as well as additional experience working with a janitorial company and managing multiple rental units, John Perry has driven growth as a business leader across various sectors.
After expanding into fertilization independently, buying out a former subcontractor who was ready to retire, Perry had an opportunity to invest in an existing lawn care franchise in a nearby market. While that deal fell through as the previous owner decided to sell the business to his general manager, the encounter was what opened Perry’s eyes to franchising — and eventually led him to Lawn Doctor.
“That’s how I became intrigued by franchising at first, and as I was looking into other opportunities, I came across Lawn Doctor,” Perry said. “After going through the due diligence process, I felt like it was actually a better fit for our organization than the other franchise would’ve been. We researched the franchise opportunity further, and that’s how we joined Lawn Doctor.”
Though he had prior business experience, Perry said the other concepts relied heavily on word-of-mouth awareness. Lawn Doctor’s robust marketing support was a key differentiator for Perry as he knew he’d have access to resources and shared efforts that would lighten the load and allow him to maintain focus on his other teams, too.
“I had been running a family business. It’s always been word-of-mouth; we don’t do a lot of marketing,” Perry said. “So, it was a completely different animal for us, and I needed that help to be able to grow. That’s what attracted me to Lawn Doctor.”
In addition to the tactical support Perry received, he was very attracted to the family-like approach.
“Speaking to other franchise owners and having that built-in peer group was crucial to me,” he said. “To be able to learn from others’ mistakes and have a network that I could plug into and grow alongside meant a lot to me.”
“John’s success journey with Lawn Doctor demonstrates the unique value that exists within our franchise system,” said Eric Martin, senior vice president of franchise development at Happinest Brands, Lawn Doctor’s parent company. “The technical support that comes with the franchise model is a game-changer for many entrepreneurs, and access to the amazing group of business owners we have here at Happinest is just another perk. Combining these supports with the drive of an entrepreneur like John creates a powerful business that’s positioned to succeed for years to come.”
Since converting his business to a Lawn Doctor franchise, Perry has seen significant returns. Though he’s still in what he calls the building phase, he has been able to triple top-line fertilization sales in his Lawn Doctor in the first three years.
“We’re working to build a company that, long-term, will be a higher value to either resell or have it operate on its own without my time invested in it,” he said. “You have to get to that break-even point, but the long-term benefit is certainly there as we grow the company.”
For entrepreneurs who convert to or invest in Lawn Doctor, the brand offers a platform through which they can become more integrated in their communities and continue pursuing sustainable business growth with the backing of a strong system.
With hiring and training support from Lawn Doctor, franchisees can build reliable teams that allow them to focus even more on the business rather than completing the daily tasks.
“I primarily focus on the sales and customer relationships and making sure I have the staff in place to handle the operations — the customer service relationships and the technical aspect of actually going out and servicing the lawns,” Perry said. “We had some people in place who we transitioned over to the Lawn Doctor business and trained. We also have systems in place to pay for performance. And we utilized programs Lawn Doctor recommended to target other prospective hires in the community as we worked to grow our teams.”
This balance of guidance and flexibility means franchisees get access to key business advantages, like cost-saving programs and mentorship from other, more established owners through the Ladders Program, while still feeling a true sense of ownership in their business.
“Lawn Doctor has systems in place that you can plug into, but they really, truly look at you as an individual business owner,” Perry said. “You have some leeway to operate your individual area in the way that you want.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/lawndoctor/info.
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