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February 25 is Introduce a Girl to Engineering Day: A worldwide campaign dedicated to getting young girls excited about learning opportunities in the engineering space.&nbsp;Across the globe, engineers are putting their heads together to empower young women to pursue opportunities in STEAM (Science, Technology, Engineering and Applied Mathematics) fields, and <a href="https://www.franchise.idealabkids.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=idea-lab-kids-celebrates-introduce-a-girl-to-engineering-day-2715110" target="_blank" rel="nofollow">IDEA Lab Kids</a> is no exception. The hands-on, after-school learning franchise with more than 25 locations throughout the U.S. and Canada offers young girls and boys opportunities to explore engineering and other STEAM disciplines, not just on February 25, but every day, through its classes, camps and workshops.Through <a href="https://1851franchise.com/idealabkids/info">IDEA Lab Kids</a>’ cutting-edge curriculum, aspiring young engineers can get their hands dirty in a range of fields: mechanics, chemistry, electric, automotive, sustainability — you name it.&nbsp;<a href="https://www.linkedin.com/in/warrenaugustin/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=idea-lab-kids-celebrates-introduce-a-girl-to-engineering-day-2715110" target="_blank" rel="nofollow">Warren Augustin</a>, the program director for IDEA Lab Kids’ Spring Branch, Texas location, and <a href="https://www.linkedin.com/in/fernando-mart%C3%ADnez-015b3a16a/?trk=public_profile_similar-profiles_profile-result-card_result-card_full-click&utm_source=1851franchise.com&utm_medium=article&utm_campaign=idea-lab-kids-celebrates-introduce-a-girl-to-engineering-day-2715110" target="_blank" rel="nofollow">Fernando Martinez</a>, the franchise brand’s marketing manager, say they are proud to be in a position to inspire so many young minds, and they’re especially excited about the number of girls who have taken interest in engaging with STEAM education.&nbsp;“Because of COVID, our class sizes are a little smaller right now, but about nine of our 40 total students are girls,” said Augustin. “But over the last week, I’ve gotten 10 to 15 calls from moms looking to enroll their daughters in our robotics classes and other engineering programs. We’re all about that girl empowerment.”&nbsp;To ensure that students get the most out of the programs they’re enrolled in and have an opportunity to truly engage with what they’re learning, IDEA Lab Kids keeps its class sizes small. With a 12:1 student to instructor ratio, students get critical hands-on time and attention to develop their engineering skills and feel a sense of comfortability and ownership in the space.“IDEA Lab Kids is a company that’s really&nbsp;passionate about the intersection of the Arts and&nbsp;Social&nbsp;Sciences with STEM principles, and the possibilities for disrupting traditional educational styles with new technologies and creative, engaging ways of teaching.”&nbsp;Martinez said. “STEAM enforces critical thinking, and boots creativity with hands-on experience. Having fun while learning gets kids super excited. We really have a diverse curriculum that covers all aspects of the STEAM spectrum.”Augustin says that at the core of it all, IDEA Lab Kids is giving students a creative space to explore their interests in science, engineering and art. And it’s because of that kind of creative freedom that they’re learning about who they are and what they want to do.&nbsp;&nbsp;“We’re giving girls the opportunity and space to discover what they want to do. At the Lab whatever they want to grow to do, they can do it,” said Augustin. “They get excited because they can explore their identity and the careers of the future. We’re providing the template for them to develop the skills of tomorrow while create their own things, and be the best version of themselves.”<a href="https://www.linkedin.com/in/devina-bhojwani-3452053?utm_source=1851franchise.com&utm_medium=article&utm_campaign=idea-lab-kids-celebrates-introduce-a-girl-to-engineering-day-2715110" target="_blank" rel="nofollow">Devina Bhojwani</a>, IDEA Lab Kids’ co-owners and president, says her team is always looking for ways to innovate and educate young minds through STEAM-based education, and she’s thrilled about the increasing opportunities to encourage young girls to take interest in programs that will set them up for success in the future.&nbsp;“It’s so important for kids to be introduced to STEAM activities at a young age,” Bhojwani said. “I’m really grateful to be in a position that’s fostering so much creativity and yearning for new knowledge in young girls and boys. For me, that’s a big motivator in our efforts to expand to more communities across the country.”The startup costs for an IDEA Lab Kids franchise range from $98,100 to $271,000. The franchise fee is $35,500. To learn more about franchising with IDEA Lab Kids, visit<a href="https://www.franchise.idealabkids.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=idea-lab-kids-celebrates-introduce-a-girl-to-engineering-day-2715110" target="_blank" rel="nofollow"> https://www.franchise.idealabkids.com</a>

IDEA Lab Kids Celebrates Introduce a Girl To Engineering Day

1851 Franchise

The hands-on, after-school learning franchise is inspiring young girls with STEAM-based education opportunities, not just on holidays, but every day of the year.

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How California’s Tulare County Office of Education Expanded Access to Hands-On Learning With STEAM on Demand

IDEA Lab Kids Franchisee Ryan Baker Is Filling the Gap for STEAM in Edmonton, Where Schools Are Seeing an Enrollment Boom 

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Why IDEA Lab® Kids Could Be a Great Choice for Prospective Franchisees Right Now

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Edmonton, Canada, has seen a&nbsp;<a href="https://edmontonglobal.ca/news/canadas-fastest-growing-metro-the-edmonton-region/">sharp population increase</a>, growing 3% from July 2024 to July 2025, the fastest rate in the country. The pressure is also evident in local schools, where enrollment has&nbsp;<a href="https://edmontonjournal.com/news/local-news/school-space-cant-keep-up-with-growing-edmonton-public-student-population">risen by 50% over the past 12 years</a>. With more students in classrooms, STEAM subjects (science, technology, engineering, arts and mathematics) can be harder to fit in, which is part of the reason supplemental programs like&nbsp;<a href="https://franchise.idealabkids.com/">IDEA Lab Kids</a> have become a resource for local families. That growing demand for enrichment is what led local entrepreneur&nbsp;<a href="https://www.linkedin.com/in/ryan-baker-048a2065/">Ryan Baker</a> to get involved.&nbsp;“We never had IDEA Lab Kids in the Edmonton area,” said&nbsp;<a href="http://linkedin.com/in/devina-bhojwani-3452053">Devina Bhojwani,</a> president and co-founder of IDEA Lab Kids. “Now, all of our classes are at capacity or running close to it. Our franchisee is running such a strong, quality program.”&nbsp;<a href="https://1851franchise.com/lyricoslearning/info">IDEA Lab Kids</a> in Edmonton is led by Baker, who spent more than a decade working in the oil and gas sector before moving into more corporate, business development and M&amp;A-style work. Several years ago, he decided to resign from that career and start his own series of businesses. He wanted to invest in a franchise as one of those businesses, while also starting his own company and eventually acquiring other businesses. When he began looking at franchise opportunities, he came across IDEA Lab Kids by chance.&nbsp;“We were in Houston visiting some good friends of ours who had relocated there from Alberta, and went to an IDEA Lab Kids birthday party at one of the locations in the greater Houston area,” Baker said. “Coincidentally, I happened to be in the market looking for something to invest in and it aligned very nicely with some of my business guiding principles. I love the concept and really felt that it would fill a gap here in our community.”Baker opened the Edmonton center in July 2024 after seeing room for a different kind of enrichment option. At the time, many local programs were centered on technology and STEM. IDEA Lab Kids expanded that focus through STEAM, bringing the arts into the mix.One of the biggest areas of adoption for the program in this region has come from its ability to support schools. Baker explained that STEAM is highly inclusive, allowing IDEA Lab Kids to offer a wide range of experiences.“We have four or five different rooms that serve different programs, like a coding room, which holds tech robotics classes. We have a cooking room that's more like a kitchen,” said Bhojwani. “There's a wide variety, and there's something for everybody. So, a family with two different kids and two different varied interests can almost find anything that they're looking for at the IDEA Lab Kids Edmonton.”<h2>The Ways IDEA Lab Kids Supports Schools in Edmonton</h2>In a classroom of 30 or more students, it can be challenging for teachers to provide the kind of small-group, hands-on engagement that deeper STEAM exploration requires. And when school systems are stretched, teachers are often expected to take on a wide range of responsibilities, particularly in early elementary years, where the primary focus is on reading and math. Rather than viewing it as a gap, Baker sees it more as a resource challenge that makes it difficult to fully empower each child to explore topics in depth.“We’ve had tremendous success in the Edmonton area partnering with schools to support curriculum,” Baker said. “That includes opportunities to work alongside educators, offer unique in-school field trip-style experiences and launch in-school residency programs. We’re running lunchtime STEAM clubs and have already completed a full in-school residency where IDEA Lab instructors were present every day for several weeks, supplementing science curriculum for grade four, five and six students during class time. It’s not extracurricular, it’s fully integrated and aligned with the provincial curriculum.”When funding is available through schools or parent associations, these partnerships can help enhance subject areas and give students more opportunities than they might typically receive in a standard classroom setting.One approach IDEA Lab Kids uses is bringing in trained staff to lead hands-on STEAM instruction directly in schools, allowing educators to supplement their curriculum with interactive experiences. Another option allows schools to license IDEA Lab Kids’ curriculum for their own teachers to use. The curriculum is designed to make implementation easier through a video-based format.&nbsp;“It’s kind of like a Netflix for education,” Bhojwani said. “The facilitator plays the video, but it’s not passive. Every minute or so, there’s a pause built in where the facilitator asks questions and keeps the class engaged, and then it moves into the hands-on portion of the activity.”Baker wants more children to have access to hands-on STEM learning, even if their school or neighborhood has fewer resources. He has also worked with local schools on giveback programs. When families use a partner school’s code to sign up for camp, part of the fee goes back to the school’s parent association.<h2>IDEA Lab Kids is Growing in Edmonton</h2>IDEA Lab Kids is in an exciting phase of growth, with several new initiatives in St. Albert and Edmonton. The biggest one is the upcoming launch of IDEA Lab STEAM Preschool this fall.&nbsp;“This will be a fully licensed preschool with a dedicated STEAM focus, which is something we believe is a first for our area,” Baker said. “Most local preschool options are tied to childcare centers, with only a small handful of independent niche programs, so this represents a meaningful step forward in early learning here.”&nbsp;In addition, Baker is launching an after-school STEAM Academy this fall, which pairs structured, instructor-led enrichment programming with direct school pickup three to five days a week.“To my knowledge, this is a first-of-its-kind offering in the St. Albert and Edmonton area,” Baker said. “While school pickup and transportation are typically limited to childcare centers, we are redefining that model by using it to give families access to meaningful, skills-based after-school experiences without having to be a daycare.”<h2>How Franchisees Like Ryan Baker Make a Difference</h2>One of the reasons Baker has done so well in his market is his involvement in the local community. Rather than approaching marketing in a traditional sense, he views it as an extension of relationship-building.“I would say marketing success has come from connecting with the families and getting familiar with the schools,” he said. “We're in a business that provides educational enrichment for children. Your primary market is the schools. Those are where all of your potential customers are. That's where all of your potential families are. So I have focused a lot of time and attention on making sure that we cater to the schools.”Trust is very important in a children’s enrichment business since parents are deciding where to send their children and invest time and money. As a parent himself, Baker understands the importance of feeling confident and safe in those decisions.“Ryan is very aware of his customers' needs,” Bhojwani said. “I think that speaks to how strong a franchise should be, just being aware of the needs in your environment in your market. Edmonton might be different than Calgary or Calgary might be different compared with Toronto. All our markets serve a different niche and Ryan is definitely doing a great job.”ABOUT LYRICOS® LEARNING, LLC:Lyricos® Learning, LLC is the home to IDEA Lab Kids and is also the creator of STEAM on Demand, a leading provider of streaming interactive content and tools for planning and leading standards-aligned, engaging and fun TK-8 STEAM hands-on lessons.ABOUT STEAM ON DEMAND®:STEAM on Demand® is a technology platform that offers science, technology, engineering, arts and mathematics (STEAM) interactive lessons “on demand” which are designed to be used in a collaborative classroom setting or online. Hundreds of interactive video lessons have been developed as part of the platform’s core content. These kid-tested videos spotlight topics that align with national and state level curriculum standards across all STEAM subjects and guide teachers and students through hands-on projects. Also included is access to a variety of coding pathways for students of all levels. The platform provides all the content and tools needed to plan and conduct entire afterschool programs.ABOUT IDEA LAB® KIDS:IDEA Lab® Kids was founded as a way for kids to explore their love of science, technology, engineering, art and math subjects. The award-winning Houston-based education franchise system offers after-school classes, camps, birthday parties, open labs and much more to children. The brand has positioned itself to be a leader in the growing STEAM education space with franchises in the U.S., Canada and internationally. IDEA Lab Kids franchises are only offered or sold in states where they are registered or compliant with applicable franchise laws.The franchise fee of $35,500 provides an assigned territory for establishing a location and for offering IDEA Lab On-the-GoSM. The startup costs for an IDEA Lab Kids franchise can range from $163,000 to $465,000. To learn more about franchising with IDEA Lab Kids, visit&nbsp;<a href="https://1851franchise.com/lyricoslearning/info.">https://1851franchise.com/lyricoslearning/info.</a>&nbsp;

IDEA Lab Kids Franchisee Ryan Baker Is Filling the Gap for STEAM in Edmonton 

IDEA Lab Kids has seen an overwhelming response in the Canadian city where franchisee Ryan Baker has built partnerships with schools and families to expand access to hands-on STEAM education.

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<a href="https://lyricosllc.com/?utm_source=1851franchise.com&amp;utm_medium=article&amp;utm_campaign=lyricos-learning-supports-hawthorne-school-district-with-innovative-steam-on-demand-program-2726455">Lyricos Learning LLC</a>, the EdTech company operating out of California and Texas, is continuing to grow its popular video streaming and education platform,&nbsp;<a href="https://steamondemand.org/">STEAM on Demand</a>. It delivers hands-on lessons in science, technology, engineering, arts and mathematics.&nbsp;When&nbsp;<a href="https://www.linkedin.com/in/danny-santana-tulare-union-h-s-54b322111/">Danny Santana</a>, head of California’s Expanded Learning Opportunities Program for&nbsp;<a href="https://www.tcsdk8.org/">Tulare County&nbsp;</a>Office of Education, first received a phone call about STEAM on Demand, he wasn’t necessarily looking for a new platform. But he was open to possibilities.“A couple of years ago, I was in my office one afternoon and a phone call came through,” Santana said. “One of STEAM on Demand’s reps was calling and introduced themselves. In that conversation about what they do and what they have to offer, I became interested and agreed to another meeting. I wanted to see the product and a demonstration.”What began as a simple follow-up meeting quickly evolved into a county-wide transformation. After seeing a demonstration of the platform’s standards-aligned, project-based video lessons for TK-8 students, Santana knew he had found something different.“I became very intrigued and impressed,” he said. “I loved what they had to offer and how user-friendly it was. The videos, the insights, everything.”For Santana, the appeal wasn’t just the content itself — it was how accessible it was for his team. Tulare County’s expanded learning programs rely heavily on young college students and facilitators, many of whom do not have formal teaching backgrounds.“The hands-on activities, the enrichment activities — the fun stuff that still follows the standards we provide,” Santana said. “We can do it in a much more hands-on learning environment, and the lessons are very staff-friendly. Most of my staff that works with the kids are young college students, and so having the foundation has been great. The staff is really just the facilitator of the lessons.”Santana oversees programs that span 12 school districts and 30 school sites, serving diverse communities with varying levels of funding. He was determined to ensure that every student could benefit from the same opportunities.According to Santana, the&nbsp;<a href="https://1851franchise.com/lyricoslearning/lyricos-learnings-steam-on-demand-is-a-stem-plus-arts-platform-that-districts-and-after-school-programs-find-easy-to-roll-out-2722339">STEAM on Demand</a> team met that challenge head-on. “STEAM on Demand worked with me in terms of being able to find a good price that enabled all the districts to have access,” he said. “It was a process, but through those conversations, I got a sense that they were really there for our students, regardless of funding.”What started as interest at a single site quickly grew into a full-scale rollout. Today, the platform supports more than 150 staff members across Tulare County’s expanded learning programs.The onboarding process included in-person training and collaborative sessions.“We had a couple of hiccups with training, but I was able to communicate that with the STEAM on Demand team, and they were very supportive,” Santana said. “They pivoted and listened to some of our suggestions, and we’ve been able to hit a home run because of that support. They are very supportive and solutions-oriented.”For Carolyn Taylor, STEAM Project Specialist and part of the STEAM on Demand team, the Tulare County relationship reflects what the platform is all about:&nbsp;collaboration.“The relationship we have with Danny has been amazing,” Taylor said. “He’s very open and very receptive to all the input we give him and all the support we give each other. He’s a great leader and I believe that makes a big difference.”The&nbsp;<a href="https://1851franchise.com/lyricoslearning/idea-lab-kids-rolls-out-updated-steam-on-demand-platform-to-better-support-large-school-districts-and-diverse-learners-2727526#franchisor-stories">results inside classrooms and afterschool programs</a> speak volumes. “Our students love it,” Santana said. “We use the platform at least two times a week, but if sites and programs want to do it more, they are more than welcome to. It’s been really great in terms of student engagement.”Looking ahead, Tulare County is exploring ways to extend that engagement beyond the classroom.“We are currently working on some opportunities to bridge our families and set some things up to bring our parents in and have an evening where they can do a STEAM on Demand exercise and activity,” Santana said. “There are a lot of possibilities for the future, but it’s been great so far.”Taylor echoes that excitement for what’s next. “We are excited for the ongoing relationship and the ongoing hopes for growth, not just within the county but also within the school districts they serve and support,” she said. “Being able to have those relationships with the superintendents, as well as the teams there at the site, is great. It’s all about continuing to grow as a team and as a company as well.”ABOUT STEAM ON DEMAND:STEAM on Demand® is a technology platform that offers science, technology, engineering, arts and mathematics (STEAM) interactive lessons “on demand” that are designed to be used in a collaborative classroom setting or online. Hundreds of interactive video lessons have been developed as part of the platform’s core content. These kid-tested videos spotlight topics that align with national and state-level curriculum standards across all STEAM subjects and guide teachers and students through hands-on projects. Also included is access to a variety of coding pathways for students of all levels. The platform provides all the content and tools needed to plan and conduct entire afterschool programs.ABOUT IDEA LAB KIDS:IDEA Lab® Kids was founded as a way for kids to explore their love of science, technology, engineering, art and math subjects. The award-winning Houston-based education franchise offers afterschool classes, camps, birthday parties, open labs and much more to children. The brand has positioned itself to be a leader in the growing STEAM education space with franchises in the U.S. and Canada. IDEA Lab Kids franchises are only offered or sold in states where they are registered or compliant with applicable franchise laws.ABOUT LYRICOS LEARNING, LLC:Lyricos® Learning, LLC is the home to IDEA Lab Kids and is also the creator of STEAM on Demand, a leading provider of streaming interactive content and tools for planning and leading standards-aligned, engaging and fun TK-8 STEAM hands-on lessons.

Photo of multiple students completing STEAM on Demand activity

STEAM on Demand is an engine for engagement and empowerment by equipping facilitators and students with standards-aligned, hands-on learning that sparks curiosity and possibility.

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IDEA Lab Kids Celebrates Introduce a Girl To Engineering Day

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