bannerFranchisee Stories

After Two Years of Virtual Instruction, Jennifer Bellamine Opens Physical IDEA Lab Kids Location To Meet Additional Community Demand

The education concept provides enrichment activities for students, and Bellamine found a demand beyond what could be delivered through online and mobile options.

By Morgan Wood1851 Franchise Contributor
SPONSORED 3:15PM 12/16/22

IDEA Lab Kids, the award-winning STEAM-focused enrichment concept, is growing in Wesley Chapel, North Carolina. Jennifer Bellamine, the franchisee, mom and tech expert behind the operation, has been with IDEA Lab Kids for two years but saw the need for in-person enrichment opportunities in the area. She then decided to build her first brick-and-mortar location.

“I knew firsthand that a family with two working parents is always on the lookout for excellent after-school and summer programs,” Bellamine said. “And there really wasn’t an educationally-focused program for elementary schoolers in the area that would provide a safe space for kids to be themselves and explore their creativity. I discovered IDEA Lab Kids, and I immediately loved the concept for my own son, so I thought that maybe other parents would too.”

Bellamine spent over two decades in technology, but after losing her father and having her son, she felt reinvigorated to follow her passions. Though she volunteered at an orphanage in South America for a while, she felt driven to bring a space to her own community where kids could “just be kids” while simultaneously growing their creativity. IDEA Lab Kids provided the perfect vessel for this mission.

In the summer of 2020, she opened her virtual and mobile IDEA Lab Kids, and on October 5, her physical location opened in Wesley Chapel.

“We’re excited to be opening this new location with Jennifer,” said Devina Bhojwani, president of IDEA Lab Kids. “The Wesley Chapel location is the second brick-and-mortar location in North Carolina, and we look forward to continuing to develop across the state with passionate franchise owners.”

Bellamine is already using her IDEA Lab Kids location to give back to the community in meaningful ways.

“Being able to open up to the community through this brand really stood out to me,” she said. “Since we secured a physical location, we hosted two soccer teams’ end-of-season celebrations. Just being able to offer services and space like that is amazing to me. I want to use my space and business to give back to the community.”

Looking forward, Bellamine says she’s excited to continue giving back and providing meaningful experiences to her students.

As IDEA Lab Kids franchisees, owners receive top-notch support through training, site selection, cutting-edge STEM+Arts content, and ongoing operational needs and are led by a team of passionate, education-minded professionals. In the enrichment learning space, franchisees can stand out thanks to their unique STEAM-focused approach, emphasis on creativity and easy-to-access remote instruction. No matter where a student is or how they best learn, their curiosity and intellectual development are fostered within IDEA Lab Kids programs.

“No matter what I do, I want to devote myself to making an impact,” she explained. “I want kids to be their authentic selves at IDEA Lab Kids. At school, they have to conform to certain rules; not to say there aren’t rules and structure here, but I try to give kids the space to express their creativity and encourage them to demonstrate it.”

The startup costs for an IDEA Lab Kids franchise range from $163,000 to $465,000. The franchise fee is $35,500. To learn more about franchising with IDEA Lab Kids, visit